Read our article on 5 tips for choosing mobile app developers. Mobile is king these days and there’s an app for everything. By 2020, the mobile app market is predicted to be worth £150 billion!
2. 2
Read our article on 5 tips for choosing mobile app
developers.
Mobile is king these days and there’s an app for everything.
By 2020, the mobile app market is predicted to be worth £150
billion!
Organisations the world over have increasingly recognised
that an effective mobile presence is essential for success, but
it can be difficult to know how to set about establishing your
position in the mobile app world.
Once you’ve recognised a need to develop a mobile app, the
next obvious step is to identify someone to develop it. In fact,
the decision to hire app developers will be the most
3. 3
Begin with a little self-reflection
It’s all about you and your organisation. So begin by outlining
your company’s profile, values and goals so you can outline
these to your chosen developer right from the outset.
Consider your USP (Unique Selling Point) both in terms of
the broader business operation but also the USP of your
online presence.
You might have a broad idea in your head of what it is that
you want the mobile app to achieve but it’s essential that you
draft out an outline of how an app will be useful for your
company and why. Most importantly, document precisely how
it will benefit your customers and app users.
4. 4
Remember, the best are hard to find
Like most things in life, the best are in demand, can charge
higher rates and will not be interested in all app concepts,
which may include your own. However, to make this project a
success, hiring the right developer for your project is
essential.
Use your connections and consider which partners your
competitors and similar organisations to your own have used.
There are an infinite amount of developers out there but
probably only a small number who will be able to deliver
exactly what you need. So where to begin?
5. 5
Just how much development does it need?
Lots of apps out there have been developed from templates.
There is a certain amount of churning out apps in the market
simply as popular applications and businesses rise and fall.
You can get great results from a development utilising a
template and you’ll be able to choose from customisable
options and designs.
So this is where you’ll need to consider just how much
development work your app will need. If you’ll need some
advanced features or if this is going to be a pretty big piece
of software at enterprise-level, consider appointing a
developer who can deliver a fully-functioning, customised
6. 6
What platform are we on?
iOS or Android is a pretty key decision to take. Both Apple
and Android have roughly half the mobile user market each,
so omitting one means potentially missing out on 50% of
your potential users.
That said, there are plenty of reasons why you might simply
develop an app for one of the operating systems and not the
other. You’ll need to consider the skills and experience that
your potential partner have as Android developers or in
iPhone app development.
Also, remember that you’ll need to be convinced that your
7. 7
The business decision
Essentially, the rest of the selection decision follows sound
business principles – the ones you will apply to any sourcing
decision.
View the portfolio of prospective developers and convince
yourself that they have plenty of examples of successful
similar projects. Ask about other apps the company has
developed: do you like what you see as an actual user?
Seek and check references and simply ask yourself can you
see yourself working with this company as a partner?
Remember you’ll invariably get what you pay for, so don’t