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What is the future of technology?
Peter Schwartz
SVP, Strategic Planning
Salesforce
Technology Transforms Our World:
Beyond Minority Report
NRFtech. July 17, 2018
Peter Schwartz
SVP, Strategic Planning
Sale...
Forward-Looking Statement
Statement under the Private Securities Litigation Reform Act of 1995
This presentation may conta...
4th Industrial Revolution is a wave of innovation & tech radically transforming our lives
Technology Revolutions: Accelera...
AI Mythology
General AI is still science fiction
What is Narrow AI?
Embedded
Intelligence
Machine intelligence applied to a narrow specialty,
taking the friction out of th...
Prescriptive
Product Usage
Product tests trying
to train you better
300k
Personal Data Economy
Digital Assistants For All
Evolving from personal to intimate computing
Prioritize & optimize
Prompt, as well as respond
S...
How Interoperable Will Digital Assistants Ecosystems Be?
Digital Assistant
HOME
A day in the life of the interconnected world
Self-driving Car
A day in the life of the interconnected world
COMMUTE
Connected Office
A day in the life of the interconnected world
OFFICE
VR Shared Experience
A day in the life of the interconnected world
ENTERTAINMENT
Liked a brand
on social mediaBought a
product online
Visited a store
Called Customer
Service
Opened
an email
Watched a how...
Agile operations, Consumer Data, and a D2C Strategy are Key to their Growth
Startups are Gaining Market Share
of the top C...
ALGORITHMS
ACTIONS
INSIGHT
DATA
CUSTOMER
EXPERIENCE
Data Fuels the Single Biggest Disruptor
CPG &
Retail
High Tech
Media &...
Data is the New Oil… We Are the Wells
1.5k+
On over 200MM Americans
Pieces of info
per consumer
While beneficial to both p...
Source: FTC.gov
Data Collectors/
Sources
Source: FTC.gov
Data Users
Data
Brokers
Data
Sources
Personal Data Economy is Mutually Beneficial
Of users would
share more info
67%
if complete data held
by individuals
Annua...
Convergence of Forces Has Enabled User Control
Personal Info. Mgmt Services (PIMS)
Platforms enabling people to accrue and...
AI Reflects the Values (and Biases) of Its Creators
Bias is remedied by inclusivity and transparency
Keys to reducing bias...
Evolution of Advertising
Purpose Driven Interactive ContentNew Formats Precision
Guided Grocery Experience
FOOD
Peter Schwartz
SVP, Strategic Planning
Salesforce
pschwartz@salesforce.com
@pschwartz2
What is the future of technology?
What is the future of technology?
What is the future of technology?
What is the future of technology?
What is the future of technology?
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What is the future of technology?

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Presentation from NRFtech 2018
Peter Schwartz, SVP, Strategic Planning, Salesforce

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What is the future of technology?

  1. 1. What is the future of technology? Peter Schwartz SVP, Strategic Planning Salesforce
  2. 2. Technology Transforms Our World: Beyond Minority Report NRFtech. July 17, 2018 Peter Schwartz SVP, Strategic Planning Salesforce pschwartz@salesforce.com @peterschwartz2
  3. 3. Forward-Looking Statement Statement under the Private Securities Litigation Reform Act of 1995 This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  4. 4. 4th Industrial Revolution is a wave of innovation & tech radically transforming our lives Technology Revolutions: Accelerating the Pace of Change
  5. 5. AI Mythology General AI is still science fiction
  6. 6. What is Narrow AI? Embedded Intelligence Machine intelligence applied to a narrow specialty, taking the friction out of the everyday
  7. 7. Prescriptive Product Usage Product tests trying to train you better 300k
  8. 8. Personal Data Economy
  9. 9. Digital Assistants For All Evolving from personal to intimate computing Prioritize & optimize Prompt, as well as respond Span personal & professional lives Continuously learn
  10. 10. How Interoperable Will Digital Assistants Ecosystems Be?
  11. 11. Digital Assistant HOME A day in the life of the interconnected world
  12. 12. Self-driving Car A day in the life of the interconnected world COMMUTE
  13. 13. Connected Office A day in the life of the interconnected world OFFICE
  14. 14. VR Shared Experience A day in the life of the interconnected world ENTERTAINMENT
  15. 15. Liked a brand on social mediaBought a product online Visited a store Called Customer Service Opened an email Watched a how-to video online Downloaded a brand app Signed up for text message updates The Path to Purchase has Evolved 8 Seconds Average attention span of Generation Z 52% are likely to switch brands if a company doesn’t make an effort to personalize communications to them Changing demographics and increasing customer expectations Source: Salesforce 2017 Connected Shoppers Report and https://www.statisticbrain.com/attention-span-statistics/
  16. 16. Agile operations, Consumer Data, and a D2C Strategy are Key to their Growth Startups are Gaining Market Share of the top CG companies posted less than 2% growth for the past 5 years 70% Source: Top 100 Consumer Goods Companies 2017
  17. 17. ALGORITHMS ACTIONS INSIGHT DATA CUSTOMER EXPERIENCE Data Fuels the Single Biggest Disruptor CPG & Retail High Tech Media & Entertainment Transport Platform Services Digital feedback loops ensure the optimal consumer experience
  18. 18. Data is the New Oil… We Are the Wells 1.5k+ On over 200MM Americans Pieces of info per consumer While beneficial to both parties, there is increasingly an imbalance of power. Powerful ML algorithms are using our data to make decisions about us and for us
  19. 19. Source: FTC.gov Data Collectors/ Sources
  20. 20. Source: FTC.gov Data Users Data Brokers Data Sources
  21. 21. Personal Data Economy is Mutually Beneficial Of users would share more info 67% if complete data held by individuals Annual savings in Healthcare $700B • More accurate • No more silos • Easier to share • Safer under your control • Help better manage lives
  22. 22. Convergence of Forces Has Enabled User Control Personal Info. Mgmt Services (PIMS) Platforms enabling people to accrue and trade data about themselves. Companies are granted access via APIs Storage space Bandwidth An easy way to organize it A consistent way to share it
  23. 23. AI Reflects the Values (and Biases) of Its Creators Bias is remedied by inclusivity and transparency Keys to reducing bias: • Utilize training data sets reflective of diverse problem set • Develop diverse teams to work on AI • Audit both existing and new software to identify biases Algorithmic Justice League
  24. 24. Evolution of Advertising Purpose Driven Interactive ContentNew Formats Precision
  25. 25. Guided Grocery Experience FOOD
  26. 26. Peter Schwartz SVP, Strategic Planning Salesforce pschwartz@salesforce.com @pschwartz2

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