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How will IT spending, priorities, and strategy change as a result of the COVID-19 crisis?
Input from the Mayfield CXO Innovators Network
These are clearly unprecedented times and we at Mayfield are wishing all the best to you, your families and your
extended teams at work. We began 2020 with an outlook report on key CIO priorities. But shortly after publishing, we’ve
all been struck with this unfortunate global crisis. So, we asked our CXO Innovation Network members to share their
views on how they believe their business will be impacted, and how IT specifically will respond. We’ve heard from
organizations around the globe on their priorities, strategic focuses, and budgets. The Mayfield CXO Innovation
Network is made up of 800+ CIOs, CISOs, CTOs, and Heads of Innovation from around the globe.
Mayfield has partnered with DoSomething.org, which is supporting the COVID-19 crisis via a series of initiatives. We
have provided a direct donation for each CXO respondent who completed the survey to their selected cause.
• IT Budgets: Surprisingly, 8% say their budget is increasing because of COVID-19, 20% said no budget impact, and
30% say their budget impacts are short lived
• Near-Term Priorities: “Elastic Workforce” was a new term we heard – supporting work from home needs, that will
perhaps continue for the foreseeable future
• Mid-Term Predictions: 85% said cloud migration is even more important post COVID-19
• Project Slowdown: 70% expect current projects to be slowed during the crisis – but on balance will spend more on
high ROI, cyber, cloud/SaaS and productivity needs
• Digital Optimization: 50% will accelerate their digital optimization efforts and projects to help make smooth things
out for their customers, partners and employees
In short, priorities have shifted from our earlier report, and it seems there is more urgency for the transformation to the
cloud, and to a more fully digital environment. These initiatives are not new, but the crisis has certainly accelerated
matters.
We have migrated our events and meetings to virtual and hope to stay in touch. We hope you enjoy the insights from
this report. Please take care and stay well.
We asked our network where they believe the most firefighting will happen in the next few weeks, and which near-term issues will
require the most urgency. Here are the top 3 priorities:
Remote work and productivity
infrastructure (75% of respondents)
Work from home safety, identity management,
cloud security (75% of respondents)
Getting employees comfortable in
their home environments (40% of
respondents)
A big theme we’re seeing around the new work from home trend is ensuring that all processes are streamlined. Every new tool that
a team decides to implement requires security, support and integration – so it’s important that everything is vetted and rolled out to
the entire workforce, rather than allowing teams to choose their own tools piecemeal.
• Many companies are having to
rapidly enable remote access to
corporate resources for large
numbers of staff – getting people
connected to the resources they
need has become a top priority
• VPN capacity is being re-
evaluated: this includes both
access to, and bandwidth within
the system; physical tokens to
support software tokens
• A huge acceleration is taking place
to rapidly shift onto cloud-based
collaboration platforms: Zoom,
O365, Slack, etc.
• It’s important to stay consistent &
organized around cloud-based
solutions: video, messaging, etc.
• Support models are being revisited
for remote work
• Payment is being streamline and
teams need to use IT processes to
pay for SaaS apps, not personal
credit cards
• There is currently an uptick in
mobile solutions to help
employees who may be on the go
or more active during the day
• There’s a shift to soft phones,
cloud-based call centers and
remote service centers where
applicable
• User experience is getting a lot
more attention: more employees
are working solo and need to
figure out tools for themselves
• There is a greater emphasis on
ease of adoption
• Business continuity and critical
infrastructure remain a top priority
• Alignment is needed regarding
what makes sense to put on hold
in the short run to make space for
work from home and security
infrastructure
• What projects can be paused?
• What is possible given the current
circumstances?
On the people side everyone is echoing: communicate, communicate, communicate. This means ensuring your employees are not
in the dark, and taking the time to have deeper conversations with your customers on their needs and current status.
Overcommunication on all fronts is better than silence, as people will fill in the blanks if you do not.
• Communication is needed for
employees (top-down and bottoms-
up) & customers/vendors on how
they’re doing
• Daily or weekly team check-ins help
get everyone on the same page
• Integrating company culture into
fun activities & virtual stand-ups
helps keep employees connected
to the organization
• Online office hours help provide
opportunities to replace casual
drop-ins
• Virtual happy hours & #breakrooms
help keep the staff engaged with
one another
• Honesty and transparency is
needed right now using hard facts
• Some teams are flattening the org
and allowing for distributed and
collaborative decision-making
• Q&As are helpful to clear up
misunderstandings
• Leading by example is important, as
is staying calm and compassionate
• Management rolling up their
sleeves and helping with
operational work is beneficial
• Some companies have planned end
of day “sanity checks” where staff can
talk to each other about non-work
topics
• Grief counselors may be needed as
employees begin to experience the
brunt of the impact
• It helps to reassure parents and have
dedicated time slots to caring for
kids. Some flexibility helps on
employee productivity, with many
tied up at home right now.
