Final paper for our lesson New Consumerism Trends

1. AUGMENTED REALITY
THE WHOLE STORY
Panteio University, February 2012

2. What is augmented reality,
anyway?
“Augmented reality (AR) is a live, direct or indirect,
view of a physical, real-world environment whose
elements are augmented by computer-
generated sensory input such as sound, video,
graphics or GPS data. It is related to a more
general concept called mediated reality, in which a
view of reality is modified (possibly even
diminished rather than augmented) by a
computer. As a result, the technology functions by
enhancing one’s current perception of reality. By
contrast, virtual reality replaces the real world with
a simulated one.”
Wikipedia

3. How we chose the issue?
http://www.youtube.com/watch?feature=player
_embedded&v=DRRu5dKRfTU
The Disney fairy tales and their magic in front of
our eyes

4. What’s going on with AR?
 http://www.youtube.com/watch?v=mVqSUtzCrl
0&feature=player_embedded
Travel: Discover the world and find your
destination

5. What’s going on with AR?
 http://www.youtube.com/watch?v=R6c1STmv
NJc&feature=player_embedded
Cinema: Scenes from our favorites movies
become real

6. What’s going on with AR?
 http://www.youtube.com/watch?v=D0ojxzS1fC
w&feature=player_embedded
Education: National Geographic in a different
way

7. What’s going on with AR?
 http://www.youtube.com/watch?feature=player
_embedded&v=qE29R12A69A
Marketing: New ways of promotion and
marketing

8. What’s going on with AR?
 http://www.youtube.com/watch?v=HqHQnAny
Y4k&feature=player_embedded
Social media: AR users socializing

9. What’s going on with AR?
http://www.youtube.com/watch?feature=player

_embedded&v=43uSXA9qUe8
Gaming: Games become more entertaining and
amusing

10. What’s going on with AR?
 http://eu.techcrunch.com/2012/01/10/aurasma-
launches-augmented-reality-3d-engine-at-ces/
Education: Interactive mean of education for all
the ages

11. http://www.wikitude.com/

12. http://www.layar.com/

13. https://twitter.com/#!/tm_augmentedrea

14. What we’ve got from AR…
 It’s about prosuming
 It’s fun
 It’s interesting
 It’s a trend
It’s an object for research

15. What we want to discover?
 The users’ point of view
 Their impressions
 Their experience
 New proposals
 Why they used AR

16. Our questionaire
 https://docs.google.com/spreadsheet/viewform
?formkey=dFoyQklLSFdsWkotRDFqY1JzUkV
MWmc6MQ