Is Your Website Generating Business
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These are the slides from the talk I gave at the 2012 Creative Freelancer Conference in Boston as part of HOW Design Live.
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Is Your Website Generating Business
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- 39. our Website Generating Business? The 3 S’s
- 40. our Website Generating Business? The 3 S’s SEO
- 41. our Website Generating Business? The 3 S’s SEO Social Media
- 42. our Website Generating Business? The 3 S’s SEO Social Media sMobile?
Notes de l'éditeur
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- ⁃You have to market yourselves\n Your website is your best opportunity to do that\n Effective marketing isn’t free or easy. To be effective it takes either lots of time, lots of money or both\n this goal of this talk is to teach you how to make your site into a lead-generation machine\n what if your website were solely responsible for 20% of your closed new business?\n that’s exactly what we experience, and this is exactly how we do it. \n
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- Get them to the right place\nIntuitively Navigable\nInformation Architecture\nWalk in the woods\n
- Bring them to the next level\nStage 2 researcher\n
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- Why Personas?\nYour site isn’t for you\nhelp you to focus on the visitors who matter most.\n\n
- Qualitative personas\n2 weeks\n15 one-on-one interviews with varied subjects\n30 minutes\ncover key points\n...but focus on conversations\nuse a ghost note-taker\n\n
- This is an intuitive and non-scientific process, go with your gut\nAim for 3-5 segments per site\nSegment by user goals\n1.Purchaser or influencer?\n2.Researcher or Purchaser?\n3.Reader or watcher?\n\n
- \n1.Are the segments unique enough?\n2.Do they feel like real people?\n3.Can they be easily described?\n4.Do they cover all key user types?\n5.Is it clear how these segments will affect decision making?\n
- 1.Unique qualities\n2.Name & Photo\n3.Personal info\n4.Business objectives\n5.Persona prioritization\n
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