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RemarkableRemarkable
Social Customer Service Techniques
During the Holidays
During the holidays, you'll find yourself presented
with numerous opportunities to provide amazing
customer care.
Inspired...
“The holidays provide businesses with a way to connect
with the audience on a more human level. Show how
people in your co...
SOCIAL TECHNIQUE:
Give customers an inside peek at the individuals that
comprise your amazing company.
MAKE THEM FEEL LIKE...
“The best Facebook strategies are based around relevance and
context. And, the holidays provide the perfect environment to...
SOCIAL TECHNIQUE:
Connect your software to the holidays
THINK OUTSIDE THE BOX:
Create a Vine series. Have employees come u...
“To increase engagement on your Facebook Page, ask
fans to post their favorite holiday photos from their
childhood or shar...
SOCIAL TECHNIQUE:
Make your Facebook wall a dedication to your customers
MAKE #TBT EVERYDAY:
Taking Amy’s advice, ask your...
“Ask yourself what your best customers—the people who
support you all year round—are doing this month…Forget
about what yo...
SOCIAL TECHNIQUE:
Ask what your customers are focused on & how you can
help ease stress
LAUNCH HELPING SERIES:
Use a Tweet...
“Going above and beyond during the holiday season helps a
business stand out in a time where everyone is competing for
sha...
SOCIAL TECHNIQUE:
Go above and beyond by creating real, immediate value
for customers
SCREAM IT FROM THE ROOFTOPS:
Develop...
“Research shows that consumers trust product
recommendations from friends 10X as much as marketing
messages that come dire...
SOCIAL TECHNIQUE:
Turn customers into brand ambassadors
TURN LUST INTO LOVE:
Customers become brand ambassadors when they
...
“Holiday countdowns are always popular and a great way to
boost engagement. It also encourages people to come back
again, ...
SOCIAL TECHNIQUE:
Create and promote a holiday or New Year countdown
GET CUSTOMES EXCITED WITH YOU:
One idea is to create ...
“Give customers the feeling that they have some input and
control over over the promotions and deals you offer them
during...
SOCIAL TECHNIQUE:
Give customers control by asking them what they want
most
BUILD A STRONG RELATIONSHIP:
Imagine building ...
THANK YOU &
HAPPY HOLIDAYS!
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Remarkable Social Customer Service Techniques During the Holidays

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During the holidays, you'll find yourself presented with numerous opportunities to provide amazing customer care; inspired by Inc, here are eight marketing experts' sage holiday marketing advice.

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Remarkable Social Customer Service Techniques During the Holidays

  1. 1. RemarkableRemarkable Social Customer Service Techniques During the Holidays
  2. 2. During the holidays, you'll find yourself presented with numerous opportunities to provide amazing customer care. Inspired by Inc.com, here are eight marketing experts' sage holiday marketing advice for utilizing social media to WOW customers (including techniques).
  3. 3. “The holidays provide businesses with a way to connect with the audience on a more human level. Show how people in your company celebrate or honor certain traditions, to give customers an idea of the people that make up your company.” - Ann Handley, Marketing Profs
  4. 4. SOCIAL TECHNIQUE: Give customers an inside peek at the individuals that comprise your amazing company. MAKE THEM FEEL LIKE A PART OF THE FAMILY: Create a board on Pinterest that tells a story of the holidays in your office. It’ll bring your employee community together and make customers feel happy to be doing business with you.
  5. 5. “The best Facebook strategies are based around relevance and context. And, the holidays provide the perfect environment to engage fans using both. Ask yourself—how does your brand tie into the holidays?” - Shama Hyder, Marketing Zen
  6. 6. SOCIAL TECHNIQUE: Connect your software to the holidays THINK OUTSIDE THE BOX: Create a Vine series. Have employees come up with scenarios that result in your software as the solution – but holiday themed, like Santa’s Little Helpers.
  7. 7. “To increase engagement on your Facebook Page, ask fans to post their favorite holiday photos from their childhood or share details about their favorite holiday traditions.” – Amy Porterfield, Facebook Marketing Author
  8. 8. SOCIAL TECHNIQUE: Make your Facebook wall a dedication to your customers MAKE #TBT EVERYDAY: Taking Amy’s advice, ask your customer’s to post pictures from their childhood or their current families of traditions during the holidays. Who doesn’t love a good throwback?!
  9. 9. “Ask yourself what your best customers—the people who support you all year round—are doing this month…Forget about what you think the holidays are about…Next ask how you can be useful.” - Jesse Stanchak, Microsoft UK
  10. 10. SOCIAL TECHNIQUE: Ask what your customers are focused on & how you can help ease stress LAUNCH HELPING SERIES: Use a Tweet chat to have a conversation with your customers about their biggest concerns and worries during the holidays. Then create a short webinar series leveraging YouTube.
  11. 11. “Going above and beyond during the holiday season helps a business stand out in a time where everyone is competing for share of voice. Businesses should aim to disrupt this time of year.” - Amy Jo Martin, Digital Royalty
  12. 12. SOCIAL TECHNIQUE: Go above and beyond by creating real, immediate value for customers SCREAM IT FROM THE ROOFTOPS: Develop and promote a content offer specific to the holidays and aimed as an educational and strategic tool for your customers. For example, a holiday-themed how to guide or toolkit
  13. 13. “Research shows that consumers trust product recommendations from friends 10X as much as marketing messages that come directly from those recommended brands.” – John Hayden, Inbound Zombie
  14. 14. SOCIAL TECHNIQUE: Turn customers into brand ambassadors TURN LUST INTO LOVE: Customers become brand ambassadors when they experience remarkable customer service. Use Custom Streams in HubSpot Social Inbox, as well as other custom monitoring tools, to consistently monitor certain phrases and brand name on Twitter. That way you’re able to respond quickly and efficiently to any issues or complaints.
  15. 15. “Holiday countdowns are always popular and a great way to boost engagement. It also encourages people to come back again, to encourage sharing of your initiative, and is often more memorable.” - Lilach Bullock, CommsAxis
  16. 16. SOCIAL TECHNIQUE: Create and promote a holiday or New Year countdown GET CUSTOMES EXCITED WITH YOU: One idea is to create an online advent calendar – in it can include prizes, offers, incentives, competitions and more. Be sure to keep incentives customer-focused, such as gaining points toward a training session. Utilize multiple social channels to promote!
  17. 17. “Give customers the feeling that they have some input and control over over the promotions and deals you offer them during the busiest selling season of the year. Ask your customers what they most want from you.” – Jim Belosic, ShortStack
  18. 18. SOCIAL TECHNIQUE: Give customers control by asking them what they want most BUILD A STRONG RELATIONSHIP: Imagine building a promotional offer, new feature or incentive program that was built by your customers for your customers. Create a Twitter card promoting a survey – with some value add – to get insights to use in 2015.
  19. 19. THANK YOU & HAPPY HOLIDAYS!

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