Presentation by Citi at the New Cities Foundation Members' Event in New York, October 26, 2012.

1. Partnering on
Urban Transformation
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www.citiforcities.com
www.twitter.com/CitiforCities

2. “For 200 Years Citi’s
central mission has been to enable
economic progress and to support
our clients in cities.”

3. Understanding Cities
“Our economists have
been studying the critical
problems of urban
communities, searching
for explanations of how
they developed, and for
practical ways to solve
them,”
- William Spencer, President,
First National City Bank,
1972
“Profile of a City: New York”
First National City Bank (New York, N.Y.),
McGraw Hill, Jan 1, 1972

4. Cities are Fundamental Aggregation Points of the Global Economy
Economic strength | Physical capital | Financial Maturity | Institutional effectiveness | Social and cultural character
Human capital | Environment and natural hazards | Global appeal
Global City Competitiveness
Rank Overall Score Rank Overall Score
1 New York 71.4 20 Seoul 60.5
2 London 70.4 22 Montréal 60.3
3 Singapore 70 23 Houston 59.9
4 Paris 69.3 23 Copenhagen 59.9
4 Hong Kong 69.3 25 Vienna 59.8
6 Tokyo 68 25 Dallas 59.8
7 Zurich 66.8 27 Dublin 59.5
8 Washington 66.1 28 Madrid 59.4
9 Chicago 65.9 29 Seattle 59.3
10 Boston 64.5 30 Philadelphia 58.5
11 Frankfurt 64.1 31 Berlin 58.2
12 Toronto 63.9 31 Atlanta 58.2
13 San Francisco 63.3 33 Oslo 57.2
13 Geneva 63.3 34 Brussels 57.1
15 Sydney 63.1 35 Hamburg 56.8
16 Melbourne 62.7 36 Auckland 56.7
17 Amsterdam 62.4 37 Taipei 56.6
18 Vancouver 61.8 37 Birmingham 56.6
19 Los Angeles 61.5 39 Beijing 56
20 Stockholm 60.5 40 Dubai 55.8
Source: http://www.citigroup.com/citi/citiforcities/urban_exchange/n_eiu.htm

5. Accelerating Urbanization is Driving the Demand for Solutions
There is a critical need to support cities’ in their ambition to transform, modernize
infrastructure, improve efficiency and foster sustainable growth and prosperity.
Governments are driving joint initiatives to
address urban challenges.
Corporations – our clients – are focused on
strategic growth opportunities in cities.
Today 50% of people live in Urban infrastructure needs to
cities; by 2050, 70% will. adapt; be more sustainable.
The top 150 cities represent City-wide efficiency reform is
50% of global GDP. now a pressing priority.
A new city the size of London More inclusive access to city-
is created each month. wide services is needed.
Growth
Opportunity
Talent

6. The Urban Challenge and Opportunity
Our aim is to be the ideas bank to a city, to share best practices from across our
global network, and help cities become more innovative, efficient and competitive.
The secular trends that are shaping Citi understands the complexity of By applying the principles of business
our time and the recent financial cities and the urban ecosystems transformation and efficiency, we can
crisis has spurred governments to that power cities, and can deliver leverage our capabilities and solutions to
recognize cities are the seat of solutions that address efficiency deliver relevant, realistic and reliable
their economic power reform, social and financial inclusion solutions that fit the infrastructure, social
and technology-based modernization. and economic challenges of a city.
Megatrends Urban Ecosystems
City Administration Connecting citizens, communities, companies and
Globalization governments to enable progress.
Global commerce is outpacing Roads and Transit City Efficiency
GDP growth; Cities have a • Cost optimization
multiplier effect on the pace of Ports of Entry • Efficiency reform
global trade growth • Infrastructure modernization
Energy and Utilities • Service improvement
Urbanization • Commercial development
Half the world’s people live in Healthcare
cities today; Rapid population Citizen / Employee Engagement
Education • Convenience
growth will require significant
• Choice
infrastructure investment
Social Services • Connectivity
• Inclusion
Digitization
There are 5 billion mobile Safety Business Engagement
subscribers (77% of world • Financing
population); 1.7 billion do not Regeneration and • Job creation
possess a bank account. Development • Economic Development
• Equal opportunity

7. Citi For Cities – Solutions Enabling Progress
With our network, experience and client relationships across majors cities around the world Citi
has practical expertise in implementing large scale transformational initiatives.
Urban Infrastructure City-Wide Efficiency Digitization of
Modernization Transformation Services
Financing Working Capital Retail Services
Supply Chains Payments/Billing
• Extending risk • Data digitization (ID • People-focused
participation through verification, payments, social approach to city-wide
partnership (eg. ECAs) interaction) = inclusive access, services
• Integrated supply chains convenience, value creation • Mobile-enabled
• Best practice success • Intelligent data = predictive cashless
transfer (policy, analytics and incentives communities
solutions)

