Dow Jones is a brand with a hundred year heritage in providing great information to business leaders. They are as classic as a 1973 Mercedes. People know the brand, know what it does, and know what to expect. How do you merge that kind of heritage with the new tools of marketing? How do you deliver more genuine conversations, more two-way interaction, and the other hallmarks of the Web 2.0 generation when working with a classic corporation like Dow Jones? Join Alan Scott, Chief Marketing Officer of Dow Jones for an engaging conversation on what worked, what didn't, and what you can do to bring some of the same magic to your company.

1. Marketing at Dow Jones Enterprise Media Group Alan Scott, SVP & Chief Marketing Officer Dow Jones Enterprise Media Group

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12. Create dashboards to track and measure campaigns, issues & concepts vs. competition using dynamic charts

14. Questions? Alan Scott, SVP & Chief Marketing Officer Dow Jones Enterprise Media Group