This document discusses building social capital through social networking. It begins with defining social capital as the value of social relationships and networks. These networks provide benefits such as job opportunities and access to resources. The document then examines the importance of social capital for college and career transitions, communicating with family, and creating personal learning networks. It explores integrating technology through considering audience needs, objectives, strategies, and appropriate tools. Finally, it reviews several social networking tools - LinkedIn, Facebook, YouTube, Tumblr, and Twitter - and how to use them to build social capital.
2. Agenda
What is Social
Capital?
College and career
transition
Communicating with
family
Creating personal
learning networks
Integrating Technology
Social Networking
Tools
LinkedIn
Facebook
YouTube
Tumblr
Twitter
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3. Learning Objectives
By the end of this workshop you will be able to:
Define Social Capital as it pertains to your
students
Explain two ways to think about how to best
integrate technology into your teaching practice
Describe 5 social networking tools and what each
one is best suited for
Identify two social networking tools that would
best suit the needs and interests of the students
you work with
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6. What is Social Capital?
“The central premise of social capital is that social
networks have value. Social capital refers to the
collective value of all "social networks" [who people
know] and the inclinations that arise from these
networks to do things for each other ["norms of
reciprocity"].”
The commonalities of most definitions of social capital
are that they focus on social relations that have
productive benefits
Social capital is about the value of social networks,
bonding similar people and bridging between diverse
people, with norms of reciprocity (Dekker and Uslaner
2001http://www.socialcapitalresearch.com/literature/definition.html
http://www.bettertogether.org/socialcapital.htm
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7. Why is Social Capital
Important?
Leverage relationships for personal and community
transformation
At least 60% - some report even higher statistics - of
all jobs are found by networking
Students of college educated parents have greater
access to the forms of cultural and social capital that
facilitate access to educational and economic
opportunities in our society. Recent research has
shown that first-generation students and their parents
often lack important “college knowledge” about the
process of preparing, applying, and paying for college
due to the lack of experience with postsecondary
education in their families
http://0-nces.ed.gov.opac.acc.msmc.edu/pubs2001/2001072_Essay.pdf
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9. Why is Social Capital
Important?
Stay in touch with family in other countries
Keep track of what children are doing on social
networks
Control one‟s online presence
Find people with similar interests
Meet people where they are
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10. Pew Internet and Family Life
Project
According to the Pew Internet and American
Life project, "As of May 2013, almost three
quarters (72%) of online U.S. adults use social
networking sites, up from 67% in late 2012"—
and up from just 8% in February 2005
http://pewinternet.org/Reports/2013/social-networking-sites.aspx
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18. POST Method
O is objectives.
Pick one. Decide
on your objective
before you
decide on a
technology. Then
figure out how
you will measure
it. 18
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19. Instructional “Objectives”
Presenting Information
Enhancing communication between student
and teacher
Enhancing communication between students
in collaborative or cooperative learning
groups
Supporting student creation and/or student
use of technology for learning
Using productivity tools for classroom
management
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20. POST Method
S is Strategy.
Figure out what will
be different after
you're done.
Imagine you
succeed. How will
things be different
afterwards?
Imagine the
endpoint and you'll
know where to
begin.
http://www.voorhees.k12.nj.us/Page/4578
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22. POST Method
T is Technology. A
community. A wiki.
A blog or a
hundred blogs.
Once you know
your people,
objectives, and
strategy, then you
can decide with
confidence.
The POST Method: A systematic approach to social strategy by Josh Bernoff
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32. Youth Build Members use video to
demonstrate employment skills
VIDEO RESUMES
33. •Members will compile a list of their
employment and transferable skills
•Members will choose three skills to
be demonstrated on video for
potential employment
•Members will write a short script to
present their skills and abilities on
camera
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34. Construction and Maintenance
Skills
Youth Build students are actively involved in
construction, restoration and maintenance of
homes and buildings throughout Ulster county.
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35. Individual Career Skills
Some Youth Build members already possess
skills learned from previous jobs or volunteer
work
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36. Leadership Skills
Youth Build members are required to attend
leadership trainings and to actively participate
in volunteer work
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37. Video Record Youth Build
Members
Members will introduce themselves and their
career interests
Members will demonstrate three skills on
camera to be viewed by potential employers
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39. Tumblr
Traditionally Tumblr is used for „Tumblogging‟,
posting short blog posts in the form of images
and videos and accompanied by snippets of
texts
http://www.webdesignerdepot.com/2012/10/20
-stunning-tumblr-portfolio-themes/
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49. Finding People to Follow
Most websites have a Twitter follow button
Search hashtags and words #AdultEd
When you find one person to follow, see
who they follow
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50. Search Twitter
Search on http://Twitter.com for people,
keywords or hashtags
Search on http://Search.Twitter.com for
keywords or hashtags even if you don‟t have a
Twitter account
Track hashtags and tweet from
http://tweetchat.com/
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51. 51
Helping People to Find and Follow
You
Use recognized hashtags (like the conference
hashtag)
Tweet useful content (links are good)
Follow people (some follow back)
Retweet people (they might follow you)
Include your Twitter handle on your business
card and your email signature