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Fragrance trends spring summer 2014
1.
2. Since September 11, 2001, the American
mindset shifted from one of confidence and
security to one of fear and uncertainty. For
more than a decade, you could not even turn
on the TV without being inundated with
some sort of message of fear; Fear of
terrorism, fear of global warming, fear of our
country’s economic status, fear of our civil
rights being taken away, fear of
unemployment, fear of the foods we
eat…fear of just about everything. But, how
long can people continue to live
fear-infested lives?
There comes a point where people who have
lived in fear begin to question why their
outlook is so grim. There have been plenty
of moments in our country’s history where
things looked grim, but we have always
survived and moved forward.
3. Recovery begins with a positive attitude, and it
is this attitude that will truly give us hope.
Incidentally, studies have shown that there is
only one thing more powerful than fear; and
that is hope. One of the easiest ways to focus
on “brighter times” is to look back in time.
The 20’s, 50’s, and the 80’s were all known as
“happy times”. As Americans try to find their
“ray of hope”, trends will be affected by their
need to be “free from fear”. There are typically
two ways that the mind deals with fear: “fight
or flight”.
We think the trends of 2014 will incorporate
these conflicting mindsets. Rebellious elements
versus “happy-go-lucky” elements will influence
color, fashion, home décor, and fragrance
trends. Both of these conflicting trends have
one thing in common: They are looking to the
past to find the answers to our future.
4. Pantone colors for spring/summer
2014 include cool pastels and
vibrant bold colors which put a
modern twist on traditional colors
of the past.
The color experts at Pantone say
that the following things inspired
them to create the colors for 2014:
bright florals, international travel,
and confident women.
5. There are things in life that people do
which could seriously end in death,
but they do them anyways. Skydiving,
mountain climbing, walking a tight
rope, surfing, and race car driving are
all examples of “taking a risk” in
exchange for having fun.
One could say that there is a thrill that
accompanies doing anything radical;
even if the possibility of death is the
result.
FEAR IT AND
DO IT ANYWAYS
6. For example, in the TV show, “Breaking
Bad”, Walter White was a law-abiding,
chemistry teacher who was diagnosed
with terminal lung cancer. Prior to this
diagnosis, Walter had lived a life of
doing and saying the right things to
please other people.
Long-story-short, Walter does a 180
and uses his chemistry knowledge to
begin cooking and selling crystal meth.
Although viewers of this show were
aware of the criminality of his actions,
they found themselves rooting for the
“bad guy” because he stopped living a
life of fear, and took complete control
of his own life.
7. How does this mindset
affect trends for 2014?
Bold, brightly-colored florals
will be found in fashion, home
décor, and in fragrances;
especially the “exotic or
poisonous florals”. Although
these flowers are beautiful and
enticing, if the live flowers
were to be eaten, they would
be poisonous and may even
cause death.
In fragrance, these “deadly
floral” notes will be infused
with fruity characters and
peppery notes to create the
feeling:
“Fear it and do it anyways”.
8. Deadly floral notes include: Poppy,
Crocus, Dahlia, Calla Lily, Queen of
the Night Tulip, Lily of the Valley,
Bella Donna, and Oleander. Natures
Garden’s new Che Bella Donna is a
sassy, fruity floral fragrance, with
up-scale fragrance notes;
demanding the attention it
deserves.
Men’s fragrances will follow the
same course, but include more
woodsy notes in their base.
A new male scent by Natures
Garden called Deadly Weapon
clearly demonstrates this trend;
enticing, sexy, yet rebellious.
*By the way, no deadly flowers are actually
used to make fragrances. The fragrance
notes are the perfumist’s rendition of what
these flowers smell like in nature.*
9. In addition to bold floral prints, designers
have incorporated bold “text”
statements on their clothing. If you have
something to say, why not put those
words on your clothes, and say it loud
and clear for everyone to hear! You will
see “text” messages on shirts, pants,
dresses, handbags, and even shoes. How
is that for getting your message across?
For this trend’s flash back in time
element, we focus on the 20’s flapper.
With disdain for conventional thinking,
insubordination with authority, and
pleasure-seeking lifestyles, flappers
wore clothing that got them noticed.
The fashion world has picked up on these
attitudes in clothing, and you will see
fringe and more fringe. Whether you are
wearing casual wear or evening wear,
fringe will be added. You’ll even see
denim with raw-edge fringe. Thank you
flappers for the inspiration!
10. Peppered Poppies
Mysterious, yet elegant top
notes of pomegranate and
orange lead way to the spicy
heart of cherry blossoms
dusted in a sinfully exotic
blend of cinnamon,
cardamom and cocoa for an
unexpected twist.
