Tudor deck 10-30-15

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Tudor Ice Company

Tudor Ice Pitch Deck

Petites entreprises & entrepreunariat

1st to Ship Natural Ice
Known as “The Ice King”
America’s First Millionaire
Frederic Tudor
TM
Strictly Private & Confidential

Problems with Ice
Strictly Private & Confidential
TM

freezing water does not
kill bacteria
Strictly Private & Confidential
TM

Cube size & shape makes
ice melt a problem
Strictly Private & Confidential
TM

…melted ice
changes drink taste
TM
Strictly Private & Confidential

Transportation is
a problem
Strictly Private & Confidential
TM

Become the Market
Leader in Premium Ice
Strictly Private & Confidential
TM

Introducing….
Strictly Private & Confidential
Filled at Plant
Transported Ambient
Disposable Container
TM

Strictly Private & Confidential
Pure
Made using Tasteless Water
Efficient
Maintains Drink Integrity
Clean
No Risk of Contamination
Benefits
TM

Strictly Private & Confidential
Pricing
Bulk = 24 / Case
Restaurants Pay $18.00
Retail = 6-Pack
Consumers Pay $5.99
50%+ Margins
TM

Strictly Private & Confidential
400+ Account Surveys
Limited Launch Q2’15
50k Committed w/ LOIs
Boston
Los Angeles
Chicago
Traction
Miami
New York
Vegas
TM

Strictly Private & Confidential
Developing markets
need a solution
Mexico
China
India
Brazil TM

Garnishments are
a problem
Lemon/Lime
Orange
Vanilla
Coffee/Tea
TM
Strictly Private & Confidential

5 Veteran Board of Directors
6 Retired Pepsi Board of Advisors
Thesis Ventures Portfolio Company
Support
Strictly Private & Confidential
TM

Barriers to Entry
First Mover Advantage | Patents
Reddy Ice & Arctic Glacier TM
Strictly Private & Confidential

Production & Distribution
Strictly Private & Confidential
TM

Strictly Private & Confidential
On Premise Focus
Guerilla Tactics
Partnerships
Major Events
Marketing
TM

Strictly Private & Confidential
Funding
Seed: $1.2m
Completed
Bridge to Series A: $500k
Series A: $2m
Planned for Q3 2016
TM

Projections
Strictly Private & Confidential
TM
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
1 2 3 4 5
Revenue $2,108,570 $9,946,090 $24,581,745 $52,618,100 $114,694,676
Tudor Ice Annual Sales Projections

Strictly Private & Confidential
Nestor Villalobos
786.423.3752
nestor@tudorice.com
TM
TM
Strictly Private & Confidential

Appendix
Strictly Private & Confidential
TM

Finalist
Best Pitch
2nd Place
Finalist
Strictly Private & Confidential
TM

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1. Strictly Private & Confidential TM

2. 1st to Ship Natural Ice Known as “The Ice King” America’s First Millionaire Frederic Tudor TM Strictly Private & Confidential

3. Problems with Ice Strictly Private & Confidential TM

4. freezing water does not kill bacteria Strictly Private & Confidential TM

5. Cube size & shape makes ice melt a problem Strictly Private & Confidential TM

6. …melted ice changes drink taste TM Strictly Private & Confidential

7. Transportation is a problem Strictly Private & Confidential TM

8. Become the Market Leader in Premium Ice Strictly Private & Confidential TM

9. Introducing…. Strictly Private & Confidential Filled at Plant Transported Ambient Disposable Container TM

10. Strictly Private & Confidential Pure Made using Tasteless Water Efficient Maintains Drink Integrity Clean No Risk of Contamination Benefits TM

11. Strictly Private & Confidential Pricing Bulk = 24 / Case Restaurants Pay $18.00 Retail = 6-Pack Consumers Pay $5.99 50%+ Margins TM

12. Strictly Private & Confidential 400+ Account Surveys Limited Launch Q2’15 50k Committed w/ LOIs Boston Los Angeles Chicago Traction Miami New York Vegas TM

13. Strictly Private & Confidential Developing markets need a solution Mexico China India Brazil TM

14. Garnishments are a problem Lemon/Lime Orange Vanilla Coffee/Tea TM Strictly Private & Confidential

15. Nestor Villalobos CEO Bentley MBA|BS Dell & Systemax Veteran 400+ Product Launches Ben Potts Brand Ambassador UM MBA|Tulane BA Top 10 Mixologist Miami Management Nick Boyce Marketing Director FIU MBA|Penn State BS Bacardi Sr. Brand Mgr TM Strictly Private & Confidential

16. 5 Veteran Board of Directors 6 Retired Pepsi Board of Advisors Thesis Ventures Portfolio Company Support Strictly Private & Confidential TM

17. Barriers to Entry First Mover Advantage | Patents Reddy Ice & Arctic Glacier TM Strictly Private & Confidential

18. Production & Distribution Strictly Private & Confidential TM

19. Strictly Private & Confidential On Premise Focus Guerilla Tactics Partnerships Major Events Marketing TM

20. Strictly Private & Confidential Funding Seed: $1.2m Completed Bridge to Series A: $500k Series A: $2m Planned for Q3 2016 TM

21. Projections Strictly Private & Confidential TM $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 1 2 3 4 5 Revenue $2,108,570 $9,946,090 $24,581,745 $52,618,100 $114,694,676 Tudor Ice Annual Sales Projections

22. Strictly Private & Confidential Nestor Villalobos 786.423.3752 nestor@tudorice.com TM TM Strictly Private & Confidential

23. Appendix Strictly Private & Confidential TM

24. Finalist Best Pitch 2nd Place Finalist Strictly Private & Confidential TM

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