This document provides information about Molson Coors Beverage Company's research group project. It discusses that Molson Coors is the world's seventh largest brewing company founded in 1786 and headquartered in Montreal, Canada. It operates various brands of beer and has divisions in North America and Europe. The document also outlines the company's stakeholders and issues faced in the brewing industry, including economic, social, environmental and regulatory challenges. It provides recommendations for Molson Coors to address these issues through diversification, sustainability practices, and ensuring quality control.

1. Molson Coors
Beverage Company
Research Group Project

2. Group: 4
 Abhinav Dhingra
 Flavis Francis
 Navreet Kaur
 Pranay Reddy Lokka
 Prabhjot Kaur
 Simranpreet Kaur
 SUBMITTED TO: Prof. Ayomide Okunlola
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3. Introduction:
 World's seventh-largest brewing company
 Leading producer of beer and other alcoholic
beverages
 Foundation: 1786
 Headquarters: Montreal, Canada
 Divisions: Molson Coors North America and
Molson Coors Europe, is a company whose shares
are publicly traded on both the Canadian and New
York Stock Exchanges (Molson coors, 2023)
 Offers 20 brands of beer
 The company operates through various segments
such as Canada, the United States, Europe, and
internationally
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4. Motive:
The main motto of Molson Coors Beverage
Company is "Making Moments Matter.“
This reflects the company's focus on providing
quality products and creating memorable
experiences for its consumers.
Additionally, the company aims to be a
responsible and sustainable business,
committed to reducing its environmental
impact and giving back to its communities.
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5. Molson Coors Beverage
Company Stakeholders:
Customers
Shareholders
Employees
Suppliers
Government agencies
Local communities
Environmental groups
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6. Brands of beer owned by Miller Coors
Coors Coors light
Extra gold lager Hamm’s
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7. Customers expectations:
Customers expect high-quality products at reasonable prices, shareholders demand
profitability and long-term growth, employees want job security and fair compensation,
suppliers seek stable and reliable business relationships, government agencies enforce
regulations and taxes, local communities seek economic development and environmental
sustainability, and environmental groups demand responsible and sustainable practices.
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8. Issues faced by the industry:
 Economic Issues:
Molson Coors Beverage
Company should focus on
diversifying its product
portfolio and expanding
its market share through
strategic partnerships and
acquisitions.
 Social/Ethical Issues:
Molson Coors Beverage
Company should develop
responsible drinking
policies and programs
promoting safe and
moderate alcohol
consumption.
 Environmental Issues:
The brewing industry has
significant environmental
impacts related to water
usage, energy
consumption, greenhouse
gas emissions, waste
generation, and pollution.
 Raw material
availability: The
availability of quality raw
materials, such as hops,
malt, and yeast, can be a
challenge for breweries.
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9. Issues faced by the industry:
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 Quality control:
Ensuring consistent
quality in each batch
of beer can be a
challenge for
breweries, as even
minor variations in
the brewing process
can affect the taste
and quality of the
final product.
 Regulatory compliance:
The brewing industry is
subject to numerous
regulations and
compliance
requirements, ranging
from licensing and
permits to safety and
environmental
regulations.
 Distribution and
logistics: Managing the
distribution and logistics
of beer can be complex,
particularly for small
breweries that do not
have distribution
networks.

10. Industry recommendations:
 Economic Issues: Molson Coors
Beverage Company should focus
on diversifying its product
portfolio and expanding its market
share through strategic
partnerships and acquisitions.
 Social/Ethical Issues: Molson
Coors Beverage Company should
develop responsible drinking
policies and programs promoting
safe and moderate alcohol
consumption
 Environmental Issues: Molson
Coors Beverage Company should
continue to prioritize sustainability
and environmental stewardship in its
operations. The company should
focus on reducing its water and
energy usage, minimizing waste, and
promoting sustainable packaging
solutions.
 Raw material availability: To
address raw material availability
issues, breweries can work with local
farmers and suppliers to secure a
consistent supply of high-quality raw
materials.
 Quality control: Breweries can
implement rigorous quality control
procedures and invest in advanced
testing equipment to ensure
consistent quality.
 Regulatory compliance: To ensure
compliance with regulations,
breweries can stay up-to-date with
the latest regulatory changes and
invest in legal and regulatory
expertise.
 Distribution and logistics: To
manage distribution and logistics,
breweries can work with third-party
logistics providers to streamline their
supply chain.
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11. Conclusion:
In conclusion, Molson Coors Beverage
Company faces a variety of issues related to the
brewing industry, including economic,
social/ethical, and environmental concerns. The
company should prioritize sustainability,
responsible drinking, and diversification to
address these issues and ensure long-term
growth and profitability.
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12. THANK YOU!

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