Learn about how to evaluate content management systems (CMS) and select the right tool for your business. If you're considering either Microsoft SharePoint or Sitecore for your CMS, you'll want to see how these tools stack up in the evaluation process.
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Share Point, The Right CMS For Your Website?
1. Architects of the User Experience
SharePoint: The Right
CMS for Your Website?
2. What is Web Content Management?
Managing the text, images, flash, PDFs, and other multimedia that
makes up your website(s)
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3. What is a Web Content Management System?
A software system that helps you manage the content that appears on
your website(s)
Has a central repository for your website content
Publishes content to your website(s)
Allows companies to exert greater control over the branding and
presentation of their web properties
Helps to establish a repeatable and tunable process for creating,
testing, approving, and deploying content
Simplifies content re-use
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4. CMS Vendors
There are literally hundreds of CMS vendors -- Today, the spotlight is
on Sitecore and SharePoint
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5. Web CMS-enabled Companies the Most Successful
Why CMS Selection is So Important
In a survey of 157 companies that were defined as “Best in Class”
(20% ROI on marketing spend, 11% revenue growth in the past year):
77% of these companies had CMS that did not require intervention
from the IT department for updating
70% said that the optimization and distribution of online content is
a high priority for 2009.
Source: 2009 Aberdeen Group Survey, “Maximize Business Results Online: How Web
Content Management Technology is Transforming Digital Marketing”
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6. CMS Evaluation Primer
How do you know which system to select for your website?
Desired Features and Functionality
Technical Platform
Budget
Ability to Deliver the Design
Staff Competencies / Usability for Content Authors
Established Vendor
Using these dimensions, the full universe of CMS choices can be
narrowed down
Making a final decision often requires prioritization
Working with a CMS selection partner who has experience developing
in the tools is a big advantage – There are aspects of a system you
don’t learn until you get under the hood
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12. Example of a Public Site Built in SharePoint
Source: http://www.kpmg.com/Global/Pages/default.aspx
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13. SharePoint – History
This is the first version of SharePoint designed for Web Content
Management
Release History
SharePoint Portal Server 2001
Office SharePoint Portal Server 2003
Office SharePoint Server 2007
Breakthrough Release
The first version for Web Content Management
Traditionally, an inside-the-firewall server -- Primarily intranet and
collaboration tool
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14. SharePoint’s Strengths
Core Web Content
Management functionality
Document management
focused repository
Optimized for “classic” web
publishing scenarios
Excels at assembling
documents and collaborative
content into pages for
publishing and distribution
Extensible, skin-able interface
Image Source: Sharepoint.net Magazine
to support branding
Ideal scenarios include:
Intranets, extranets, brochure-
ware sites
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15. The MOSS Sweet Spot
Sites that can be supported by
classic publishing approaches
Best Fits:
Intranets
Extranets
Brochureware sites of
low/moderate visual
complexity and low
turnover
Remember, MOSS is a platform…
With enough time and money,
anything can be accomplished
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16. SharePoint – Implementation Challenges
Out of the Box:
/Pages/ urls. E.g. www.yoursite.com/Pages/home.aspx
Need to hide several items, need to disable some things
Customization difficult
Name.dll
No “taxonomy” metadata (3rd party solution(s) available)
Lots of pieces: Search, domain accounts, “Alternate Access
Mappings”, “Shared Service Providers”
“Absurdly voluminous” amounts of Javascript and CSS code out of
the box
Not trivial to deploy securely to the web
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18. MOSS and Sitecore – How do they compare?
MOSS Sitecore SEO Tools
WCM WCM
Email Campaign tools Web
Integrated Analytics
Marketing
Features
Multisite Management
Content Reuse and Content Reuse and
sharing sharing
In Context Editing In Context Editing
Workflow Workflow
Publishing Publishing
Branding control and Branding control and Core WCM
support support
Features
Security Security
Multilanguage support Multilanguage support
Multi-device support Multi-device support
Accessibility checking Accessibility checking
and compliance and compliance
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19. Sitecore Web Content Management
A Marketing Oriented Approach
Designed for infinite page componentization
Master -> sublayout -> sublayout -> sublayout …
Web controls are dynamically loaded on the fly
Renders pages are clean, light and accessible
Optimized for search engine placement
Optimized for rapid and iterative site branding / evolution
Support for table-less (CSS driven) design
Support for rich content types and taxonomies through multilevel
inheritance
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20. The Sitecore Sweet Spot is in Public Website
Content Management
Best Fits:
Public website content
management
Integration with other systems
Multi-lingual, multi-device (e.g.
Blackberry)
Organizations that demand a
usable CMS
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21. Sitecore’s Content Architecture
Authors focus on content
Developers define appearance
Sitecore combines content with
presentation when visitors
request a page
Reuse of content
Specify once, display anywhere
Why?
Reduced data entry for content authors
Consistency
Sitecore enforces formatting decisions
made by designers
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23. Sitecore SharePoint Connector
Connect intranet content to your public website
Manage intranet, extranet documents in SharePoint
Publish to the web using Sitecore – via the SharePoint connector
Similarly could be used for other intranet items:
Calendar events
Announcements
Images
“List” data
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25. Conclusion
Select the right Web CMS for your organization
Evaluate the relative strengths and weaknesses of SharePoint vs
other .NET-based solutions
SharePoint is excellent for the intranet and extranet
SharePoint has some challenges for Web Content Management
There are Best of Breed tools available like Sitecore
Consider a SharePoint-Sitecore combo
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26. See also:
Top 10 Mistakes when selecting a CMS
http://www.steptwo.com.au/papers/kmc_selectionmistakes
CMS Watch:
The SharePoint Report (proprietary)
Sitecore Webinar “Is SharePoint the right tool for your
organization?”
CMS Wire:
http://www.cmswire.com/cms/cms-reviews/sharepoint-2007-
review-six-pillars-of-moss-000922.php
Sitecore SharePoint connector
http://www.sitecore.net/Product/Features/Architecture/~/media/
Products/Fact%20Sheets/Sharepoint%20pdf.ashx
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27. Questions
Please type your questions using the control panel on your screen
Kristin Hodgson Bill Sapp
NavigationArts Sitecore
703-584-8920 415-380-0600
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