• Keeping meetings short and laser
focused gives employees flexibility in
their work from home schedules
• Short activities help break the
monotony of the day
• Home office stipends are being
handed out many places to cover
basic needs ($300-$1000)
• Some companies are offering a
one-time reduction in healthcare
premiums & relaxation of eligibility
minimums
• Hardship withdrawals from IRAs
can help boost finances short term
• Time management training/
software & productivity webinars
can help staff adjust to work from
home
• Brown bag educational lunches
can help employees gain some
new skills during downtime
With work from home becoming standardized across the corporate landscape, many new security threats have begun to emerge.
Issues range from network security, to BYOC policies, and generally a wide array of new SaaS apps being spun up all at once. Our
network weighed in on what they are seeing:
• There is an urgent emphasis on ensuring employees remain secure if they are working
from home or even using their own devices. Many companies are working on zero trust access models to better serve a more
mobile workforce
• With more devices on the network now than ever before – it’s a priority to both
secure against unauthorized intrusion, but also the interactivity across new devices
• Concern over COVID-19 updates and news has created a window for many sophisticated phishing
attempts against nervous employees (who might click before they verify)
• With the expansion and proliferation of SaaS apps and the accelerated move away from on-prem, cloud-
delivered security solutions are more important now than ever
• Many companies are turning to solutions like Duo and others to help with regulatory
compliance during work from home while improving end-user experience
• There is a renewed emphasis on protecting data from unauthorized access and corruption: data encryption
and tokenization is on the rise
End-user hardware has become a huge issues with large backlogs in the supply chain at a time when many employees need
laptops or other equipment for work from home set-ups. Our network weighed in on what they are seeing:
• It’s important to implement a system for how to handle this . What is the process if an employee’s hard
drive breaks and they lose their data? Is there help for them remotely? Is there new hardware ready to be deployed?
• How will you get laptops and other hardware to new employees or contractors? Is there a plan? This can be
especially difficult internationally right now
• How can you help employees who have issues with their home bandwidth? Are you considering in-
home devices that optimize QoS over broadband? Wi-Fi amplifiers? This can also be especially difficult internationally where
employees may not be at all capable of easily connecting from home
• This includes everything from laptops, to headsets, VPN tokens, etc. Some
vendors are getting a months-long backlog
A few other impacts facing our network:
• Customer support is overwhelmed and surge resources are needed to help handle it in many industries.
Existing employees are being trained to help backfill
• Some companies are considering replacing core systems replacements
during the downturn – one CapEx worth expediting. Others are considering capital recovery projects with federal recovery
money for OpEx
• It’s more important now than ever to protect worker safety and brand image.
Business continuity will be the focus in the near-term for many companies
Moving from tactical to strategic needs and looking beyond the next 60 days or so, this is where impact to IT strategy for 2020
begins to take hold. While the negatives of COVID-19 are immense across the globe, IT’s transformation to digital-first, cloud-first,
has even more of a strategic imperative than before. We asked our network what their predictions will be for the next several
months and a few obvious trends came out of our responses:
The accelerating shift to cloud-based
everything (85% of respondents)
Any discretionary projects are at risk or on
hold, in some cases core projects are on hold
(70% of respondents)
eCommerce and digital marketing are
the new buzzwords: companies are
moving marketing & sales to digital
platforms (50% of respondents)
Cloud migration and a shift towards SaaS applications was already a priority for most companies, but with the introduction of
COVID-19 it has become an urgent priority. Here is what our network is working to accomplish:
• Although VPNs are legacy
technology it doesn’t mean
they’re going away anytime soon.
At least 60% of our participants
referenced using VPNs
• Zero-trust set-ups and SDP are
the new goalposts, as VPNs are
cumbersome, not user-friendly,
and expose a large surface area
to attack
• There’s a strong emphasis on
moving employees to core cloud
application platforms
• There is a lower emphasis on niche
business applications right now, and
a greater focus on keeping the
business running
• Companies are shifting away from
on-prem and legacy software.
