Non-disruptive Operations, Efficiency and Seamless scale are all topics of discussion by organisations facing challenging growth in the volumes of data stored. In this session Julian Wheeler, NetApp Channel SE Manager, investigates new storage infrastructures that enable you to manage growth, scale and efficiency while improving the service to the business.

1. Julian Wheeler
SE Manager
UK&I Partner Sales
Revolutionizing
Storage for your
future business
requirements
NetApp Confidential - Internal Use Only

2.  Economic Challenges and a view of
the Future…
 Agile Data Infrastructure:
The Essential Features
 The Value of an Agile
Data Infrastructure:
– Efficiency
– Automation
– Non-disruptive Operations
 Mastering IT Economics
NetApp Confidential - Internal and Partner Use Only 2

3. Economic Challenges
and a view of the
Future
NetApp Confidential - Internal Use Only

4. 3. Operational disruptions
2. System performance and scalability
Kilobyte
Megabyte
Gigabyte
Terabyte
Petabyte
Zettabyte
Yottabyte
Exabyte
*Gartner
2015
800% Growth*
Economic Challenge Faced by IT
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1. Data growth
Systems
of Record
Collaborative
Networks
Social
Business
Audio and Video
Personal Devices
Laptops
Tablet PCs
Smart
Phones

5.  Enterprises will
purchase 25X more
storage
 Big investments in
Archiving, Storage
consolidation, Data
reduction techniques
NetApp
SATA / SAS
Flash
Growth
10
Gigabit
Ethernet
Server
Virtualization
Blades
Application
Consolidation
Rationalization
People & DC
Investment
Growth
Responsibility
and
Accountability
5 year
predictions*
Shifts in Technology, Investment and
Accountability
Storage Related:
 All 15,000 rpm HDDs
and FC interface
HDDs will be gone
 10 Gig Ethernet
will become the
main core network
for storage
 Convergence to 10
Gig Ethernet inside
Blade Server carrying
Storage & Server Data
Network Related:
 Conversion to 10 Gig
Ethernet will be slower
in very large DCs
(depends on vendor
opportunity and 10 Gig
prices)
 58 Million VMs will be
installed by 2012 – 5x
Growth driving
subsequent Blade Server
spend
Server Related:Application Related:
 Increase efficiency and
agility through
consolidation and
rationalization
 50% of organizations
will increase DC
capacity and 30% will
plan new DC’s
People & DC Related:
CIO
CIO Related:
 CIO salaries will be
pegged to IT generated
revenue
 By 2014, efficient,
cost-effective data
management will be
one of the top three
measures of business
health
*Gartner
1 3 5
2 4 6
1 3 5
2 4 6
1 3 5
2 4 6
1 3 5
2 4 6
1 3 5
2 4 6
1 3 5
2 4 6

6. And Consumers Have Options
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7. So Infrastructures Are Evolving
Network
Server
Storage
Available
Resources
OrchestrationandAutomation
ServiceCatalogue
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8. 8
Agile Data
Infrastructure
The Essential Features
NetApp Confidential - Internal Use Only

9. NetApp Agile Data Infrastructure
9
Virtual Storage Tiering
Service Automation
and Analytics
Storage Efficiency
Integrated Data Protection
Nondisruptive
Operations
Embedded Data Security
Secure Multi-Tenancy
Unified Architecture
Seamless
Scaling
NetApp Confidential - Internal Use Only

10. 10
The Value of
an Agile Data
Infrastructure
Efficiency
NetApp Confidential - Internal Use Only

11. IT Budget
Data Volumes
Storage
Single Copies
Backup
Compliance
RAID 1
R&D
Duplicated Data
DR
Growth
Time
NetApp
Virtualization
Technologies and
Thin Provisioning
NetApp
Snapshot™
Technologies,
Deduplication,
Compression
It’s All About the Compound Value
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Storage Efficiency

12. According to Gartner Inc.
IT Budget is distributed
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Run 63% Grow 21% Transform 16%
Efficiency

13. 13
The Value of
an Agile Data
Infrastructure
Automation
NetApp Confidential - Internal Use Only

