Learn how to craft a brand identity system that captivates your clients, and brings beauty and harmony into your marketing.
Your own personality and presence is the most important sales and marketing asset you have. When you get face to face with people, your essence will radiate through your voice, body language and personal style, and connect you with those clients you’re aimed to serve. But how do we translate our unique personality into words and pictures? How do we give our audience and clients a glimpse into who we are as people and as professionals through our website, social media, newsletter, free resources..?
This is where the work of human-centered branding comes in. Together, we’ll examine the elements that make up a unique brand, and explore how you can identify your own, so that you can create a brand that’s easy to maintain and that grows with you.
2. Brand
A collection of impressions the audience has about an
organization, a product or a person.
3. Brand strategy
1. Conscious approach to creating and maintaining your
brand.
2. The document outlining key aspects of your brand.
4. Visual brand identity
Consists of all the graphic assets that are used in a
specific way (logo variations, colors, fonts, patterns...)
All of these are documented in the brand style guide.
5. Branding
1. The process of creating and managing a brand.
2. A synonym for brand strategy and/or brand identity.
8. Why consistency matters
• Consistency improves your clients’ memory
• What is familiar is perceived as more beautiful
• Systems create ease & save time
• Consistency is a sign of professionalism
• Predictability makes people feel safer
9.
10. Brand style guide
The document that contains all the elements and assets
of your visual brand identity.
12. Hire a designer if you...
• Have a working business model
• Know in general who your clients are
• Have the budget to invest in professional services
13. FIND OUT MORE ABOUT MY BOOK:
humancenteredbrand.com
CONTACT ME:
hi@neladunato.com
@nelchee