Managers are evaluating which apps
make sense in the cloud, and which
apps could suffer from security,
compliance, or latency challenges
• We’re seeing an uptick in interest
around cloud storage solutions,
particularly solutions which have
attributes that can be managed at
a very granular level
• Even companies with existing
cloud storage are looking to
upgrade
• This is the obvious next step to
people moving to a more
distributed work format
• Fast tracking the complete
elimination of on-prem servers to
reach 100% cloud infrastructure
• Soft phones are taking over, even
in companies that previously had
physical call centers – everything
is moving to the cloud
While there seems to be a temporary slowdown in discretionary projects as emphasis shifts towards customer needs and business
continuity, our network still seems to be bullish on spinning up new SaaS applications for business-critical applications. In spite of
75% of our network saying they are slowing down projects, there seems to be a balanced initiative to continue to push towards
digitization.
• Projects requiring security
resources are being delayed as
security is tied up right now on
new work from home and other
urgent initiatives
• Anything with marginal ROI is on the
chopping block right now to make
room for more immediate concerns
• Focus is on business continuity and
productivity tools, not “nice to
haves”
• New RFPs and products are
mostly frozen for the time being
• Many companies don’t want to
roll out new products and
updates to their customers
anyways, as customers do not
have capacity to handle them at
this time
• Dev initiatives are a lower priority
• Slowdown on new internal and
external investment initiatives as
economic uncertainty creates
paralysis (in most cases)
• Potential opportunity for less
impacted businesses to really
make bold moves during this time
As in-person meetings and events have been temporarily shuttered, there has been a rise in digital sales & marketing – virtual
events, metric-tracking, and remote sales.
• Companies are turning to
solutions like Outreach.io to push
their remote sales and email
campaigns to the next level in lieu
of in-person meetings
• Virtual event and meeting
solutions are being implemented
ASAP
• As the pipeline moves virtual, many
businesses are taking this as an
opportunity to upgrade their CRMs
and beef up their pipeline analytics
• The digitization of sales and
marketing seems to be one
business application that isn’t being
put on hold right now
• Many companies are reaching out
to their customers with direct
messages from the leadership (in
the case of consumer-facing
businesses), or from the reps (in
the case of enterprise) with direct
custom, detailed messaging
during the crisis
• While getting new customers may
be tough, current customer
retention and managing those
relationships properly is more
important now than ever
• For consumer businesses, some
are using this as an opportunity
for an “eCommerce makeover” –
people are spending the time
asking their customers what
experiences work best for them
• Slower traffic makes it easier to
update a lot of consumer-facing
features
• It’s a good time to improve
customer self-service and digital
experience
• Both to help accustom employees to work from home, and also to provide learning opportunities
during this lull
• Many plans did not properly account for pandemics – it has become a good time for
crisis teams and the board to re-evaluate these for the future (including a new approaches to the supply chain)
• There has been an uptick in interest and continued investment in 5G despite the downturn
• Increased focus on DRM software and management given the shift to digital
• Anything travel related on the IT or software side is frozen
• Resources are not being directed towards product launches
• New facilities and office buildouts are mostly halted as companies consider the long term implications of
working from home
Obviously, strategic priorities are going to vary depending on the business, with
some companies going into a slowdown period where they are just trying to keep
the lights on. About half of our participants said that their priorities have not
changed from before their business was impacted, their reasons included:
• Already using a remote workforce
• Priorities are the same, but strategic priorities are now becoming urgent and
tactical (e.g. cloud migration)
• Priorities are the same but now deferred to later in the year
• Priorities are the same but now with a reduced budget
For those businesses that did experience a shift in priorities, we’ve summarized
what that seems to look like on the next page.
• Some seem to feel that these projects need
to be slowed as they are expensive and
could be perceived as distracting
• Others feel that automation and ML can help
with security, customer service, and cost
containment use cases that are important
during the crisis
• Now is a good time to enhance current
customer value and digital client interaction
• Do some market analysis on what a post-
COVID world will look like and where your
product will fit
• Delay major patches, many customers can’t
handle them right now
• Many of our participants are spending a lot
of time on scenario planning and figuring
out what different possibilities might look
like in an uncertain future (stabilize, re-
imagine, re-emerge)
• Daily huddles with exec team and weekly
board updates + crisis management
meetings daily (including internal and
external comms) can be helpful
• Outsourced services are being re-evaluated
and contracts are being re-negotiated
• Costs are being reviewed with an eye for
optimization
• For any mission critical businesses, in-person
health and safety is a top priority
• There is a renewed interest in tele-health
solutions
• There are mixed feelings on hiring, mostly
industry dependent. Some businesses are
experiencing hiring freezes and layoffs.
