Презентация от лекцията на SEO конференция. Лектор: Иван Кутас – SEO Classifieds Specialist на Netpeak.

1. Ivan Kutas
Automation in SEO. Tools and tricks

2. Big project

3. Big project SEO
1. > 1 million pages.
2. Complicated structure.
3. Frequent reports.
4. Huge amount of data.
5. SEO team.

4. Automation in SEO

5. Automation in SEO

7. Data import from analytical systems

8. https://ga-dev-tools.appspot.com/query-explorer/
Google Analytics Query Explorer

9. Google Analytics add-on for Spreadsheets

10. Google Analytics Add-on

11. Reports scheduler

12. Scripts

13. R
Download and Install:
http://cran.gis-lab.info/
Rtools (for dev tools):
http://cran.r-project.org/bin/windows/Rtools/
Rstudio - IDE:
http://www.rstudio.com/
Script:
http://goo.gl/2v6uIP

14. Python
Download and Install
https://code.google.com/p/pythonxy/wiki/Downloads
Options
http://goo.gl/kajAXw

15. API query
API query example
return service.data().ga().get(
ids=table_id,
start_date='2014-01-01',
end_date='2014-01-31',
metrics='ga:sessions,ga:pageviewsPerSession',
dimensions='ga:landingPagePath,ga:keyword',
sort='-ga:sessions',
filters='ga:landingPagePath=~/some-category/',
start_index='1',
max_results='10000')

16. Automated reports
Google Analytics Add-on

17. Automated reports
+ QUERY function

18. Automated reports
= Dashboard

19. Automated reports
= Dashboard

20. Keywords collection

21. Keywords generation
http://py7.ru/tools/text/

22. Keywords generation

23. Google webmaster tools

24. Google webmaster tools
Download top pages and their keywords
http://www.lunametrics.com/blog/2014/04/30/gwt-top-pages-export-bookmarklet/
Bookmarklet
http://goo.gl/P2v62C

25. Google webmaster tools

26. Competitors keywords
+

27. Ahrefs

28. Prodvigator

29. Prodvigator

30. Ideas for content plan
http://sg.serpstat.com/

31. Ideas for content plan
http://prodvigator.bg/keywords/additional?query=покриви&question=1

32. Keywords clustering
Script on R
http://goo.gl/SwX4ae

33. Other automation tools for big projects SEO
On-page checker
Collect data
http://goo.gl/Enwkz
Check data and e-mail notification
http://goo.gl/Xvlgcn

34. Check parameters

35. E-mail notification

36. E-mail notification

37. Test
Spreadsheet with example
http://goo.gl/mqaK4E

38. Questions?
Ivan Kutas
i.kutas@netpeak.net
http://netpeak.me/kutasok/
Presentation
http://netpeak.ua/conference/

39. Thank you for your attention!
netpeak.net