8. Solutions to finance projects
Capital raising for cities : municipal bond structuring, debt
underwriting, asset monetization, advisory services
Project infrastructure finance; public/private
Urban partnerships
Infrastructure Deploy new market tax credits and engage investors and
foundations to reduce cost of financing; syndication to
Modernization extend risk participation
Capex finance in partnership with official agencies, eg.
ECAs, multilaterals, development banks
Bid and performance bond guarantees; working capital
optimization through project lifecycle
Supply chain finance structure to fund infrastructure
replacement/upgrade
Consolidated utilities for the Efficient buyers credit program Citi amongst the mandated banks to
City of Indianapolis. benefitting both hospital and their equip the first metro line in Santo
suppliers in Catalunya, Spain. Domingo.
Sell-side advisor on asset sale of Suppliers can expedite cash inflow Funding via Export Agency Finance
water and sewer systems Hospitals assured timely payment by for the purchase of rolling stocks for
City monetized synergies regional healthcare authority the rapid transit system in the capital
25% reduction in water/sewer rates of the Dominican Republic.

9. Solutions to become more efficient
Transform treasury and cash practices to manage
complex payment flows; reform city-wide revenue
collection through channel consolidation & automation
City-wide
Leverage a city’s spending power and supplier
relationships to unlock trapped cash at both ends of the
value chain; gain greater control of spending and
efficiency improve oversight and management of procurement and
travel costs
transformation Streamline the administration of core payments
Streamline operations, clearance and processing at
airports, shipping or customs with the electronification
of document handling; the acceleration of trade and
financial flows, collection of duties/taxes, payment of
refunds, etc.
Treasury Bank for the City of Transforming payments / collections Prepaid card programs to replace
Warsaw. for the Mexico General Hospital. benefit payment by many UK city
councils.
Rationalized banking structure and Set up a call center to automate
transformed visibility via CitiDirect appointments & payments Reduced processing costs by > 60%.
Customized cash collection and Payments deposited in an optimized Improved security and flexibility for
supply using prepaid cards concentration account recipients.

10. Solutions to improve public services
Replace paper/cash based services with online, card
and mobile channels
Leverage mobile technology to deliver information and
Digitization of payment services for smart parking, congestion zone,
bridge, tunnel toll charging
services to the Relieve administrative burden, improve data integrity and
public security by digitizing forms and identity documents to
accelerate benefit entitlement verification and payment
Explore sustainable resource and waste management with
integrated metering and billing, recycling incentives
Value creation by combining digital ID and payment
services with actionable, location-based information via the
web, cards and mobile devices
Transit partnership in Singapore Transit partnership in Warsaw Smart parking solutions to ease
driving efficiency and commerce driving efficiency and commerce congestion in cities
Transit-enabled debit & credit cards. Transit-enabled debit & credit cards Financing mobile technology to locate,
Dominant in-station presence with for season travel. find and pay for parking, reducing
banking centres and advertising. congestion and increasing revenues to
the city.
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11. Collaborative Innovation is Key to Unlocking Opportunities
We are collaborating with our clients and industry to develop integrated solutions and
new business models that support next generation opportunities
Areas of Opportunity
• Multi-functional cashless communities for
education, healthcare, retail and workplace
• Low-touch, low-cost financial inclusion banking,
identity verification and benefit entitlement
model
• Smart grids, smart metering linked to utility
payment flows and incentives
• Big Data analytics from a mash-up of bank and
public sources data
The next frontier … digitization
NYC
en
Citiz s
s
Acce
Card XX X
XXXX
CitiDirect BE Mobile Cash-to-Mobile will Multi-function citizen Real-time e-tokens that Government-grade RFID-enabled Dedicated payment
transforms the way transform collection access cards; prepaid will convert 20 million digital identity (contactless) prepaid terminals with bar code
our clients view, inefficiencies. cards that enable social benefit payments credentials used by transit cards will enable scanner to read bills;
initiate and approve employers to provide from inefficient, fraud- clients to authenticate transit authorities to accepts cash or card
transactions. flu vaccinations more prone Cashcheques. physical and logical phase out paper tickets payments with PIN
effectively and access. and become card input. Touch screen
economically. merchants. interaction.
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12. Opportunities for Efficiencies: Transportation & Energy
Transportation Efficiency
Automated on-street parking can reduce congestion up to 30%, increase parking revenues,
Parking optimize ticket revenues, and decrease parking enforcement costs. Streetline / IBM / Citi
partnership announced in April 2012 to bring this technology to US cities across the country.
LED street lighting creates substantial savings. Citi partnering with cities and counties to find
Street Lighting
innovative ways to finance the upfront cost of the investment.
Citi working with a major US city to dramatically reduce size and cost of statewide vehicle fleet by
Vehicle Program
implementing vehicle sharing program with Hertz and IBM.
Energy Efficiency
Citi is working with HUD & others to finance energy efficiency investment in public housing.
Housing Authorities
Substantial reduction in utility costs for housing authorities and residents.
Citi has $50mm approved to lend to higher education and non-profit healthcare Institutions to
Higher Education
jumpstart energy efficiency projects via our strategic partnership w/ Green Campus Partners.
Citi has $50B committed to lend/invest with our clients to spur green energy projects globally
Citi’s Commitment
(already lent/invested $30B, with $20B remaining)
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13. Let’s connect !
Visit our website:
www.citiforcities.com
Follow us on Twitter:
@CitiforCities

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