Social Media For Local Government

Using social media to manage your reputation An introduction for local authorities

Why social media matters ,[object Object],[object Object],[object Object]

When it matters ,[object Object],[object Object],[object Object],[object Object]

How Newscounter will help ,[object Object],[object Object],[object Object],[object Object],[object Object],. . . Giving you the skills

The tools you need online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Monitoring capability ,[object Object],[object Object],[object Object]

2. Your own website ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. Keyword analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

5. Incoming hyperlinks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Now you’ve got the tools How do you use them?

What you need to know ,[object Object],[object Object],[object Object],[object Object]

1. Your key audiences Newscounter prepares a bespoke directory for each council Local blogs Local news sites National political blogs Issue-specific sites Local government sites

2. How to analyse the importance of a website ,[object Object],[object Object],[object Object],[object Object]

3. How to engage with websites ,[object Object],[object Object],[object Object],[object Object]

4. How to promote your content ,[object Object],[object Object],[object Object],[object Object],[object Object]

You’ve got the knowledge Where should the council have a presence?

Where to be seen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Search engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Facebook and Myspace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where to avoid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You’re in the right places How do you measure success?

What to measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary: checklist of the basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Now you’ve done the essentials Take it a step further

Developing your online presence ,[object Object],[object Object],[object Object]

The benefits of blogging ,[object Object],[object Object],[object Object],[object Object]

RSS feeds ,[object Object],[object Object],[object Object],[object Object]

Fixmystreet ,[object Object],[object Object],[object Object],[object Object]

Social Media For Local Government

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Social Media For Local Government