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NetApp Flash Survey
EMEA Findings
NetApp and Opinion Matters
July 2016
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---1
NetApp’s EMEA Flash survey of 3000 IT decision makers in Germany,
France and the UK gauges the level of knowledge and awareness of
Flash in key markets.
This presentation summarises the factors preventing businesses from
adopting Flash according to this study.
Introduction
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---2
Key findings from the NetApp survey included the following:
• There is a lack of need for Flash as a business solution
• Cost is a barrier to Flash adoption
• Lack of awareness is an issue among financial decision makers
What factors would prevent your
business from investing in Flash
storage?
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---3
Question: What factors would prevent your business from
investing in Flash storage?
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---4
Source: NetApp/ Opinion Matters
9 out of 10 senior IT decision makers believe there is a business need for Flash.
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---5
Question: What factors would prevent your business from
investing in Flash storage?
Source: NetApp/ Opinion Matters
40 percent of IT decision makers believe Flash is too expensive, even
when real-world applications show favourable results in terms of cost.
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---6
Question: What factors would prevent your business from
investing in Flash storage?
Source: NetApp/ Opinion Matters
Almost one in five respondents said financial decision makers lack
the awareness of Flash to make an informed buying decision.
Download our Flash white paper
Read about NetApp’s Flash solutions
Follow us on Twitter
Like us on Facebook
Learn more about NetApp’s
leadership in Flash technology
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---7
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---8
Thank you
NetApp’s Flash Survey was conducted in partnership with
independent research experts Opinion Matters.

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NetApp EMEA Flash Survey Results

  • 1. NetApp Flash Survey EMEA Findings NetApp and Opinion Matters July 2016 © 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---1
  • 2. NetApp’s EMEA Flash survey of 3000 IT decision makers in Germany, France and the UK gauges the level of knowledge and awareness of Flash in key markets. This presentation summarises the factors preventing businesses from adopting Flash according to this study. Introduction © 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---2
  • 3. Key findings from the NetApp survey included the following: • There is a lack of need for Flash as a business solution • Cost is a barrier to Flash adoption • Lack of awareness is an issue among financial decision makers What factors would prevent your business from investing in Flash storage? © 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---3
  • 4. Question: What factors would prevent your business from investing in Flash storage? © 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---4 Source: NetApp/ Opinion Matters 9 out of 10 senior IT decision makers believe there is a business need for Flash.
  • 5. © 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---5 Question: What factors would prevent your business from investing in Flash storage? Source: NetApp/ Opinion Matters 40 percent of IT decision makers believe Flash is too expensive, even when real-world applications show favourable results in terms of cost.
  • 6. © 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---6 Question: What factors would prevent your business from investing in Flash storage? Source: NetApp/ Opinion Matters Almost one in five respondents said financial decision makers lack the awareness of Flash to make an informed buying decision.
  • 7. Download our Flash white paper Read about NetApp’s Flash solutions Follow us on Twitter Like us on Facebook Learn more about NetApp’s leadership in Flash technology © 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---7
  • 8. © 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---8 Thank you NetApp’s Flash Survey was conducted in partnership with independent research experts Opinion Matters.