These are the slides from Newfangled's July 2011 webinar on usability testing. Usability testing is generally considered to be perhaps the least glamorous aspect of web development, but it can actually be one of the most exciting and revelatory experiences you have with your site. During this webinar, we'll show you how to make usability testing not only something you will want to become adept at, but something you can't wait to do. What You Will Learn: 1. Why usability is so important and when in the web development process you should do it. 2. How to conduct short, intriguing, and effective usability tests. 3. How to apply your usability test findings to your site.

4. 1.What usability testing is
and isn’t

5. 1. What usability testing is
and isn’t
2. It’s a test, not a tour

8. 1. Pre-live? Post-live? How
often?

9. 1. Pre-live? Post-live? How
often? Pacing of Marketing
2. The
Websites

10. 1. Pre-live? Post-live? How
often? Pacing of Marketing
2. The
Websites
3. Rebuild every 3-5 years

11. 1. Pre-live? Post-live? How
often? Pacing of Marketing
2. The
Websites
3. Rebuild every 3-5 years
4. Review Quarterly

12. 1. Pre-live? Post-live? How
often? Pacing of Marketing
2. The
Websites
3. Rebuild every 3-5 years
4. Review Quarterly
5. SEO, Analytics,
Conversions

13. 1. Pre-live? Post-live? How
often? Pacing of Marketing
2. The
Websites
3. Rebuild every 3-5 years
4. Review Quarterly
5. SEO, Analytics,
Conversions
6. Test Annually

28. 1. Recall the goals of the
site.

29. 1. Recall the goals of
the site. one task per
2. Create
goal.

31. 1. Set up in advance

32. 1. Set up in advance
2. 10 minutes per volunteer

33. 1. Set up in advance
2. 10 minutes per volunteer
3. Let volunteers find their
own way.

34. 1. Set up in advance
2. 10 minutes per volunteer
3. Let volunteers find their
own a question proves too
4. If way.
difficult, drop it.

36. 1. Interview the volunteer

37. 1. Interview the volunteer
2. Review the video footage

38. 1. Interview the volunteer
2. Review the video footage
3. Compile one master notes
list

39. 1. Interview the volunteer
2. Review the video footage
3. Compile one master notes
listHave development team
4.
review assets

40. 1. Interview the volunteer
2. Review the video footage
3. Compile one master notes
listHave development team
4.
review assets
5. Group brainstorm