How did Modern Marketing Partners improve the image and brand identity of a leading provider of information to banks and dealerships? This is where Modern Marketing Partners, a Naperville Marketing Agency, Shines. We developed a new brand image and tagline for the company, improving the graphic imaging and theme. Learn more at http://www.modernmarketingpartners.com/blog/experian-case-study

1. CASE STUDY Experian
Challenge Solution
CHALLENGE One of the leading providers of
credit information services to banks, financial services,
and auto dealers, Experian sought to launch a new
product/service to the auto dealer vertical including
brand name, logo, graphic theme, and messaging.
SOLUTION Modern Marketing Partners benchmarked
competitors, and created alternative branding concepts,
including the tagline, Dealer Friendly, with the intention
of overcoming negative perceptions of the previous
auto dealer product/service offering. Testing confirmed
the preference for the tagline, and graphic identity.
Campaign elements included a brochure, dealer signage,
postcard, sales letter, rear-veiw mirror hanger, business
cards, and sales premium key chain.
modernmarketingpartners.com
Results: Experian launched AutoCheck nationally to the auto dealer vertical, realizing incremental sales penetration with
top networks and brands. Feedback from sales personnel was very positive.