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VIT BUSINESS SCHOOL 
MARKET ANALYSIS OF INTERNATIONAL 
BANKING SECTOR 
ARYA S.NAIR 
NAVEENRAJ.R
CONTENTS 
VIT BUSINESS SCHOOL……………………………………………………………………………………3 
INTRODUCTION TO BANKING SECTOR…………………………………………………………….4 
MARKET SHARE ANALYSIS……………………………………………………………………………..4 
LABOUR CAPITAL RATIO…………………………………………………………………………………5 
COMPANIES ANALYSIS…………………………………………………………………………………….7 
CONCULSION…………………………………………………………………………………………………..8
VIT BUSINESS SCHOOL 
VIT University was established in 1984 by well-known educationalist and former 
parliamentarian, Dr. G. Viswanathan, Founder and Chancellor. Dr. V. Raju, Former Professor 
of State University of New York USA, currently the Vice Chancellor, Dr. Anand,A. Samuel, Pro- 
Vice Chancellor. Chennai Campus is in Vandalur-KelambakkamRoad.VITUniversity has more than 
17 Bachelor’s and 32 Masters’ programmes,29000(including 1000 foreign students from 44 
countries) and 4000 faculty members 
Accreditation: 
 The National Assessment and Accreditation Council (NAAC) of the University Grants 
Commission (UGC) has accredited the university with a 'A'. 
 The Institution of Engineering and Technology (IET), and the Energy Institute, UK have 
audited the teaching-learning processes at VIT and accredited the programmes in 2004, 
withthe highest validity of five years 
 The Accreditation Board for Engineering and Technology (ABET) of the USA accredited the 
Civil, Mech, CSE, biomedical, ECE, EEE programmes. 
VIT Business School, under the aegis VIT University has created a niche for itself as an 
institution promoting excellence in management education and research with Dr. M J Xavier as 
its Executive Director. 
Sincere Thanks to Dr. James Daniel Paul for having given us this wonderful opportunity to do a 
complete study on market for the companies of our own interest.
INTRODUCTION TO BANKING SECTOR 
A bank is a financiaL intermediary that accepts deposits and channels those deposits 
into lending activities, either directly by loaning or indirectly through capital markets. A 
bank links customers that have capital deficits and customers with capital surpluses. 
In most common law jurisdictions there is a Bills of Exchange Act that codifies the law in 
relation to negotiable instruments, including cheques, and this Act contains a statutory 
definition of the term banker: banker includes a body of persons, whether incorporated or 
not, who carry on the business of banking' (Section 2, Interpretation). Although this 
definition seems circular, it is actually functional, because it ensures that the legal basis for 
bank transactions such as cheques does not depend on how the bank is structured or 
regulated. 
SERVICES OFFERED 
 WEALTH MANAGEMENT 
 CONSUMER BANKING 
 ENRICH BANKING 
 CORPORATE FINANCIAL SERVICES 
 TRADE SERVICE 
 INVESTMENT BANKING 
MARKET SHARE ANALYSIS 
Market share is the percentage of a market accounted for by a specific entity. Marketers 
need to be able to translate and incorporate sales targets into market share because this 
will demonstrate whether forecasts are to be attained by growing with the market or by 
capturing share from competitors. Market share is closely monitored for signs of change in 
the competitive landscape, and it frequently drives strategic or tactical action. Increasing 
Market share is one of the most important objectives of a business houses. 
Market share is said to be a key indicator of market competitiveness
The following pie chart depicts the market share of top 10 banks in the world 
65.27 
79.6 
148.66 
54.96 
Labor-capital Ratio 
105.66 
101.5 
123.2 
88.66 
61.09 
94.06 
jp morgan chase 
bank of america 
BNP Paribas 
wells fargo 
Citi group 
HSBC 
Barclays 
Icbc 
Credit agricole 
Deutsche bank 
Labor to capital Ratio brings us the relationship between Labor in the organization and the 
capital invested by the proprietor to evaluate the efficiency of the firm. 
