Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.

1. By
Srinaveen S
Search Engine Optimization
(SEO)

2. Search Engine Optimization
(SEO)
 Search Engine Optimization (SEO) is the activity
of optimizing web pages or whole sites in order to
make them search engine friendly, thus getting
higher positions in search results.
 This tutorial explains simple SEO techniques to
improve the visibility of your web pages for
different search engines, especially for Google,
Yahoo, and Bing.

3. Two ways of optimization
 On-Page SEO
 Off-Page SEO

4. On-Page SEO
 It includes providing good content, good
keywords selection, putting keywords on correct
places, giving appropriate title to every page, etc.

5. Page Titles
 Your page titles are one of the most
important SEO factors on your site.
 Each of your pages & posts should have its own
unique title, which includes the main keywords
for that page.

6. Page Titles Example
 You could write a blog post about a new
chocolate cake recipe that you have tried.
 It is therefore vitally important that you include
‘Chocolate Cake Recipe’ within your post title,
perhaps “Easy Chocolate Cake Recipe” or “
Chocolate Cake Recipe for kids”, etc.
 This way, whenever someone searches for
Chocolate Cake Recipes in a search engine, your
post has a better chance of showing up because
you have included those keywords.

7. Meta Descriptions
 Many people forget to include meta
descriptions for their pages.
 These descriptions are an important place to
include relevant keywords for your content, as
these are used within the search results when
your page is listed.

8. Example Meta Descriptions
 If we continue to use the ‘Chocolate Cake Recipe’
example, then a good meta description for that
page would include those keywords and related
ones.
 So, “This easy chocolate cake recipe is possibly
the most delicious, mouth watering, chocolatey
cake ever made.” would be a great meta
description to use, as it is relatively short, whilst
containing a number of specific keywords.

9. Meta Tags
 For each of your pages, you can include a set of
keywords in the form of meta tags.
 These should be all the relevant keywords of
your content, which you will have researched
previously.
 I use a WordPress plug-in on my sites called ‘All
In One SEO Pack’.

10. Meta Tags
 This allows me to enter all of my meta tag
keywords, meta description and page title at
the bottom of each of my posts before
publishing.
 This simply inserts all of the information into your
page HTML format for you, making your life a little
easier.

11. URL Structure
 Including search engine friendly URLs for each
of your pages is highly recommended, as these
bring better crawling.
 Shorter URLs seem to perform better in search
engine results, however that is not the only
factor.

12. Example URL Structure
 URLs that include targeted keywords, also
perform better. The location of these keywords
can also be a major influence. For
example site.com/keyword would perform better
than site.com/365/738/subfolder/keyword etc.

13. Body Tags
 Search engines use these to determine what is
important within your content.
 This is why keyword rich headines are more
useful than generic ones.
 Make sure you write keyword rich headings in the
order of priority in H1, H2 and H3 title tags.
 They are used by many crawlers to differentiate
important content.

14. Keyword Density
 Including relevant keywords throughout your
content is very important, as it helps search
engines work out what your content is about.
 However, try not to excessively repeat and
overuse keywords just for search engine robots.
 This can lead to your site being banned from
search engines.
 To avoid this, try to keep your keyword density to
roughly 2-5%.

15. Image SEO
 You can utilise these images to help improve
your site SEO.
 All your uploaded images have titles, so treat
them just the same as your page titles.
 Including relevant keywords can help people find
your site when searching on Google Images.
 You can also include Alt
Text and Descriptions for your images, making
them even more useful with SEO.

16. Internal Linking
 Placing links to your other website pages, is a
great way of improving your site and used
properly,internal links can be a useful weapon in
your SEO arsenal.
 Not only does it make it much easier for your
visitors to navigate around your site and find all of
your content, but it also ensures that your site
gets properly crawled allowing the search
engines to find all of your pages.

17. Internal Linking
 It also helps to build the relevancy of a page to
relevant keywords and phrases, whilst also
helping to increase the Google PageRank of
your pages.
 There are a number of different methods that you
can use to improve your internal linking
structure.
 Content links.
 Permanent navigation links.

18. Example Internal Linking
 For bloggers, content links are very useful when
used properly.
 These are links that are placed within your article
posts, which redirect people to other relevant
pages on your site.
 For example, this post is focused on increasing
traffic to your site, so readers may also find a post
on ‘How To Drive Traffic To Your Blog‘ useful.

19. Off-Page SEO
 It includes link building, increasing link popularity
by submitting open directories, search engines,
link exchange, etc.

20. Social Networking Sites
 Social Networking is bigger than ever these days!
Sometimes known as “Online Reputation
Management”, getting involved with social media
sites is the fundamental step with which you
begin to advertise, market and build your online
reputation within your niche.
 You need to sign up to the most popular social
networking sites, such
as; Facebook, LinkedIn, Twitter, Google+, etc.,
and create yourself a profile of your own.

21. Blogging
 Blogging is one of the best ways to promote your
website online!
 By writing a blog for your website, you give a
reason for visitors to keep returning to your site
and keep up to date with your latest posts.
 It also helps search engines to crawl your site
more frequently, as they have to update your
latest blog post entries, which ultimately helps
you rank higher in search engine results pages
(SERPs).

22. Blog Marketing
 Post comments on other blogs within the same
niche as yours, which allow you to add a link in
the comments section.
 These links can then be crawled by search
engines, helping to point them towards your site.
 These blogs are commonly referred to as “Do-
Follow” Blogs

23. Forum Marketing
 Find forums online that are related to your sites
niche and get involved within that community.
 Reply to threads, answer peoples questions, offer
advice, etc. This all helps to build up your
reputation as someone who is an expert within
that niche.

24. Search Engine Submission
 Search engines will eventually find your site
online, but that can take a while.
 To speed everything up, you should submit your
website to the most popular search engines like
Google, Yahoo, Bing, etc.

25. Social Bookmarking
 Social Bookmarking is another great way of
promoting your website.
 Submit your latest blog posts and pages to the
most popular bookmarking sites, like
StumbleUpon, Digg, Delicious, Reddit, etc.
 Search engines really like these types of sites
because the content on these sites is updated
very frequently.

26. Link Baiting
 Link baiting is another popular way of promoting
your site.
 If you produce a really popular unique post for
your site, then other people may want to link to it.
 Perhaps you have copied/published another
website’s content on your site, don’t forget to
place their website link as a reference.
 Do it for others and, if your content is trustworthy,
let others do it for you.
 This is another way to increase your link
popularity.

27. Photo Sharing
 If you have used any of your own photos or
images on your site, then you can share then on
many of the major photo sharing websites like
Flickr, Picasa, Photo Bucket, etc.
 Other people will be able to see them and
comment on them, hopefully following a link to
your site.

28. Video Marketing
 Just like photo sharing, if you have any videos
that you have used on your site, then you can
submit them to sites like; YouTube, Vimeo, etc.
allowing people to find your content in other
ways.

29. Business Reviews
 Write reviews about others businesses or ask
your friends/clients to write a review of your
business in major business review sites like
RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

30. Social Shopping Network
 If you run an e-commerce website, then a good
strategy for advertising and branding your
products for free is to submit then to online
shopping networks.
 By submitting your products to sites like; Google
Product Search, Yahoo Online Shopping, MSN
Online Shopping, and other major social
shopping network sites like Kaboodle, Style
Feeder, etc.
 Then you increase the likelihood of people finding
the products that you are selling.

31. Answer Questions
 By answering and asking relevant questions on
your site niche, you help to build up your
reputation as someone that is an expert in your
chosen field.
 You can place a link to your website in the source
section if necessary so that people can easily find
your site.

32. Thank you