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Presentation from NRFtech 2018 Shabnam Mogharabi CEO and Executive Producer, SoulPancake
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Unleashing the power of joy and positivity on consumer engagement
1.
Shabnam Mogharabi CEO and
Executive Producer SoulPancake
2.
3.
4.
soulpancake is an
award- winning Content creation studio + Entertainment company
5.
6.
EXPERIENTIAL BRANDED TELEVISION DIGITAL 10M 1B MILLIONS VIDEO VIEWS UGLY CRIES 60MMONTHLY REACH OUR AUDIENCE 1.5BMINUTES WATCHED 40+SERIES PRODUCED OUR
IMPACT OUR DIVISIONS
7.
FOUR TIPS TO
HARNESS THE POWER of STORYTELLING … AND FIND JOY ALONG THE
8.
BUT WHY?
9.
tip #1 a good
story, well told, can change the world. Storytelling is both an art…and a science.
10.
the rules matter beginnin g middl e end introductio n climax conclusio n CONFLICT
+ CHARACTERS ARE INTRODUCED ALL OF THE EXCITEMEN T WRAPPING UP OF THE STORY
11.
tip #2 tell an
authentic story.Getting uncomfortable is the key to creating real + vulnerable moments
12.
how to connect
with anyone
13.
tip #3 strive to
be a virus, not viral. Create a steady drumbeat of content.
14.
nothing nowhere to
go a “hit” a viral video
15.
a “hit” content that
infects
16.
17.
tip #4 joy is not A
BAD WORD. People crave inspiration and gratitude… even when it’s scary.
Notes de l'éditeur
Close your eyes – who was able to think of someone?
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