It may be obtained by using the following formula and that is 
Labor-capital ratio = Capital/ No of workers. 
Capital employed must be taken into consideration only the paid up share capital of the 
company and not the authorized capital. No of Employees for companies all over the world 
is found out and divided with Total capital.
0 0.1 0.2 0.3 0.4 0.5 
11 
10 
9 
8 
7 
6 
5 
4 
3 
2 
1 
WHERE 
1.ICBC BANK,CHINA 
2.HSBC HOLDING 
3.JPMORGAN CHASE 
4.BNP PARIBAS 
5.BARCLAYS 
6.CITI GROUP 
7.BANK OF AMERICA 
8.WELLS FARGO 
9.DEUTSCHE BANK 
10.CREDIT AGRICOLE 
labour capital ratio 
labour turn over ratio
Company Analysis 
Fundamental analysis seeks to determine the intrinsic value of a company's stock. But 
since qualitative factors, by definition, represent aspects of a company's business that are 
difficult or impossible to quantify, incorporating that kind of information into a pricing 
evaluation can be quite difficult. 
Another business consideration for investors is competitive advantage. A company's long-term 
success is driven largely by its ability to maintain a competitive advantage - and keep 
it. 
competitive advantage gained by: 
 A unique competitive position 
 Clear tradeoffs and choices vis-à-vis competitors 
 Activities tailored to the company's strategy 
 A high degree of fit across activities (it is the activity system, not the parts, that ensure 
sustainability) 
 A high degree of operational effectiveness 
REVENUE BY BANKS 
After the big research we came to conclusion that most of the revenue from 
NET INTEREST
CONCLUSION 
Banks are quite important to the economy and are involved in such economic activities as 
issuing money, settling payments, credit intermediation, maturity transformation and 
money creation in the form of fractional reserve banking 
To make money, banks use deposits and whole sale deposits, share equity and fees and 
interest from debt, loans and consumer lending, such as credit cards and bank fees. 
Reference: 
Dr. P. James Daniel Paul, 
Professor, 
VITBS, Chennai, 
Jamesdanielpaul.p@vit.ac.in 
Telephone: +91 44 3993 1040 
Mobile : +91 98402 94590
Market analysis for banking sector

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Market analysis for banking sector

  • 1. VIT BUSINESS SCHOOL MARKET ANALYSIS OF INTERNATIONAL BANKING SECTOR ARYA S.NAIR NAVEENRAJ.R
  • 2. CONTENTS VIT BUSINESS SCHOOL……………………………………………………………………………………3 INTRODUCTION TO BANKING SECTOR…………………………………………………………….4 MARKET SHARE ANALYSIS……………………………………………………………………………..4 LABOUR CAPITAL RATIO…………………………………………………………………………………5 COMPANIES ANALYSIS…………………………………………………………………………………….7 CONCULSION…………………………………………………………………………………………………..8
  • 3. VIT BUSINESS SCHOOL VIT University was established in 1984 by well-known educationalist and former parliamentarian, Dr. G. Viswanathan, Founder and Chancellor. Dr. V. Raju, Former Professor of State University of New York USA, currently the Vice Chancellor, Dr. Anand,A. Samuel, Pro- Vice Chancellor. Chennai Campus is in Vandalur-KelambakkamRoad.VITUniversity has more than 17 Bachelor’s and 32 Masters’ programmes,29000(including 1000 foreign students from 44 countries) and 4000 faculty members Accreditation:  The National Assessment and Accreditation Council (NAAC) of the University Grants Commission (UGC) has accredited the university with a 'A'.  The Institution of Engineering and Technology (IET), and the Energy Institute, UK have audited the teaching-learning processes at VIT and accredited the programmes in 2004, withthe highest validity of five years  The Accreditation Board for Engineering and Technology (ABET) of the USA accredited the Civil, Mech, CSE, biomedical, ECE, EEE programmes. VIT Business School, under the aegis VIT University has created a niche for itself as an institution promoting excellence in management education and research with Dr. M J Xavier as its Executive Director. Sincere Thanks to Dr. James Daniel Paul for having given us this wonderful opportunity to do a complete study on market for the companies of our own interest.
