1. We ^ turn Ideas into reality with our ROI Mantras
Portfolio and Business Model
2. iMark Infotech is a 5 year old 360* Digital Marketing Agency and Google partner.
Known as a versatile bunch of head-jerkers, we are a cohesive team of Web Designers,
Developers, SEO Professionals, Marketing Specialists, Content Writers and Google Ad Words
Professionals, who grasp the idea, evaluate and analyze the pros and cons, construct an
optimized web strategy with an informative content, and add efficient tools and programs for
a well-versed prolific conclusion. In this way, we enhance our work power and intellectuality,
and also fulfill the requirements of the clients.
We are one of the biggest team of SEO professionals which includes 100+ full time employees
and a total strength of 150+ employees working dedicatedly on many client’s projects
across the globe.
The “One Team” attitude we possess is our strength, which basically allows us to delve into
this world of approaching competition, and assists us in an equal engagement with every
other client we manage.
We enjoy and love what we do, and maintain a fun-loving healthy environment while
working.
COMPANY INTRODUCTION:
11. STAGE 1: BUSINESS ANALYSIS
Business needs Analysis -
Analyze the important products and services of the business and the
profile of target customers.
Competitor Analysis –
Identify how your business is differentiated from the competition.
Target Audience –
Identifying demographic and geographic target market.
Identifying Search Queries -
Identifying search queries by different stages of the buying
cycle
12. STAGE 2: CAMPAIGN DEVELOPMENT
Onsite Analysis : Optimizing your web-page, fixing meta-data &
optimization for conversions.
Identifying Landing Pages : Targeting the right web-page based on
keyword and page copy relevancy is critical for success of
campaign.
Keyword Research : This is the most important part of campaign, Right
keywords define success of any SEO campaign, we use tools like Long Tail
Pro and Keyword Planner for this phase.
Optimizing landing pages : It’s a part on on-site optimization and
also CRO. Good web-pages can increase your ROI by a mile.
Link Acquisition Campaign : 70% of any SEO strategy is still off-site
link building, we acquire links from 20 different sources. Mostly
relevant to your campaign.
Social Signal Optimization : Social links are equally important. Not
many SEO companies are focusing on these but we do.
13. STAGE 3: OPTIMISING PERFORMANCE
Conversion Rate Optimization to Increase Conversions :
We also help you optimize the web-pages to get maximum conversions from
same traffic. We use tools like clicktale, crazyegg, etc.
Identifying long tail keywords :
In 2nd-3rd month of campaign, we start ranking for a lot of long tail keywords
which are crucial for conversions. We identify them and optimize the website for
such additional keywords to get them on top positions.
Increasing Link Relevancy or Velocity :
With time and age of campaign we increase the no. of links we get every day
to show organic growth of backlink profile. This helps show a viral popularity
effect to Google which in-turn gets us better rankings.