• Others who are less impacted are looking
to scoop up new talent while the pool is
growing
We asked our participants what their budget predictions look like now for 2020 given the change in revenue that many companies are
experiencing. While part of our network is still planning, many already have a good idea where they stand. Surprisingly, in spite of what
looks to be a looming recession – 8% are in increase mode, 20% see no impact, and 30% see this as only a short-term blip, with a
continued emphasis on IT spending after the break. Here’s where things fell out:
No impact to budget
Short-term delay of spending
Meaningful – 10%+ reduction in spending for 2020
Full reset of budget and plans
Likely to exceed budget
The results were a bit of a mixed bag, likely varying by industry. For those that planned on exceeding their budget, the reasons given
were:
• Unanticipated costs
• Delays in cost savings initiatives, mitigated somewhat by spending delays
• Added funds for COVID-19 related costs and work from home spend
• Extra funds diverted towards scooping up talent
Mayfield is a venture capital firm with a people-first philosophy and
$2.5 billion under management. Mayfield invests primarily in early-
stage consumer, enterprise and engineering biology companies.
Since its founding 50 years ago, the firm has invested in more than
500 companies, resulting in 117 IPOs and more than 200
acquisitions. Some notable investments in recent years include
CloudSimple, Elastica, Grove Collaborative, HashiCorp, Lyft,
Mammoth Biosciences, Marketo, Moat, Outreach, Poshmark,
ServiceMax and SolarCity. For more information, go to
https://www.mayfield.com or follow @MayfieldFund.
Gamiel Gran & Shelby Golan run the business development team at
Mayfield. You can reach out to them at ggran@mayfield.com &
sgolan@mayfield.com –
• – Themed webinars on pressing topics
of the day. Topics have included the CIO of the Future, Best Practices
on Innovation, The Journey to Cloud Native, An Interview with the
Kubernetes Founder, and most recently, CCPA and Privacy Ops
• – 1:1 reviews with you and your
team members on key areas of focus, with the goal of sharing possible
new ideas Mayfield has seen that align to your specific use cases
• – Regional roundtables with CIOs and
other IT executives that are repeated on a semi-annual basis

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Mayfield CXO Survey: Post COVID-19 Impacts to IT

  • 1. How will IT spending, priorities, and strategy change as a result of the COVID-19 crisis? Input from the Mayfield CXO Innovators Network
  • 2. These are clearly unprecedented times and we at Mayfield are wishing all the best to you, your families and your extended teams at work. We began 2020 with an outlook report on key CIO priorities. But shortly after publishing, we’ve all been struck with this unfortunate global crisis. So, we asked our CXO Innovation Network members to share their views on how they believe their business will be impacted, and how IT specifically will respond. We’ve heard from organizations around the globe on their priorities, strategic focuses, and budgets. The Mayfield CXO Innovation Network is made up of 800+ CIOs, CISOs, CTOs, and Heads of Innovation from around the globe. Mayfield has partnered with DoSomething.org, which is supporting the COVID-19 crisis via a series of initiatives. We have provided a direct donation for each CXO respondent who completed the survey to their selected cause. • IT Budgets: Surprisingly, 8% say their budget is increasing because of COVID-19, 20% said no budget impact, and 30% say their budget impacts are short lived • Near-Term Priorities: “Elastic Workforce” was a new term we heard – supporting work from home needs, that will perhaps continue for the foreseeable future • Mid-Term Predictions: 85% said cloud migration is even more important post COVID-19 • Project Slowdown: 70% expect current projects to be slowed during the crisis – but on balance will spend more on high ROI, cyber, cloud/SaaS and productivity needs • Digital Optimization: 50% will accelerate their digital optimization efforts and projects to help make smooth things out for their customers, partners and employees In short, priorities have shifted from our earlier report, and it seems there is more urgency for the transformation to the cloud, and to a more fully digital environment. These initiatives are not new, but the crisis has certainly accelerated matters. We have migrated our events and meetings to virtual and hope to stay in touch. We hope you enjoy the insights from this report. Please take care and stay well.
