Over 80% increase in mobile conversion rate for an e-commerce site.

1. Over 80% increase in
mobile conversion rate
for an e-commerce site
[Magento Case Study]

2. Our Client
Pro Nutrition is one of the leading
manufacturers, for vitamins and bodybuilding
supplements, in Romania, with over 140
original products.

3. Our client has been manufacturing and distributing
vitamins and supplements for athletes since 1999,
and launched his own online store in 2011.
We have been working together since the beginning,
first creating 2 different versions of the web-store,
and then completing their marketing team.

4. What was our main objective?
In January 2015, our client
was doing well, and felt that
there is still more potential
in the market. He wanted us
to come up with a solution
for growth.

5. We started searching for missed
opportunities and new ideas and soon
noticed that the proportion of visitors
browsing from mobile devices has
increased to 48% of total visitors.
We analysed this traffic using Google
Analytics and noticed that most visitors
used mobile phones to gather information,
preferring to make purchases later, from
desktops or tablets.

6. From these analyses we
deduced that we can
significantly increase our
client’s sales if we manage to
convince more users to
complete their orders while
they’re still using their mobile
phones.

7. The Solution
We created a version of the website exclusively for mobile
phones.
increasing the website’s
loading speed on mobile
phones
eliminating any elements
which may distract the user
from the main action
highlighting the entire process
of acquisition
The dedicated mobile version
followed these principles:

8. And the winner is...
we’ve simplified the
buying process and
highlighted it for users
we’ve acquired
another powerful
distinctive factor from
the competition
we’ve become more
relevant in Google
searches performed on
mobile phones

9. 1 year after the launch of the mobile version of the
website, we registered the following growth:
81.50% increase in the conversion rate
259.25% increase in revenue
238.42% increase in number of orders placed
86.46% increase in website traffic

10. www.netlogiq.com
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