Top: Cherry, Pomegranate,
Orange
Mid: Cherry Blossom,
Cinnamon, Cardamom
Base: Cocoa, Vanilla, Mint
11. Che Bella
Donna
The essence of opulence and
femininity are personified
through sparkling citrus notes
mingling with romantic floral
notes of heady tuberose, lily
and sassy carnation. This
unforgettable blend
culminates with lingering
notes of resinous galbanum.
Top: Lemon, Orange, Tuberose
Mid: Tea Rose, Carnation, Lily
Base: Galbanum, Sandalwood
12. Deadly Weapon
A rugged and masculine scent
with the perfect balance of
intense spices including black
pepper, cardamom and clove
with a touch of sweet
mandarin set the scene for
the introduction of rich
leather, smooth frankincense
and edgy woods.
Top: Mandarin, Black Pepper,
Cardamom
Mid: Clove, Vetiver, Leather
Base: Frankincense, Myrrh,
Sandalwood, Musk
13. Poison Crocus
The first flower to bloom in Spring
is surely a temptress. Bright citrus
notes of Bergamot, and Sweet
Orange Oil lead this deceptively
delicate fragrance with mid notes of
Iris, White Rose and Mediterranean
Fig. A soft powdery finish of Woods,
Musk and Vetiver finish this
intriguing floral blend.
Top: Bergamot, Lemon,
Orange, Lime
Mid: Iris, Rose, Mission
Fig
Base: Sandalwood, Musk,
Vetiver
14. Lily of the Valley
Beautiful and alluring, this
fragrance oil by Natures
Garden is a very fresh and
green muguet de bois. You will
swear you are standing in a
flower bed filled with lily of
the valley.
15. Just as important as it is to grab life by
the horns with “fear-it-and-do-it-
anyways”; it is also crucial to relax and
find serenity for your own peace of mind.
As a society, our panties have “been in a
bunch” for far too long. Worry and
anxiety tend to bog down our minds;
preventing us the ability to think clearly
and truly relax. This undo stress has a
direct effect on the bodies, physically
impacting our immune systems, as well
as our outlook on life.
Relaxation is the key to rejuvenating the
mind, body, and soul.
RELAX
16. The truth of the matter is everything
that lives, must also expire. With that
notion, life should be lived to the fullest
each and every day. Fear and doubt
should never be the pillars to which
you gauge your life or your happiness.
The world of fashion and fragrance
have picked up on this trend. Oversized
coats and flowing, wide-legged pants
are set to be popular in 2014.
In addition, for every bold color that
Pantone has projected to be trendy in
2014 (Dazzling Blue, Cayenne, Freesia,
Radiant Orchid, and Celosia Orange),
they have also forecasted numerous
pastel colors (Placid blue, Paloma,
Violet Tulip, Hemlock, and Sand). This
trend promotes relaxation and a sense
of freedom.
17. Fragrance notes that induce relaxation
and mental clarity will be trendy in
2014. You will see lavender taking
center stage for the “relax” trend;
followed by notes of chamomile,
jasmine, bergamot, and rose.
Research has shown that the smell of
roses may help reduce anxiety. Maybe
that is why they say, “Stop and smell
the roses.”
18. Lavender Martini
Gin Martini meets floral lavender.
We've successfully captured the
effervescent carbonation in this
unique fragrance. Natures
Garden's lavender martini
fragrance begins with top notes of
tangy lemon zests, orange, and
carbonation; followed by middle
notes of spicy bergamot, mint, and
lavender; sitting on a base note of
rosewood.
19. Cannabis Rose
This fragrance oil by Natures
Garden is quite possibly the
most unique blend of
uncommon fragrance notes
ever found in a fragrance
blend. Unique, and absolutely
fascinating! The blend of
Bulgarian rose, pomegranate
flower, bergamot, cannabis
accord, sheer jasmine, dark
chocolate, white musk,
patchouli, and oolong tea.
20. As society beckons for happier times,
it is almost as if they realize that they
must look to themselves to make
things better. The baby boomers
enjoyed the happy times of the 50’s.
They went on to raise generation X,
who got to enjoy the fun times of the
80’s. Both of these generations had
something major in common:
self responsibility.
PUT ON A
HAPPY FACE
21. The baby boomers told their kids
that they could become amazing if
they worked hard and dreamed
big. There was no such word as
“can’t”. Generation X went on to
become our nation’s first “Yuppies”.
“Proud to be American” was
something that was heart felt and
embraced. Songs like: “Don’t
Worry, Be Happy” by Bobbie
McFerrin, and “It’s My Life” by Bon
Jovi echoed the mood of the 80’s
which was “Be Happy and Live It
Up”.