  • 3.
  • 4. We asked our network where they believe the most firefighting will happen in the next few weeks, and which near-term issues will require the most urgency. Here are the top 3 priorities: Remote work and productivity infrastructure (75% of respondents) Work from home safety, identity management, cloud security (75% of respondents) Getting employees comfortable in their home environments (40% of respondents)
  • 5. A big theme we’re seeing around the new work from home trend is ensuring that all processes are streamlined. Every new tool that a team decides to implement requires security, support and integration – so it’s important that everything is vetted and rolled out to the entire workforce, rather than allowing teams to choose their own tools piecemeal. • Many companies are having to rapidly enable remote access to corporate resources for large numbers of staff – getting people connected to the resources they need has become a top priority • VPN capacity is being re- evaluated: this includes both access to, and bandwidth within the system; physical tokens to support software tokens • A huge acceleration is taking place to rapidly shift onto cloud-based collaboration platforms: Zoom, O365, Slack, etc. • It’s important to stay consistent & organized around cloud-based solutions: video, messaging, etc. • Support models are being revisited for remote work • Payment is being streamline and teams need to use IT processes to pay for SaaS apps, not personal credit cards • There is currently an uptick in mobile solutions to help employees who may be on the go or more active during the day • There’s a shift to soft phones, cloud-based call centers and remote service centers where applicable • User experience is getting a lot more attention: more employees are working solo and need to figure out tools for themselves • There is a greater emphasis on ease of adoption • Business continuity and critical infrastructure remain a top priority • Alignment is needed regarding what makes sense to put on hold in the short run to make space for work from home and security infrastructure • What projects can be paused? • What is possible given the current circumstances?
  • 6. On the people side everyone is echoing: communicate, communicate, communicate. This means ensuring your employees are not in the dark, and taking the time to have deeper conversations with your customers on their needs and current status. Overcommunication on all fronts is better than silence, as people will fill in the blanks if you do not. • Communication is needed for employees (top-down and bottoms- up) & customers/vendors on how they’re doing • Daily or weekly team check-ins help get everyone on the same page • Integrating company culture into fun activities & virtual stand-ups helps keep employees connected to the organization • Online office hours help provide opportunities to replace casual drop-ins • Virtual happy hours & #breakrooms help keep the staff engaged with one another • Honesty and transparency is needed right now using hard facts • Some teams are flattening the org and allowing for distributed and collaborative decision-making • Q&As are helpful to clear up misunderstandings • Leading by example is important, as is staying calm and compassionate • Management rolling up their sleeves and helping with operational work is beneficial • Some companies have planned end of day “sanity checks” where staff can talk to each other about non-work topics • Grief counselors may be needed as employees begin to experience the brunt of the impact • It helps to reassure parents and have dedicated time slots to caring for kids. Some flexibility helps on employee productivity, with many tied up at home right now. • Keeping meetings short and laser focused gives employees flexibility in their work from home schedules • Short activities help break the monotony of the day • Home office stipends are being handed out many places to cover basic needs ($300-$1000) • Some companies are offering a one-time reduction in healthcare premiums & relaxation of eligibility minimums • Hardship withdrawals from IRAs can help boost finances short term • Time management training/ software & productivity webinars can help staff adjust to work from home • Brown bag educational lunches can help employees gain some new skills during downtime
  • 7. With work from home becoming standardized across the corporate landscape, many new security threats have begun to emerge. Issues range from network security, to BYOC policies, and generally a wide array of new SaaS apps being spun up all at once. Our network weighed in on what they are seeing: • There is an urgent emphasis on ensuring employees remain secure if they are working from home or even using their own devices. Many companies are working on zero trust access models to better serve a more mobile workforce • With more devices on the network now than ever before – it’s a priority to both secure against unauthorized intrusion, but also the interactivity across new devices • Concern over COVID-19 updates and news has created a window for many sophisticated phishing attempts against nervous employees (who might click before they verify) • With the expansion and proliferation of SaaS apps and the accelerated move away from on-prem, cloud- delivered security solutions are more important now than ever • Many companies are turning to solutions like Duo and others to help with regulatory compliance during work from home while improving end-user experience • There is a renewed emphasis on protecting data from unauthorized access and corruption: data encryption and tokenization is on the rise
