Federal mandates are requiring agencies to put mobile device adoption front and center to their citizen-centric initiatives. Don Bruns discusses how Federal agencies can take a page from the corporate playbook and follow 6 best practices to make killer mobile apps. By May 2013, agencies are required to have two existing customer-facing services optimized for mobile. But there is a big difference between optimized for mobile, and a great mobile experience. Instead of just making apps for apps sake, Bruns shares examples of successes and faliures to learn from. In this on-demand webinar, you will hear about the 6 best practices for killer mobile apps: Address the needs of mobile users Support the agency mission Manage expectations Provide repeat value Concentrate on core functionality Align with content governance strategy This is a tremendous challenge for many agencies with legacy data systems or multiple content repositories scattered throughout the agency. In addition, truly effective mobile government services require a strategy that moves beyond merely porting traditional web content to multiple devices. Agencies must think about designing mobile service experiences from the citizen in rather than the system out, delivering content and applications optimized according to how their citizens intend to use their devices.

1. NavigationArts
Best Practices for Federal Mobile Apps

2. NavigationArts
Founded 2001
NavigationArts is a full service digital
consultancy that focuses on user Headquarters McLean, Virginia
centered design, user experience, and Professional Staff 110+
technology strategy.
Culture Disciplined, innovative,
spirit-of-service
Ruling Passion User-experience is the only
sustainable competitive
advantage online
Centers of Excellence Web Strategy
Usability and User Research
User Experience Design
Content Management
Technology Implementation
Recognition Awarded more than 25
Communicator and Online
Marketing Awards in 2011 and
2010
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3. NavigationArts brings
proven best practices
of User Experience from
the private sector to the
world of eGov.
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4. Digital Government Strategy
By August 2012
Engage with customers to identify at least
two existing priority customer-facing
services to optimize for mobile use.
By May 2013
Optimize at least two existing priority
customer-facing services for mobile use
and publish a plan for improving additional
existing services.
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5. What the Digital Government
Strategy isn’t telling you…
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6. “For the most part
government apps are
little more than simple
databases right now.”
10 Best Federal Mobile Apps
Government Computer News
June 22, 2012
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7. Characteristics of successful federal mobile app
1. Addresses the needs of mobile users
2. Supports the agency mission
3. Manages expectations
4. Provides repeat value
5. Concentrates on core functionality
6. Aligned with content governance strategy
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8. Align with content governance strategy.
Make sure all platforms
tell the same story.
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9. FBI’s 10 Most Wanted
iPhone app FBI website
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10. FBI’s 10 Most Wanted > Scorecard
X Addresses the needs of mobile users
 Supports the agency mission
X Manages expectations
X Provides repeat value
 Concentrates on core functionality
X Aligned with content governance strategy
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11. FBI’s 10 Most Wanted > Alternate approach
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12. Concentrate on core functionality.
Improve by
subtraction.
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13. USAJobs
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14. USAJobs > Scorecard
X Addresses the needs of mobile users
 Supports the agency mission
X Manages expectations
 Provides repeat value
X Concentrates on core functionality
 Aligned with content governance strategy
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15. USAJobs > Alternate approach
Your search returned 2 jobs:
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16. Manage expectations.
Self-evidence is key.
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17. Ask Karen
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18. Ask Karen > Scorecard
 Addresses the needs of mobile users
 Supports the agency mission
X Manages expectations
 Provides repeat value
 Concentrates on core functionality
 Aligned with content governance strategy
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19. Ask Karen > Alternate approach
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20. Addresses the needs of the mobile user.
Eliminate everything
else.
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21. Marriott
Marriott processes 65% of its
bookings online – generating
$7,000,000,000 in revenue
annually.
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22. Marriott > iPhone app
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23. Marriott > Feature Comparison
Marriott.com Marriott app
 Search for rooms  Search for rooms
 Compare rates  Compare rates
 Book rooms  Book rooms
 Manage reward points  Manage reward points
 Get maps and driving directions  Get maps and driving directions
 View and cancel reservations  View and cancel reservations
 Download investor reports
 Find a job
 Read press releases
 Plan a wedding or other event
 Learn about corporate diversity plan
 Learn how to open a franchise
 Contact corporate offices
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24. Marriott > Scorecard
 Addresses the needs of mobile users
 Supports the agency mission
 Manages expectations
 Provides repeat value
 Concentrates on core functionality
 Aligned with content governance strategy
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25. The last word: Seek professional help
1. Address the needs of mobile users
2. Support the agency mission
3. Manage expectations
4. Provide repeat value
5. Concentrate on core functionality
6. Align with content governance strategy
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26. Thank you!
Don Bruns
Managing Director, Federal Practice
NavigationArts
856-266-2831
dbruns@navigationarts.com
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