Top Marketing Reflections from INBOUND 2014

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This document summarizes key reflections from the INBOUND 2014 marketing conference. It discusses the importance of creating bold, visual content that tells stories and reflects your beliefs. It also emphasizes continually testing content, optimizing for mobile, building conversion paths for buyer personas, and creating remarkable content that helps customers succeed. The document stresses analyzing data to develop strategy and learning quickly through experimentation and measurement.

Marketing

#INBOUND14
Be bold.
Not boring. Your content
should reflect what you
believe in.
Guy Kawasaki, The Art of the Perfect Post

#INBOUND14
Collecting data
isn’t enough.
You need to leverage
data to create analysis,
insight and strategy.
Data
Educated
Guess
Experiment
Measure
Next Steps

#INBOUND14
Be quick.
The speed of learning &
optimization helps you grow
your business.

Build a content map.
Create conversion paths
for each of your buyer
personas to optimize
conversions.
#INBOUND14

#INBOUND14
Be visual.
Every piece of your content
should tell a story through
visuals.

#INBOUND14
Marketers
should…
ALWAYS BE TESTING

#INBOUND14
6 million
searches are conducted each
day – by the end of 2014 half
of these will be on mobile.

#INBOUND14
Build a better
campaign.
A well built inbound
marketing campaign will
continue to work for you.

Becoming a better
writer means
becoming a better
marketer.
#INBOUND14

Pass the
reshare test.
Every piece of content
should be so good that your
followers will risk their
reputation to share it with
their audience.
#INBOUND14

Sweat the small stuff.
every page – even your thank you pages,
subscription pages, 404 pages, etc. – is
important.
Each can all be seen by a potential customer.
#INBOUND14

Mobile
Site speed
#INBOUND14
SEO in
2014…
Accessibility
Rankings
Design & UX
Keywords
Links
Crawls
Social
Content
Localization
Email
Press & PR
Web spam
Internationalization

#INBOUND14
Be remarkable.
Remarkable content is content that helps
your customer succeed.

#INBOUND14
THANK YOU!
And don’t forget to mark your calendars!
#INBOUND15 will be Sept 8 - 11

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Top Marketing Reflections from INBOUND 2014

1. Top Marketing Reflections #INBOUND14 from INBOUND 2014

2. #INBOUND14 Be bold. Not boring. Your content should reflect what you believe in. Guy Kawasaki, The Art of the Perfect Post

3. #INBOUND14 Collecting data isn’t enough. You need to leverage data to create analysis, insight and strategy. Data Educated Guess Experiment Measure Next Steps

4. #INBOUND14 Be quick. The speed of learning & optimization helps you grow your business.

5. Build a content map. Create conversion paths for each of your buyer personas to optimize conversions. #INBOUND14

6. #INBOUND14 Be visual. Every piece of your content should tell a story through visuals.

7. #INBOUND14 Marketers should… ALWAYS BE TESTING

8. #INBOUND14 6 million searches are conducted each day – by the end of 2014 half of these will be on mobile.

9. #INBOUND14 Build a better campaign. A well built inbound marketing campaign will continue to work for you.

10. Becoming a better writer means becoming a better marketer. #INBOUND14

11. Pass the reshare test. Every piece of content should be so good that your followers will risk their reputation to share it with their audience. #INBOUND14

12. Sweat the small stuff. every page – even your thank you pages, subscription pages, 404 pages, etc. – is important. Each can all be seen by a potential customer. #INBOUND14

13. Mobile Site speed #INBOUND14 SEO in 2014… Accessibility Rankings Design & UX Keywords Links Crawls Social Content Localization Email Press & PR Web spam Internationalization

14. #INBOUND14 Be remarkable. Remarkable content is content that helps your customer succeed.

15. #INBOUND14 THANK YOU! And don’t forget to mark your calendars! #INBOUND15 will be Sept 8 - 11

Top Marketing Reflections from INBOUND 2014

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