  • 8. End-user hardware has become a huge issues with large backlogs in the supply chain at a time when many employees need laptops or other equipment for work from home set-ups. Our network weighed in on what they are seeing: • It’s important to implement a system for how to handle this . What is the process if an employee’s hard drive breaks and they lose their data? Is there help for them remotely? Is there new hardware ready to be deployed? • How will you get laptops and other hardware to new employees or contractors? Is there a plan? This can be especially difficult internationally right now • How can you help employees who have issues with their home bandwidth? Are you considering in- home devices that optimize QoS over broadband? Wi-Fi amplifiers? This can also be especially difficult internationally where employees may not be at all capable of easily connecting from home • This includes everything from laptops, to headsets, VPN tokens, etc. Some vendors are getting a months-long backlog
  • 9. A few other impacts facing our network: • Customer support is overwhelmed and surge resources are needed to help handle it in many industries. Existing employees are being trained to help backfill • Some companies are considering replacing core systems replacements during the downturn – one CapEx worth expediting. Others are considering capital recovery projects with federal recovery money for OpEx • It’s more important now than ever to protect worker safety and brand image. Business continuity will be the focus in the near-term for many companies
  • 10. Moving from tactical to strategic needs and looking beyond the next 60 days or so, this is where impact to IT strategy for 2020 begins to take hold. While the negatives of COVID-19 are immense across the globe, IT’s transformation to digital-first, cloud-first, has even more of a strategic imperative than before. We asked our network what their predictions will be for the next several months and a few obvious trends came out of our responses: The accelerating shift to cloud-based everything (85% of respondents) Any discretionary projects are at risk or on hold, in some cases core projects are on hold (70% of respondents) eCommerce and digital marketing are the new buzzwords: companies are moving marketing & sales to digital platforms (50% of respondents)
  • 11. Cloud migration and a shift towards SaaS applications was already a priority for most companies, but with the introduction of COVID-19 it has become an urgent priority. Here is what our network is working to accomplish: • Although VPNs are legacy technology it doesn’t mean they’re going away anytime soon. At least 60% of our participants referenced using VPNs • Zero-trust set-ups and SDP are the new goalposts, as VPNs are cumbersome, not user-friendly, and expose a large surface area to attack • There’s a strong emphasis on moving employees to core cloud application platforms • There is a lower emphasis on niche business applications right now, and a greater focus on keeping the business running • Companies are shifting away from on-prem and legacy software. Managers are evaluating which apps make sense in the cloud, and which apps could suffer from security, compliance, or latency challenges • We’re seeing an uptick in interest around cloud storage solutions, particularly solutions which have attributes that can be managed at a very granular level • Even companies with existing cloud storage are looking to upgrade • This is the obvious next step to people moving to a more distributed work format • Fast tracking the complete elimination of on-prem servers to reach 100% cloud infrastructure • Soft phones are taking over, even in companies that previously had physical call centers – everything is moving to the cloud
  • 12. While there seems to be a temporary slowdown in discretionary projects as emphasis shifts towards customer needs and business continuity, our network still seems to be bullish on spinning up new SaaS applications for business-critical applications. In spite of 75% of our network saying they are slowing down projects, there seems to be a balanced initiative to continue to push towards digitization. • Projects requiring security resources are being delayed as security is tied up right now on new work from home and other urgent initiatives • Anything with marginal ROI is on the chopping block right now to make room for more immediate concerns • Focus is on business continuity and productivity tools, not “nice to haves” • New RFPs and products are mostly frozen for the time being • Many companies don’t want to roll out new products and updates to their customers anyways, as customers do not have capacity to handle them at this time • Dev initiatives are a lower priority • Slowdown on new internal and external investment initiatives as economic uncertainty creates paralysis (in most cases) • Potential opportunity for less impacted businesses to really make bold moves during this time
  • 13. As in-person meetings and events have been temporarily shuttered, there has been a rise in digital sales & marketing – virtual events, metric-tracking, and remote sales. • Companies are turning to solutions like Outreach.io to push their remote sales and email campaigns to the next level in lieu of in-person meetings • Virtual event and meeting solutions are being implemented ASAP • As the pipeline moves virtual, many businesses are taking this as an opportunity to upgrade their CRMs and beef up their pipeline analytics • The digitization of sales and marketing seems to be one business application that isn’t being put on hold right now • Many companies are reaching out to their customers with direct messages from the leadership (in the case of consumer-facing businesses), or from the reps (in the case of enterprise) with direct custom, detailed messaging during the crisis • While getting new customers may be tough, current customer retention and managing those relationships properly is more important now than ever • For consumer businesses, some are using this as an opportunity for an “eCommerce makeover” – people are spending the time asking their customers what experiences work best for them • Slower traffic makes it easier to update a lot of consumer-facing features • It’s a good time to improve customer self-service and digital experience
