Presentation from NRFtech 2018 Peter Schwartz, SVP, Strategic Planning, Salesforce

1. What is the future of technology?
Peter Schwartz
SVP, Strategic Planning
Salesforce

2. Technology Transforms Our World:
Beyond Minority Report
NRFtech. July 17, 2018
Peter Schwartz
SVP, Strategic Planning
Salesforce
pschwartz@salesforce.com
@peterschwartz2

3. Forward-Looking Statement
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any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
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4. 4th Industrial Revolution is a wave of innovation & tech radically transforming our lives
Technology Revolutions: Accelerating the Pace of Change

5. AI Mythology
General AI is still science fiction

6. What is Narrow AI?
Embedded
Intelligence
Machine intelligence applied to a narrow specialty,
taking the friction out of the everyday

7. Prescriptive
Product Usage
Product tests trying
to train you better
300k

8. Personal Data Economy

9. Digital Assistants For All
Evolving from personal to intimate computing
Prioritize & optimize
Prompt, as well as respond
Span personal & professional lives
Continuously learn

10. How Interoperable Will Digital Assistants Ecosystems Be?

11. Digital Assistant
HOME
A day in the life of the interconnected world

12. Self-driving Car
A day in the life of the interconnected world
COMMUTE

13. Connected Office
A day in the life of the interconnected world
OFFICE

14. VR Shared Experience
A day in the life of the interconnected world
ENTERTAINMENT

15. Liked a brand
on social mediaBought a
product online
Visited a store
Called Customer
Service
Opened
an email
Watched a how-to
video online
Downloaded a
brand app
Signed up for text
message updates
The Path to Purchase has Evolved
8 Seconds
Average attention span
of Generation Z
52%
are likely to switch brands if
a company doesn’t make an
effort to personalize
communications to them
Changing demographics and increasing customer expectations
Source: Salesforce 2017 Connected Shoppers Report and https://www.statisticbrain.com/attention-span-statistics/

16. Agile operations, Consumer Data, and a D2C Strategy are Key to their Growth
Startups are Gaining Market Share
of the top CG companies
posted less than 2% growth for
the past 5 years
70%
Source: Top 100 Consumer Goods Companies 2017

17. ALGORITHMS
ACTIONS
INSIGHT
DATA
CUSTOMER
EXPERIENCE
Data Fuels the Single Biggest Disruptor
CPG &
Retail
High Tech
Media &
Entertainment
Transport
Platform
Services
Digital feedback loops ensure the optimal consumer experience

18. Data is the New Oil… We Are the Wells
1.5k+
On over 200MM Americans
Pieces of info
per consumer
While beneficial to both parties,
there is increasingly an
imbalance of power.
Powerful ML algorithms are using
our data to make decisions about
us and for us

19. Source: FTC.gov
Data Collectors/
Sources

20. Source: FTC.gov
Data Users
Data
Brokers
Data
Sources

21. Personal Data Economy is Mutually Beneficial
Of users would
share more info
67%
if complete data held
by individuals
Annual savings
in Healthcare
$700B
• More accurate
• No more silos
• Easier to share
• Safer under your control
• Help better manage lives

22. Convergence of Forces Has Enabled User Control
Personal Info. Mgmt Services (PIMS)
Platforms enabling people to accrue and trade
data about themselves. Companies are
granted access via APIs
Storage space
Bandwidth
An easy way to organize it
A consistent way to share it

23. AI Reflects the Values (and Biases) of Its Creators
Bias is remedied by inclusivity and transparency
Keys to reducing bias:
• Utilize training data sets reflective
of diverse problem set
• Develop diverse teams to work on AI
• Audit both existing and new
software to identify biases
Algorithmic
Justice
League

24. Evolution of Advertising
Purpose Driven Interactive ContentNew Formats Precision

25. Guided Grocery Experience
FOOD

31. Peter Schwartz
SVP, Strategic Planning
Salesforce
pschwartz@salesforce.com
@pschwartz2