Pitching is a lot more than it gets credit for these days.

1. UNDERSTANDING THE ART OF
THE PITCH
M I N C , A P R I L 8 , 2 0 1 4
Perfect Your Pitch

2. The Hook
 Grab Attention
 Story Telling
 Paint an Image
 Focus on the value or solution your product or
service provides
 Those who are the right fit will be reeled in

3. UNDERSTANDING THE ART OF
THE PITCH
M I N C , A P R I L 8 , 2 0 1 4
Perfect Your Pitch

4. What is a Pitch?
 358,000,000 hits
 First small box contained 4 meanings, none of which
had anything to do with business pitching
 When box was expanded, there were 19 definitions of
which only one was business related
 Most of the first page related to media pitches

5. What is a Pitch?

6. Expanding the Definition of a Pitch!

7. Interest Peaking Deal Creating and Closing
 Elevator
 Basement
 Middle
 Penthouse
 Twitter Pitch
 Investor
 Partner
 Employee
 Media
 Prospect
 Public
 Customer
Types of Pitches

8. The Ten Commandments of Pitching
1. Know thy audience
2. Determine goal
3. Research
4. Pitch value
5. Pitch concise and
precise
6. Prepare, practice and
preach your pitch
7. Do not over pitch
8. Pitch appropriately
9. Pitch with respect
10. Perfect your pitch

9. Pitching to Investors
 The importance of communications
 Importance of the team
 Put your ego away (mostly)
 BE HONEST!!!!!
 Give them a reason to WANT to invest
 Be prepared!
 Financials
 Market
 Competition
 Return/Exit strategy

10. Do’s & Don’t/Good & Bad
Do
 Tell a story
 Communicate value
 Speak positively
 Sell the team
 Use a presentation tool
Don’t
 Make it a tall tale
 Fire off a list of features
 Be unrealistic
 Exaggerate
 Read straight from the
slide

11. Pitching Customers

12. Pitching Customers

13. Pitching Customers

14. Start Perfecting Your Pitch
 Blog
 Write
 Speak
 Participate
 Create a consistent customer engagement strategy

15. Key Lesson
Everything we do that communicates the
value of our company/product/service or
even ourselves is part of our pitch.

16. Perfect Your Pitch
Services
Presentations Speaking
Workshops Public Relations
Marketing Strategy Communications
Value Proposition Sales Training
Customer Relations Sales Collateral
Translations Editing/Proof Reading

17. Perfect Your Pitch - Contact
─ @perfecturpitch
─ Perfect Your Pitch
─ Neal Greenspan
─ neal@perfectyourpitch.me