Presentation from NRF 2022: Retail’s Big Show Brian Beitler, Qurate Retail Group Jason Sigala, The Avon Company Deborah Weinswig, Coresight Research

1. Tune into
livestream
commerce –
why brands need
to turn up the
volume in 2022
Brian Beitler
Chief Marketing Officer, QVC US
and HSN,
Qurate Retail Group
Deborah Weinswig
CEO, Coresight Research
MODERATOR
Jason Sigala
Director, Events and Experiences,
The Avon Company

2. Deborah Weinswig | deborahweinswig@coresight.com | (917)-655-6790
2
$10.4
$52.9
$7.9
$8.0
$36.5
$2.9
Base: 5,068 US respondents aged 18+, surveyed in January 2022 (left), 877 of whom have
watched/bought from livestream shopping (right)
Source: Suzy/Coresight Research
Heard of,
25.0%
Watched,
11.4%
Watched +
bought, 5.9%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
What
They
Watch
3.1%
33.0%
42.9%
44.6%
49.5%
53.4%
61.2%
Other
Media products
Food
Home
Electronics
Beauty
Fashion
CORESIGHT
RESEARCH
PROPRIETARY
DATA
Livestreaming Is Emerging Rapidly, Exclusive Coresight Research
Data Show
One in Six US Consumers Has Used Livestream Shopping
Peaking at one in five of those aged 25–34

3. Deborah Weinswig | deborahweinswig@coresight.com | (917)-655-6790
3
$10.4
$52.9
$8.0
$36.5
$2.9
CORESIGHT
RESEARCH
PROPRIETARY
DATA
Base: US respondents aged 18+ who have watched/bought from livestream shopping, surveyed in January 2022
Source: Suzy/Coresight Research
Livestreaming Is Emerging Rapidly, Exclusive Coresight Research
Data Show
5.1%
3.0%
7.1%
26.3%
20.8%
37.7%
More than 10 times a month
8–10 times a month
5–7 times a month
2–4 times a month
Once a month
Less than once a month
How Often US Users Watch Livestream Shopping
41% of US livestream viewers are
watching more than once a month
But there remains much scope to
push up frequency