Digital and Social Media Sports Podcast, episode 1 with Bryan Srabian

Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
What follows are some insights, snippets, and
quotes from episode 1 of the Digital and Social
Media Sports Podcast...
Listen to the full episode on DSMSports.Net or check out the
podcast on iTunes!
@njh287
DSMSports.Net

“Social media can be an ear and voice for the
brand and communicate fan sentiment across all
departments.”
@njh287
DSMSports.Net

Having a hugely engaged fan base helped spur
further growth when the team won. The growing,
engaged audience fueled more growth.
@njh287
DSMSports.Net

“In San Francisco, we KNEW our fans involved in
social media and we knew we need to be involved;
just needed to figure out how.”
@njh287
DSMSports.Net

Early steps taken included:
- create a strategy for listening to, and
connecting with fans
- tactics like behind-the-scene photos, answering
questions, having fun
- being an early brand in to really engage fans
was different and led to more growth
@njh287
DSMSports.Net

Having conversations in real-time allowed for a new
kind of connection with the fan base; other
departments gradually saw how social media
could help them achieve their goals
@njh287
DSMSports.Net

“Our social media is simply a channel and tools that
reflect the team's message points. It is part of
marketing – TV, radio, and social media. Everything
has to be in sync with the brand.”
@njh287
DSMSports.Net

“We want to be able to provide information to fans
and to be able to listen to our fans and understand
what fans think of the team, players, promotions,
ticket pricing....We're able to use social media for
market research.”
@njh287
DSMSports.Net

“Everything we do is social media is a credit to our
fans. We follow their lead.”
@njh287
DSMSports.Net

Part of social media is communicating general fan
sentiment on important topics for the rest of the
organization. Also, directly replying to fans is
important.
@njh287
DSMSports.Net

“There are so many decisions and pivotal moments in
the game, that it is so fascinating to see the real-time
reactions of fans. The fan engagement and the social
chatter is becoming a part of our pastime.”
@njh287
DSMSports.Net

Because fans are so engaged, sponsors are interested
in getting involved in social media.
@njh287
DSMSports.Net

All of the insights we get by connecting from fans
about promotions, ticket pricing, and more are part of
social media ROI, along with the direct revenue
channels.
@njh287
DSMSports.Net

Each team, each market is different in how they
approach social media. One can say, do we measure
all the marketing assets individually? It's not black
and white.
@njh287
DSMSports.Net

The @Cafe is a spot where you can see your tweets,
your pictures, what's going on around the ballpark,
and all the chatter outside. Selling the idea to
management wasn't difficult. This was a trend
continuing to grow and they wanted to be in front of it.
@njh287
DSMSports.Net

“The number one goal of the Cafe was to enhance the
fan experience at the ballpark. A lot of it is observing
and talking to fans. We take pride that every night
AT&T is sold-out and our fans are so passionate and
bring excitement all around the park. We're capturing
all of that in the Cafe.”
@njh287
DSMSports.Net

On goal for the future:
We receive a huge number of check-ins and we want
to continue to grow that. More MLB At-Bat App
customizations at our ballpark. We also plan to look
more at Facebook, Vine, and Instagram video and
exploring more opportunities with more sponsors and
vendors. You have to focus on a few things and
optimize.
@njh287
DSMSports.Net

We're always thinking of new ways to utilize our social
media, whether a component of ROI or the latest
trend. It's about where are the fans, what do the fans
want, and how can we provide it?
@njh287
DSMSports.Net

Bryan's advice for those seeking a career in sports:
Learn how to understand data, use Photoshop,
understand the marketplace. Learn to create real
solutions for problems we have and issues in the
industry. We're looking for really bright, smart, clever,
skilled people.
@njh287
DSMSports.Net

Video has such potential in the sports space.
@njh287
DSMSports.Net

On some confusing him with Giants GM Brian Sabean:
“Fans didn't know the same guy doing the club's
social media was also making trades...”
@njh287
DSMSports.Net

Bryan's recommended Twitter follow: Internet writer
(Mashable, NY Times, others) Sam Laird,
FOLLOW HIM @samcmlaird
@njh287
DSMSports.Net

Thanks to Bryan for joining the Digital and Social
Media Sports Podcast!
FOLLOW BRYAN on Twitter @srabe
@njh287
DSMSports.Net

For more info on the podcast and to see additional
content, check out DSMSports.Net
Follow the host, Neil Horowitz, on Twitter @njh287
@njh287
DSMSports.Net

Digital and Social Media Sports Podcast, episode 1 with Bryan Srabian

Digital and Social Media Sports Podcast, episode 1 with Bryan Srabian

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Digital and Social Media Sports Podcast, episode 1 with Bryan Srabian