Ian Thomas

Newcastle upon Tyne, United Kingdom United Kingdom

Senior Research Manager at Newcastle Gateshead Initiative

Tourism research professional with 10+ years experience in the sector, I am driven to find actionable insight from data and research. Most recently I have become involved in a project to radically improve the knowledge and understanding of the tourism sector in NewcastleGateshead and wider North East using the T-Stats platform. I have worked with T-Stats to develop a system which allows both the DMO and businesses to gain insight into their performance and the context in which they are operating on a much more timely basis. This project is being used as a template for other destinations due to its success.