The document discusses the benefits of blogging for freelancers, including long-term ROI from posts that continue generating traffic over time. It addresses common excuses for not blogging, such as lack of time or expertise, and provides tips for writing different types of blog posts and establishing a content creation process. The document also recommends tools for blogging, writing, graphics, organization, and promotion.
10. OGLAŠAVANJE SADRŽAJNI MARKETING
Ne pruža vrijednost
sam po sebi
Pruža besplatnu vrijednost
Oglašavanje prekida korisnike u
aktivnostima
(interruption marketing)
Korisnici aktivno
traže sadržaj
(permission marketing)
Zahtijeva vrijeme i novac Zahtijeva vrijeme
Jednosmjerna komunikacija
Mogućnost dvosmjerne
komunikacije
14. “One of the biggest benefits of blogging is its long-term ROI. That’s because new blog posts
don’t disappear the day after you publish them. Thanks to the beauty of search engines (and
social networks), those new posts can get rediscovered days, weeks, months, even years after
they were originally published. Which means that over time, the more posts you publish, the
more opportunities you’re creating to rank well in search engines and drive ongoing, sustainable
traffic to your website.”
PAMELA VAUGHAN, HUBSPOT
“The effort you put in yesterday can turn into hundreds of thousands of views and leads in the
future.”
COREY ERIDON, HUBSPOT
41. ŠTO MISLI I OSJEĆA?
što mu/joj je važno,
brige, želje, nade...
ŠTO GOVORI I RADI?
kako se ponaša, što piše po
društvenim mrežama,
na što se žali...
ŠTO ČUJE?
od obitelji, prijatelja, kolega,
utjecajnih osoba...
ŠTO VIDI?
što ga/ju okružuje, što
se nudi na tržištu...
MAPA EMPATIJE
