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WATCHDOG REPORTING 
ON A BUDGET 
LOW RISK, HIGH IMPACT STORIES 
MICHAEL J. BERENS | MBERENS@SEATTLETIMES.COM | @MJBERENS1 
1
MEET MY EDITOR 
– A GUY WHO 
THOUGHT A 
SPECIAL 
PROJECT WAS 
SOMETHING 
THAT TOOK TWO 
HOURS INSTEAD 
OF ONE
3 
Not every story is your story
4 
Do not begin with a noun 
Nouns are not stories
PROJECT CHECKLIST 
5 
Text for slides is ARIAL (BODY) 
36 PT
6 
Quantify
7 
He said. 
She said. 
Now I’m going to tell you 
who’s telling the truth.
8 
COLLECT THE TOOLS 
OF THE TRADE
9 
Find enterprise and watchdog 
stories in your own publication or 
broadcast 
Clips from a random day: 
Sept. 15, 2014
FAA ACCIDENT DATA 
RENO GAZETTE-JOURNAL 
10
WWW.LANDINGS.COM 
11
FATALITY ANALYSIS REPORTING 
SYSTEM 
LAS VEGAS REVIEW JOURNAL 
12
13
FATALITY ANALYSIS REPORTING 
SYSTEM 
KTNV LAS VEGAS 
14
How many children die outside of car seats? 
How often do drivers to roll over a pedestrian? 
How many children die in car accidents? 
What’s the most dangerous intersection? 
Do teens or seniors have more fatal crashes? 
How many cop cars are involved in fatal 
crashes? 
How many involved police pursuits? 
15
Powerful and exclusive 
stories are derived from 
databases that you create 
16
CREATE STORIES 
KTNV LAS VEGAS 
17
CREATE STORIES 
LAS VEGAS REVIEW-JOURNAL 
18
How many victims are killed by strangers? 
How many homicides involve domestic violence? 
What is the deadliest area of your region? 
How many children are homicide victims? 
What % of killings involve guns? 
What kind of gun? 
… any question you want 
19
A LESSON LEARNED 
An editor’s question: 
“What day of the week is the most 
popular for police drug raids?” 
20
OSHA DATA 
LAS VEGAS SUN 
21
WWW.OSHA.GOV/OSHSTATS/ 
22
Most dangerous profession in your city or state? 
Business with the most worker injuries? 
Categories of injuries and deaths? 
How many grain blasts each year? 
Percentage tied to negligence? 
23
STORIES HIDING IN PLAIN SIGHT 
24
STORIES HIDING IN PLAIN SIGHT 
25
STORIES IN PLAIN SIGHT 
26
27
28
29
30
A health care professional was 
administratively charged with sexual 
misconduct with patients. 
His punishment? 
He was only allowed to treat women 
age 50 or older (re: public record on 
Wa. Dept. of Health website) 
31
32
33
BREAKDOWN THE STORY – 
FOLLOW THE PAPER 
A source tells you that officers 
assigned to an undercover police 
unit, which investigates bars and 
liquor violations, is legally getting 
drunk on duty. 
34
WWW.GAO.GOV 
35
WWW.IGNET.GOV/IGS/HOMEPAGE1.HTML 
36
WWW.GUIDESTAR.ORG 
37
Require reporters to write story memos 
On breaking news, create a central file 
Create a FOIA database 
Hold regular watchdog meetings 
Create a database library for the staff 
Designate a database editor 
Create a “story process” 
38
WWW.IRE.ORG 
Searchable Story Database (26,000+) 
Searchable Tipsheet Database (23,000+) 
39
UNLEASH YOUR WATCHDOG 
40

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