14. Building Applications in Your
Highly Efficient Private Cloud
Network
Server
Agile Data Infrastructure
Available
Resources
Private Cloud
OrchestrationandAutomation
ServiceCatalogue
14
I need a MS server
with 2TB storage
I need an Oracle®
server with 5TB
I need a copy of
SAP®
for testing
I need a
SharePoint®
environment
NetApp Confidential - Internal Use Only
Service Automation
and Analytics

15. With Security for Applications
in the Public Cloud
Network
Server
Public Cloud
Agile Data Infrastructure
Available
Resources
OrchestrationandAutomation
ServiceCatalogue
15
Customer A
Customer B
Customer C
We need a secure file
sharing environment
We need an e-mail
environment
We need a test and
dev environment
It’s not big enough,
we need more
resources
NetApp Confidential - Internal Use Only
Service Automation
and Analytics

16. 16
The Value of
an Agile Data
Infrastructure
Nondisruptive
Operations
NetApp Confidential - Internal Use Only

17. NetApp Confidential – Limited Use 17
Unix NFS Administration
NFS
NIS Server Oracle /home/dir
Windows CIFS Administration
CIFS
Microsoft Active
Directory
Windows
Clients
Exchange Server SQL Server
ISCSI
FC
Switch
Tier 1
/vol/exchlun
Synch
Replication
/vol/oracldata
/vol/eng/users
Tier 2Tier 3
/vol/oraclmirror
Asynch
Replication
Backup and Administration
Ethernet
Switch
/vol/sqllun
/vol/sqllun
LUN Administration
FCoE FCP
/vol/exch/backup
/vol/orcl/backup
/vol/user/backup
Agile Data Infrastructure
Traditional Storage Infrastructure
Shared Storage Tiers
Workloads & Users
Big Data
Content Servers
Virtualized ServersNon-virtualized
Servers
A B C D E
Policy-Based Data Management
B C D EA
Unified Data Network
FCP FCoE iSCSI
CIFS/SMB NFS/pNFS

18. 18NetApp Confidential – Limited Use
Agile Data Infrastructure
Workloads & Users
Big Data
Content Servers
Virtualized ServersNon-virtualized
Servers
A B C D E
Policy-Based Data Management
Replication Copy Creation
- Workload A
Unexpected Growth
in Workload B
Backup Copy Creation
- Workload C
Performance Issue
- Workload D
Unexpected Growth
-Workload E
System Upgrade NeededPerformance Issue
Resolved
Capacity Expansion NeededGrowth Issue ResolvedAll Actions Occur Without
Disruption to Users
A1
C1
B C D EA
Unified Data Network
FCP FCoE iSCSI
CIFS/SMB NFS/pNFS

19. 19
Mastering IT
Economics
NetApp Confidential - Internal Use Only

20. Measuring the IT Cost-Value Equation
Save over 50% on
operational expenditure
Automation
Bring applications
and products to
market quicker
Efficiency + Automation + NDO =
Accurate Measurement
of Storage Value
NDO
No disruptions for
upgrades or
replacements,
scale as required
NetApp Confidential - Internal Use Only 20
>80%
40%
Efficiency

21. The Secrets to Infrastructure Value
21
Data ONTAP®
The world’s most efficient
storage operating system
The world’s most flexible
storage architecture
Unified Architecture
NetApp Confidential – Limited Use
AgilityEfficiency

22. According to Gartner Inc.
IT Budget is distributed
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Run 63% Grow 21% Transform 16%
Efficiency Agility

23. Suncorp: IT Transformation
Leads to Business Success
Increased Efficiency
 Consolidate 7 data centers to 2
 Cut time to provision from 2 hours to 2 minutes
 Improve storage utilization by 40%
 Reclaim 400TB of unused storage
Business Impact
 Free 30% of budget to invest in innovation
 Respond faster to business opportunities
 Launch mobile banking application in weeks with
zero incremental dollars
 Develop and roll out ATM finder in three weeks
“Now, IT is not just a piece of the business, it is very integral to
the business success.” – Jeff Smith, Suncorp Business Services CEO
NetApp Confidential - Internal Use Only 23

24. Two questions for you…
How much value did IT
deliver to your organisation
in the last year…?
How much would you like it
to next year…?
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