  • 4. INTRODUCTION TO BANKING SECTOR A bank is a financiaL intermediary that accepts deposits and channels those deposits into lending activities, either directly by loaning or indirectly through capital markets. A bank links customers that have capital deficits and customers with capital surpluses. In most common law jurisdictions there is a Bills of Exchange Act that codifies the law in relation to negotiable instruments, including cheques, and this Act contains a statutory definition of the term banker: banker includes a body of persons, whether incorporated or not, who carry on the business of banking' (Section 2, Interpretation). Although this definition seems circular, it is actually functional, because it ensures that the legal basis for bank transactions such as cheques does not depend on how the bank is structured or regulated. SERVICES OFFERED  WEALTH MANAGEMENT  CONSUMER BANKING  ENRICH BANKING  CORPORATE FINANCIAL SERVICES  TRADE SERVICE  INVESTMENT BANKING MARKET SHARE ANALYSIS Market share is the percentage of a market accounted for by a specific entity. Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action. Increasing Market share is one of the most important objectives of a business houses. Market share is said to be a key indicator of market competitiveness
  • 5. The following pie chart depicts the market share of top 10 banks in the world 65.27 79.6 148.66 54.96 Labor-capital Ratio 105.66 101.5 123.2 88.66 61.09 94.06 jp morgan chase bank of america BNP Paribas wells fargo Citi group HSBC Barclays Icbc Credit agricole Deutsche bank Labor to capital Ratio brings us the relationship between Labor in the organization and the capital invested by the proprietor to evaluate the efficiency of the firm. It may be obtained by using the following formula and that is Labor-capital ratio = Capital/ No of workers. Capital employed must be taken into consideration only the paid up share capital of the company and not the authorized capital. No of Employees for companies all over the world is found out and divided with Total capital.
  • 6. 0 0.1 0.2 0.3 0.4 0.5 11 10 9 8 7 6 5 4 3 2 1 WHERE 1.ICBC BANK,CHINA 2.HSBC HOLDING 3.JPMORGAN CHASE 4.BNP PARIBAS 5.BARCLAYS 6.CITI GROUP 7.BANK OF AMERICA 8.WELLS FARGO 9.DEUTSCHE BANK 10.CREDIT AGRICOLE labour capital ratio labour turn over ratio
  • 7. Company Analysis Fundamental analysis seeks to determine the intrinsic value of a company's stock. But since qualitative factors, by definition, represent aspects of a company's business that are difficult or impossible to quantify, incorporating that kind of information into a pricing evaluation can be quite difficult. Another business consideration for investors is competitive advantage. A company's long-term success is driven largely by its ability to maintain a competitive advantage - and keep it. competitive advantage gained by:  A unique competitive position  Clear tradeoffs and choices vis-à-vis competitors  Activities tailored to the company's strategy  A high degree of fit across activities (it is the activity system, not the parts, that ensure sustainability)  A high degree of operational effectiveness REVENUE BY BANKS After the big research we came to conclusion that most of the revenue from NET INTEREST
  • 8. CONCLUSION Banks are quite important to the economy and are involved in such economic activities as issuing money, settling payments, credit intermediation, maturity transformation and money creation in the form of fractional reserve banking To make money, banks use deposits and whole sale deposits, share equity and fees and interest from debt, loans and consumer lending, such as credit cards and bank fees. Reference: Dr. P. James Daniel Paul, Professor, VITBS, Chennai, Jamesdanielpaul.p@vit.ac.in Telephone: +91 44 3993 1040 Mobile : +91 98402 94590