  • 14. • Both to help accustom employees to work from home, and also to provide learning opportunities during this lull • Many plans did not properly account for pandemics – it has become a good time for crisis teams and the board to re-evaluate these for the future (including a new approaches to the supply chain) • There has been an uptick in interest and continued investment in 5G despite the downturn • Increased focus on DRM software and management given the shift to digital • Anything travel related on the IT or software side is frozen • Resources are not being directed towards product launches • New facilities and office buildouts are mostly halted as companies consider the long term implications of working from home
  • 15. Obviously, strategic priorities are going to vary depending on the business, with some companies going into a slowdown period where they are just trying to keep the lights on. About half of our participants said that their priorities have not changed from before their business was impacted, their reasons included: • Already using a remote workforce • Priorities are the same, but strategic priorities are now becoming urgent and tactical (e.g. cloud migration) • Priorities are the same but now deferred to later in the year • Priorities are the same but now with a reduced budget For those businesses that did experience a shift in priorities, we’ve summarized what that seems to look like on the next page.
  • 16. • Some seem to feel that these projects need to be slowed as they are expensive and could be perceived as distracting • Others feel that automation and ML can help with security, customer service, and cost containment use cases that are important during the crisis • Now is a good time to enhance current customer value and digital client interaction • Do some market analysis on what a post- COVID world will look like and where your product will fit • Delay major patches, many customers can’t handle them right now • Many of our participants are spending a lot of time on scenario planning and figuring out what different possibilities might look like in an uncertain future (stabilize, re- imagine, re-emerge) • Daily huddles with exec team and weekly board updates + crisis management meetings daily (including internal and external comms) can be helpful • Outsourced services are being re-evaluated and contracts are being re-negotiated • Costs are being reviewed with an eye for optimization • For any mission critical businesses, in-person health and safety is a top priority • There is a renewed interest in tele-health solutions • There are mixed feelings on hiring, mostly industry dependent. Some businesses are experiencing hiring freezes and layoffs. • Others who are less impacted are looking to scoop up new talent while the pool is growing
  • 17. We asked our participants what their budget predictions look like now for 2020 given the change in revenue that many companies are experiencing. While part of our network is still planning, many already have a good idea where they stand. Surprisingly, in spite of what looks to be a looming recession – 8% are in increase mode, 20% see no impact, and 30% see this as only a short-term blip, with a continued emphasis on IT spending after the break. Here’s where things fell out: No impact to budget Short-term delay of spending Meaningful – 10%+ reduction in spending for 2020 Full reset of budget and plans Likely to exceed budget The results were a bit of a mixed bag, likely varying by industry. For those that planned on exceeding their budget, the reasons given were: • Unanticipated costs • Delays in cost savings initiatives, mitigated somewhat by spending delays • Added funds for COVID-19 related costs and work from home spend • Extra funds diverted towards scooping up talent
  • 18. Mayfield is a venture capital firm with a people-first philosophy and $2.5 billion under management. Mayfield invests primarily in early- stage consumer, enterprise and engineering biology companies. Since its founding 50 years ago, the firm has invested in more than 500 companies, resulting in 117 IPOs and more than 200 acquisitions. Some notable investments in recent years include CloudSimple, Elastica, Grove Collaborative, HashiCorp, Lyft, Mammoth Biosciences, Marketo, Moat, Outreach, Poshmark, ServiceMax and SolarCity. For more information, go to https://www.mayfield.com or follow @MayfieldFund. Gamiel Gran & Shelby Golan run the business development team at Mayfield. You can reach out to them at ggran@mayfield.com & sgolan@mayfield.com – • – Themed webinars on pressing topics of the day. Topics have included the CIO of the Future, Best Practices on Innovation, The Journey to Cloud Native, An Interview with the Kubernetes Founder, and most recently, CCPA and Privacy Ops • – 1:1 reviews with you and your team members on key areas of focus, with the goal of sharing possible new ideas Mayfield has seen that align to your specific use cases • – Regional roundtables with CIOs and other IT executives that are repeated on a semi-annual basis