Every year, HubSpot holds a week-long event focused on inbound marketing and sales. During this event, founders Dharmesh Shah and Brian Halligan unveil new products and features to the marketing automation and CRM software. This year they debuted a suite of incredible features and add-ons. This deck runs through them all in some detail.

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Fall 2015 HUG:
INBOUND Announcements Recap
& Discussion
Matthew Buckley
Marketing Manager, New Breed
@mmbuckley

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KEY MARKETING
LAUNCHES

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53%
Of HubSpot customers
use paid advertising.

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Inbound Ads

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ADS ADD-ON
$100/month
The easiest way to create, measure, and
leverage ads for inbound marketing.
● Create ad campaigns in HubSpot:
Use LinkedIn and AdWords
campaigns that tie into your existing
marketing efforts.
● Measure conversions not clicks:
Connect the dots by combining paid
with HubSpot. You’ll know what
clicks convert into leads and
customers, for each ad.
Discussion point:
How do you measure the ROI of your
paid ads?

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Marketers: Create all these
campaigns, run them, then
once they’re out the door…
Celebrate!

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Marketers end up spending more
time reporting than they do
actually getting the campaigns
out the door.

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REPORTING ADD-ON
$200/month
A centralized place to create multiple
dashboards with custom reports for all
your reporting needs.
Discussion point:
What metrics does your team need to
report on regularly?

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HubSpot’s biggest value
prop is “all-in-one”

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Your customer experiences
are not confined to just
marketing and sales
online meetings
invoicingeSignatures
events
Business
Intelligence
presentations
customer service
retargeting

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HUBSPOT CONNECT
A series of new integrations that bring data
into one integrated platform, HubSpot.
Discussion point:
What integrations do you currently
use with HubSpot?

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EASY INITIATIVE - EDITORS
ALL CUSTOMERS
A newly designed editing experience that
includes the option to create content with
an inline editor.

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EASY INITIATIVE - DASHBOARDS
ALL CUSTOMERS
Newly designed dashboards for landing
pages and website that allow you to
manage and analyze your pages.

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EASY INITIATIVE – PAGE DETAILS
ALL CUSTOMERS
Easily view how your individual landing, or
website pages are performing in one
screen and how each is contributing to
your overall marketing objectives.

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EASY INITIATIVE - LISTS
ALL CUSTOMERS
A newly designed interface designed to
facilitate the process of building lists and
allows marketers to explore their data
faster.

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EASY INITIATIVE – CONTACT RECORD
ALL CUSTOMERS
The Contact Record in the Marketing
Platform and CRM has been merged to
provide a standard experience across both
platforms.

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EASY INITIATIVE - WORKFLOWS
PROFESSIONAL AND ENTERPRISE
You can now create your starting
conditions, goals, and branching logic for
your workflows without leaving the app.

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SMART CONTENT INSIGHTS
PROFESSIONAL AND ENTERPRISE CUSTOMERS
A tool within the editors that provides
insights about your contacts database to
help you figure out where to add smart
content.

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79%
Of B2B marketers HAVE NOT
established even traditional
lead scoring.
Even though companies who
excel at lead nurturing
generate
50%
More sales-ready leads at a
33%
lower cost

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PREDICTIVE LEAD SCORING
ENTERPRISE ONLY
A grade or score calculated based on
historical data that shows how likely a
contact is to close into a customer.
Discussion point:
How do your sales and marketing
teams use lead scoring to prioritize
their time and resources?

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Leadin
Free
A HubSpot solution for small businesses
using WordPress
● Find out who's on your site and what they're
doing: Leadin gives you the details you need to
make your next move.
● More context for your conversations:
Automatically finds publicly available information
about each of your contacts. Details such as
location, work history, and company info can give
you more context when you reach out.
● Convert more visitors to contacts: Use the
optional popup form to prevent people from
slipping through the cracks.
● Keep your email tool up-to-date: Pushe contact
to an email list of your choice without replacing
any forms.

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KEY SALES
LAUNCHES

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PROSPECTS EMAILS
ALL CUSTOMERS
The redesigned Prospects email shows
companies who match your criteria,
connections you have at those companies,
and recent news stories about those
companies.
Discussion point:
How can this email help your sales
team prioritize who to reach out to?

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SIDEKICK CONNECTIONS
SIDEKICK FOR BUSINESS CUSTOMERS
Sidekick now surfaces connections
between your network and the companies
you are selling to that you never previously
knew existed.
Discussion point:
How do you currently get introduced
to a mutual connection?

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SEQUENCES
SIDEKICK FOR BUSINESS CUSTOMERS
Enroll a prospect to receive a sequence of
templated emails right from inside Gmail
or HubSpot CRM.
Discussion point:
What is your typical follow-up
strategy for your prospects?

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SIDEKICK FOR BUSINESS + SALESFORCE
SIDEKICK FOR BUSINESS CUSTOMERS
Sidekick for Business users will now have
full access to the Sidekick sidebar right
inside Salesforce. This includes all of the
current sidebar functionality, including the
ability to make calls right from the sidebar.

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@MENTIONS
ALL CUSTOMERS
@mentions in HubSpot CRM allow you to
mention a co-worker from any note space
in the CRM. Your colleague will receive an
email notifying them of the mention.
Discussion point:
What tools does your team use to
collaborate on deals or tasks?

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GMAIL INTEGRATION
ALL CUSTOMERS
Gmail integration will allow HubSpot CRM
users to pull their full history of
interactions - including messages both
sent and received - into HubSpot CRM
automatically.

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MULTIPLE DEAL PIPELINES
ALL CUSTOMERS
Multiple deal pipelines will make it
possible for teams to set up separate
pipelines for different divisions, teams, or
products inside HubSpot CRM.

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KEY TAKEAWAYS

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Marketing reporting and
attribution is more
important than ever
before

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Marketers are looking
for new ways to help
their audience find their
content

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Technology is trickling
down to the small
business

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The sales department is
being disrupted by new
technologies

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Online at:
vt.hubspotusergroups.com
Suggestions for our next meet up!
http://vt.hubspotusergroups.com/2016-hugvt-ideas
LinkedIn Group:
Vermont B2B Inbound Marketing - HubSpot User GroupPrivate Group

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Thank You!