Video Strategies for Nonprofits

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NetSquared Atlanta

Technologie

March Net Tuesday
Video Strategies for Social Change Makers

Speaker : Erica Stanley, Organizer

With additional discussion from
Ina Stanley of Virtual Sidekick

March 24, 2009

Agenda
Meet and Greet/ Refreshments
About NetSquared
NetSquared Atlanta News
NetSquared.org News
Topic Discussion
Q&A Session

About NetSquared

Goal: To help hundreds of thousands of
non-proﬁt organizations successfully
utilize the community empowering
capabilities of the Internet to increase
their impact and achieve social change.

NetSquared Atlanta
News
New Organizer ( me :-D )
Venue / Time Change
Our Community Site and Other Social
Media Outlets
Challenges and Workshops

Our New Community
Website
http://net2atlanta.ning.com
Powered by Ning
Resource for our Meetups
Blogs, Forums, Videos, and Photos to
keep the discussion going in bet ween
Meetups

Other Social Outlets
NetSquared.org
Meetup.com
Twitter
LinkedIn
Facebook Page

NetSquared.org News

Conferences
Current Challenges
Mobile Technology Webinar
Net2 ThinkTank

Conferences
N2Y4 NetSquared Conference
Tuesday, May 26 – Wednesday, May
27, 2009 (just after Memorial Day)
http://www.netsquared.org/
conference/n2y4
2009 Nonproﬁt Technology Conference
Sunday, April 26 - TuesdayApril 28,
2009
http://www.nten.org/ntc

NY24 Mobile Challenge
An opportunity to develop and
collaborate on Projects using mobile
technology for social change, and
compete for cash prizes.
Submission Deadline: April 3, 2009
3:00pm PDT
http://www.netsquared.org/n2y4

Change the Web
Challenge
Sponsored by Social Actions
Building innovative tools to help people
ﬁnd and share opportunities to take
action on the Web
Submission Deadline: April 3, 2009
3:00pm PDT
http://www.netsquared.org/

Mobile Technology
Webinar
Hosted by NetSquared’s parent company
TechSoup
Mobile Technology for Advocacy and
Activism
Thursday, March 26, 2009
See Details here

Net2 ThinkTank
Monthly Brainstorming session
Netsquared posts a topic or question to
the NetSquared community
Participants submit responses throughout
the month
Responses are collected on NetSquared.org
the last week of the month
ThinkTank Topic for March
April’s Topic announced April 2

Main Discussion: Video
Strategies for Nonproﬁts
Telling your story effectively
Tools
Distribution
Advertising and Afﬁliate Programs
Additional Resources

Why Video?

A way to break out and be seen
Video is an expectation for most 30-
and-under nonproﬁt audiences
A compelling way to document your
work for potential donors

How Nonproﬁts Can Use
Video Effectively
Tell your story in a compelling way
Keep your Audience in mind
Humor is a huge plus
Don’t forget the Call-to-Action
Build a video library
consistency in branding and message

Tools
Required:
A digital camera and computer
Yep, that’s it
Also Helpful:
Video Editing Soft ware
Adobe Premiere Elements
Sony Vegas Movie Studio
Basic video editing soft ware often comes
pre-installed on many newer computers

Advertising and
Afﬁliate Programs
YouTube Nonproﬁt Program
DoGooder TV’s Nonproﬁt Video Awards
Blip.TV Advertising Program
Flip’s Camera GiveAway Program

Additional Resources

Virtual-Sidekick video marketing for
nonproﬁts
See3 Communications Online Video Guide
See3 Blog
Nonproﬁt Video Production Tips

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Video Strategies for Nonprofits

1. March Net Tuesday Video Strategies for Social Change Makers Speaker : Erica Stanley, Organizer With additional discussion from Ina Stanley of Virtual Sidekick March 24, 2009

2. Agenda Meet and Greet/ Refreshments About NetSquared NetSquared Atlanta News NetSquared.org News Topic Discussion Q&A Session

3. About NetSquared Goal: To help hundreds of thousands of non-proﬁt organizations successfully utilize the community empowering capabilities of the Internet to increase their impact and achieve social change.

4. NetSquared Atlanta News New Organizer ( me :-D ) Venue / Time Change Our Community Site and Other Social Media Outlets Challenges and Workshops

5. Our New Community Website http://net2atlanta.ning.com Powered by Ning Resource for our Meetups Blogs, Forums, Videos, and Photos to keep the discussion going in bet ween Meetups

6. Other Social Outlets NetSquared.org Meetup.com Twitter LinkedIn Facebook Page

7. NetSquared.org News Conferences Current Challenges Mobile Technology Webinar Net2 ThinkTank

8. Conferences N2Y4 NetSquared Conference Tuesday, May 26 – Wednesday, May 27, 2009 (just after Memorial Day) http://www.netsquared.org/ conference/n2y4 2009 Nonproﬁt Technology Conference Sunday, April 26 - TuesdayApril 28, 2009 http://www.nten.org/ntc

9. Current Challenges

10. NY24 Mobile Challenge An opportunity to develop and collaborate on Projects using mobile technology for social change, and compete for cash prizes. Submission Deadline: April 3, 2009 3:00pm PDT http://www.netsquared.org/n2y4

11. Change the Web Challenge Sponsored by Social Actions Building innovative tools to help people ﬁnd and share opportunities to take action on the Web Submission Deadline: April 3, 2009 3:00pm PDT http://www.netsquared.org/

12. Mobile Technology Webinar Hosted by NetSquared’s parent company TechSoup Mobile Technology for Advocacy and Activism Thursday, March 26, 2009 See Details here

13. Net2 ThinkTank Monthly Brainstorming session Netsquared posts a topic or question to the NetSquared community Participants submit responses throughout the month Responses are collected on NetSquared.org the last week of the month ThinkTank Topic for March April’s Topic announced April 2

14. Main Discussion: Video Strategies for Nonproﬁts Telling your story effectively Tools Distribution Advertising and Afﬁliate Programs Additional Resources

15. Why Video? A way to break out and be seen Video is an expectation for most 30- and-under nonproﬁt audiences A compelling way to document your work for potential donors

16. How Nonproﬁts Can Use Video Effectively Tell your story in a compelling way Keep your Audience in mind Humor is a huge plus Don’t forget the Call-to-Action Build a video library consistency in branding and message

17. Tools Required: A digital camera and computer Yep, that’s it Also Helpful: Video Editing Soft ware Adobe Premiere Elements Sony Vegas Movie Studio Basic video editing soft ware often comes pre-installed on many newer computers

18. Distribution

19. Advertising and Affiliate Programs YouTube Nonprofit Program DoGooder TV’s Nonprofit Video Awards Blip.TV Advertising Program Flip’s Camera GiveAway Program

20. Additional Resources Virtual-Sidekick video marketing for nonproﬁts See3 Communications Online Video Guide See3 Blog Nonproﬁt Video Production Tips

Video Strategies for Nonprofits

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