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In the (near) future, there will be two kind of companies:  The ones who are „mobile ready“ and the dead ones Joachim Hagger, Chief Technology Officer Netcetera
Mobile Technologien: Status Quo und Ausblick Marc Werlen Aberla - Mobile Marketing & Branding Seminar  Seminarhotel Bocken 2010-06-08
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Referenzen – Mobile Anwendungen
[object Object]
Let‘s Take a Look at the Gartner Hype Cycle Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity Time Visibility
Where Are Mobile Apps and Mobile Content on the Hype Cycle? Time Visibility Today
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Devices & Technology - Comparison of platforms
Trend Reading Devices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Shares I – Smartphone Sales Smartphone market grew 24% within one year Market leader is still Symbian Losers: Symbian (-5.5%), Windows and Linux (-3%) Winners: iPhone (+6.2%), Android (+3.5 %), RIM (+3.3%) Source: Gartner
Market Shares II – Mobile Internet Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Shares III – News Consumers To a great extent, people’s experience of news, especially on the internet, is becoming a  shared social experience  as people swap links in emails, post news stories on their social networking site feeds, highlight news stories in their Tweets, and haggle over the meaning of events in discussion threads.  For instance, more than 8 in 10 online news consumers get or share links in emails. Source: Gartner
Market Shares III – News Consumers Some 80% of American adults have cell phones today, and 37% of them  go online from their phones . The impact of this new mobile technology on news gathering is unmistakable.  One quarter (26%) of all Americans say they get some form of news via cell phone today –that amounts to 33% of cell phone owners.     Source: Gartner
So Apple and Google are Small Fish? ,[object Object],[object Object],[object Object]
Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10 % 1 Week 2 Week
Today‘s Hot Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intro – A Word from the Dinosaurs http:// www.youtube.com/v/fVMnmTFxAjA
Examples – Connecting Print and Online http://www.youtube.com/v/ LGwHQwgBzSI
Example – Interactive Magazines http://www.youtube.com/v/T0D4avXwMmM
Learnings for Mobile Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Crystal Ball Look into the Future of Mobile Devices and  Content Time Visibility In the future
Devices & Technology I / II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Devices & Technology II / II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Experimental ,[object Object],Gesture recognition and motion capture by camera (Project Natal by Microsoft) Retina display (Photo: Brother) Flexible displays (Photo: Plastic Logic)
Functionality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any Questions?
Kontakt ,[object Object],[object Object],[object Object],Netcetera, Zypressenstrasse 71, 8040 Zürich,  http:// netcetera.ch

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Mobile today-tomorrow-201006-aberla

  • 1. In the (near) future, there will be two kind of companies: The ones who are „mobile ready“ and the dead ones Joachim Hagger, Chief Technology Officer Netcetera
  • 2. Mobile Technologien: Status Quo und Ausblick Marc Werlen Aberla - Mobile Marketing & Branding Seminar Seminarhotel Bocken 2010-06-08
  • 3.
  • 4.
  • 5. Let‘s Take a Look at the Gartner Hype Cycle Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity Time Visibility
  • 6. Where Are Mobile Apps and Mobile Content on the Hype Cycle? Time Visibility Today
  • 7.
  • 8.
  • 9. Market Shares I – Smartphone Sales Smartphone market grew 24% within one year Market leader is still Symbian Losers: Symbian (-5.5%), Windows and Linux (-3%) Winners: iPhone (+6.2%), Android (+3.5 %), RIM (+3.3%) Source: Gartner
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  • 11. Market Shares III – News Consumers To a great extent, people’s experience of news, especially on the internet, is becoming a shared social experience as people swap links in emails, post news stories on their social networking site feeds, highlight news stories in their Tweets, and haggle over the meaning of events in discussion threads. For instance, more than 8 in 10 online news consumers get or share links in emails. Source: Gartner
  • 12. Market Shares III – News Consumers Some 80% of American adults have cell phones today, and 37% of them go online from their phones . The impact of this new mobile technology on news gathering is unmistakable. One quarter (26%) of all Americans say they get some form of news via cell phone today –that amounts to 33% of cell phone owners. Source: Gartner
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  • 17. Intro – A Word from the Dinosaurs http:// www.youtube.com/v/fVMnmTFxAjA
  • 18. Examples – Connecting Print and Online http://www.youtube.com/v/ LGwHQwgBzSI
  • 19. Example – Interactive Magazines http://www.youtube.com/v/T0D4avXwMmM
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  • 21. A Crystal Ball Look into the Future of Mobile Devices and Content Time Visibility In the future
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Notes de l'éditeur

  1. Wo sind wir heute? -> Publikum fragen
  2. Focus on last statement of Gartner