Trends for 2014 are showing
elements of the 50’s and 80’s
infused in fashion, home décor,
color, and fragrance. Flowing skirts
reminiscent of the 50’s, ornate
embellishments, and vintage,
vintage, vintage.
22. In fact, Shutterstock, a stock photo
company, claims that vintage pictures
are now a huge trend in downloaded
pictures.
The 80’s have influenced fashion for
2014 as well with bright colors, bold
stripes, crop tops, and sheer panels.
Bomber jackets will be a staple
wardrobe piece in 2014. Designers are
also showing off one shoulder in their
designs.
Fragrance trends are also being
influenced by the mood of the nation.
With the ambition of designing scents
that “make you smile”, perfumists are
using top notes that are juicy and
bubbly. Launching fun, soda pop
fragrances fits the bill. Using juicy top
notes with hearty florals, perfumists
will create unique scents to spotlight
their creativity.
23. In addition, perfumists are using
“feel good” notes that offer the
feeling that success is attainable.
Fragrance ideas that meet that
challenge are: the scent of money,
cognac and Cubans, ocean water
regatta, and diamond diva. To
represent the bold colors of 2014,
perfumists are using brightly
colored berry notes, of which,
strawberry is taking the lead.
At the present time, generation X is
raising their children. How will it
turn out? They feel like the future
of this nation is up to them. With
that being said, 2014 will surely
have a level of uncertainty, but at
the same time, we begin to see a
“glimmer of hope” as we look to
the past to provide a brighter
future.
24. Money
We actually had our perfumist
chemically analyze fresh money in
order to create Natures Garden's
Money Fragrance Oil. You
wouldn't believe how long it took
to get our hands on fresh, new
money! You can actually smell
the cotton of the money, as well
as the fresh ink top notes. It
smells wonderful in candles, and
you would not believe how good
it smells in bath products and
cologne! This is a unisex fragrance
all the way! Now you can say that
you have MONEY to burn!
25. Cognac & Cubans
The smell of money, status
and masculinity are
wrapped into this blend of
aromatic bergamot with
fresh lemon zest spritzing a
heart of velvety cognac
essences and rich, spiced
tobacco leaves.
Top: Bergamot, Lemon,
Orange
Mid: Cognac, Nutmeg,
Crushed Tobacco Leaves
Base: White Woods
26. Strawberry Soda Pop
A delicious, bubbly, sugary
strawberry accord
intermingled with fruity notes
of raspberry and peaches
sitting on base notes of vanilla
and musk.
Top: Strawberries, Bubbly
Notes
Mid: Raspberries, Peaches
Base: Musk, Vanilla
27. Tropical Soda Pop
An effervescent burst of
juicy orange, sweet bing
cherry and sparkling red
raspberry blend with fruity
floral notes of dried plum
plus a pop of violet to create
this mouthwatering soda
fragrance.
Top: Orange, Cherry,
Raspberry, Melon
Mid: Orange Blossom, Dried
Plum, Violet
Base: Vanilla
28. Blue Raspberry
Slushie
Remember the blue raspberry
snow-cones you enjoyed as a
child? How about those fabulous
blue raspberry slushies that can
still be enjoyed at most movie
theatres? This fragrance captures
the aroma of ripened raspberries,
sugary cotton candy, and the
effervescence of crushed ice.
This trip back to childhood truly
smells good enough to eat…but
better not.
Top: Raspberries
Mid: Peaches, Strawberries
Base: Cotton Candy
29. Orange Soda Pop
A “fizzie”, citrus aldehydic
explosion of strong Brazilian
orange peel, Californian
orange, Japanese grapefruit,
and Lemon zests sitting on a
dry down of vanilla. Let this
bubbly, fun fragrance add
excitement to your product
line.
Top: Brazilian orange,
Lemon zests
Mid: Japanese grapefruit,
Californian orange
Base: Vanilla
30. Grape Soda Pop
Indulge yourself with this
effervescent aroma of
Kyoho grapes intermingled
with fresh peaches,
pineapple, raspberries,
and strawberries on a dry
down of vanilla.
Top: Grapes, Bubbly Notes
Mid: Peach, Pineapple,
Raspberries, Strawberries
Base: Vanilla
31. Thank you for your patronage and support over the years!
Due to this support, Natures Garden has become the
largest distributor of fragrance oils in the USA; serving
more than 100,000 customers world wide! We could not
do any of this without YOU!
42109 State Route 18
Wellington, OH 44090
1-866-647-2368
1-440-647-0220 (fax)
www.naturesgardencandles.com