Brand protection can be best defined as a process of incorporating anti-counterfeiting, tamper-evident, anti-theft or track and trace technology into a package to prevent brands from being attacked. There have been many cases where an enterprise’s brand reputation and value have been at stake due to counterfeiting.

1. Secure Your Brand with Anti-Counterfeiting Tools
Brand protection can be best defined as a process of incorporating anti-counterfeiting, tamper-evident,
anti-theft or track and trace technology into a package to prevent brands from being attacked. There
have been many cases where an enterprise’s brand reputation and value have been at stake due to
counterfeiting. The act of product tampering or counterfeiting can range from grazing to malicious
tampering or providing duplicate products.
What is product counterfeiting?
Simply put, product counterfeiting comprises of products designed to mimic goods offered by eminent
manufacturers and brands. The counterfeiters deceive customers by making them believe that the
product they are purchasing is real. The truth is that the product purchased is an inferior quality
replication of the authentic product and not approved for sale by the original brand owner. This
comprises look-alike goods that confuse the buyer by making use of the brand name, logo replication
and other packaging tactics.
Types of Anti-Counterfeiting Techniques
Keeping all this above-mentioned concerns in mind it is essential for every manufacturer to invest in
anti-counterfeiting solutions. Multiple kinds of solutions include the following:-
● Printing anti-counterfeiting
● Chemical material anti-counterfeiting
● Physical anti-counterfeiting
● Digital information anti-counterfeiting
● Structure and packing anti-counterfeiting
● Human body and bio-character anti-counterfeiting
With generic brand protection solutions not covering product counterfeiting solutions today
eminent service providers have come up with advanced anti-counterfeiting solutions that use high end
search technology to monitor all product activities round the globe. They scan and picks up discount

2. percentages, pricing and quantities for each product. The users are able to view this information in user-
configurable charts on dashboards.
Furthermore, the solution comes with a Company risk index that marks suspects and highlights them on
the dashboard. This enables you to identify quickly the enterprises that are making you lose revenue,
customer and brand satisfaction. By aiming at investigation and enforcement initiatives on the top 10
to 15 suspects who are involved in counterfeiting, the solution helps users to minimize the impact of
product counterfeiting on their organization. This comprehensive end-to-end brand protection and anti-
counterfeiting solution helps effectively shut down the violators in a cost-efficient manner within a less
time.
Read Also On: Sales Intelligence