Transforming internal communications to award winning status. Richard Donovan, Head of IC at Experian UK&I will share insight into how his award winning team transformed their internal communications and the next steps they have planned in their journey.

1. Newsweaver IC Conference
#ICMatters

2. #ICMatters
Transforming
Internal Communications
Richard Donovan
Head of Internal Communication &
Corporate Responsibility, UK&I

3. We are the leading
global information
services company,
providing data and
analytical tools to
clients around the
world

5. Do
something
Where you are today
See if it
works
Where you
want to go
Do it
again or
adapt

6. Where you
want to go

8. Enabling
communication that
inspires
people to
reach business goals

9. Enabling
communication that
inspires
people to
reach business goals

10. Enabling
communication that
inspires
people to
reach business goals

11. Enabling
communication that
inspires
people to
reach business goals

12. Where you are today

13. “At present, IC is about
operational execution, not
strategic”
“It’s difficult to understand what
the priority is… comms can be
quite scattergun”
“Good individuals but not
currently seen as a team of
comms experts – advice feels
subjective”
“At UK level comms are all
about hitting numbers and
nothing about who we are and
what we do”
“Emails are too broad to be
targeted”
“Too much duplicated info”
“Good media, but quite sterile”
“Finding our what is going on is
quite hard in the business”
“All comms thrown into a
bucket and whoever shouts
loudest gets the space”

15. It is easy to find the information I need about Experian 51%
I receive sufficient news and information about Experian overall
Professional Services Benchmark: 68% 64%
Internal communications at Experian are engaging 45%
Experian uses the right tone of voice in its communications
Professional Services Benchmark: 66% 63%
Manager-specific question
I have access to the necessary information to communicate business
messages to my team with confidence
Professional Services Benchmark: 89%
58%

18. The secret language of leadership – Stephen Denning
Define problem Analyse problem
Recommend
solution

19. The secret language of leadership – Stephen Denning
Define problem Analyse problem
Recommend
solution
Get attention Stimulate desire
Reinforce with
reason

20. Do
something

24. Two
out of
Three
ain’t bad

25. “I never understood
financial results announcements
before.
This infographic makes it really
simple to
understand”

29. 82% said the presentations
were interesting
81% said the speakers
were engaging
78% said they were proud
to work here
74% said LIVE was a good
use of their time
75% better understand
what Experian does
85% said there was great
variety of exhibitions

31. See if it
works

33. “With such talent, it’s not
surprising that the team has
been producing world-class
communications tools.”

34. It is easy to find the information I need about Experian 72% +21
I receive sufficient news and information about Experian overall
Professional Services Benchmark: 68% 85% +21
Internal communications at Experian are engaging 64% +19
Experian uses the right tone of voice in its communications
Professional Services Benchmark: 66% 76% +13
Manager-specific question
I have access to the necessary information to communicate business
messages to my team with confidence
Professional Services Benchmark: 89%
85% +27

35. Have a destination in
mind
Understand where you
are starting from
Make sure everyone in
going in the same
direction, and has a role
to play
Keep checking the
progress you are
making and be prepared
to change your route
And most importantly…

36. “People are so
preoccupied…
…when you get their
attention you need to
make it count”

37. Questions?
@richardadonovan

38. Newsweaver IC Conference
#ICMatters