Transforming the business value of internal communications through better measurement
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Learn how measurement can enable you to prove the value, reach and impact of your communications.
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Transforming the business value of internal communications through better measurement
- 1. Transforming The Business Value Of Internal Communications Through Better Measurement Mossy O’Mahony, Newsweaver @Newsweaver_IC
- 2. 400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees
- 4. 98%say measurement is important Source: Newsweaver/Melcrum Survey 2014
- 5. 16% But only Source: Newsweaver/Melcrum Survey 2014 are satisfied with their ability to measure
- 7. Why measure internal communications? Proof of business impact of communications Insight to drive real change Data to influence and negotiate with top leaders Credibility to get more resources and budget Protect the resource you have from cuts
- 8. Why measure digital internal communications? Understand performance Improve results / effectiveness Increase engagement & performance
- 9. Barriers
- 10. Why aren’t you satisfied with your internal communications measurement?
- 12. Data Little or none Poor quality Limited access Hard to analyze
- 13. Silos Channels • Data Departments • Teams
- 14. Tools • ResourceTechnology • Expense
- 15. Expertise Less than 50% believe their team have the digital and technological skills to do their jobs Source: Newsweaver/Melcrum Survey 2014
- 16. Budget 60% not satisfied with investment in Internal Communication Source: Newsweaver/Melcrum Survey 2014
- 20. The Solution
- 22. Best practice for digital measurement Get data on primary channels Measure globally across channels View reports by employee data Understand reach & outcome of comms Use insights to take action
- 23. Break down the silos All in one place Easy to analyze & understand
- 25. Cross-Channel Analytics For the first time, understand employee digital engagement in 3 dimensions Campaigns/Content Channels Employee Audiences
- 26. Customer Case Study FMCG blue-chip with over 100k employees Large comms function: - HQ Team of 5 - 40 Regional Communicators across company No way for Comms to easily and effectively measure Campaign Performance Implementing Newsweaver Analytics solved this
- 27. The Problems
- 28. The Solution Implemented Newsweaver Analytics for Pilot Campaign Simplification Segmentation Continuous Improvement Prove value to the business
- 29. Pilot to solve Problem
- 30. Actionable insights to improve results
- 31. Pilot to solve Problem
- 32. The Future
Notes de l'éditeur
- Ragan Survey
- Mgmt so impressed with results, signed off for roll-out to rest of company This client is now rolling NW Analytics out across the entire org - enable them to improve Campaign performance during Campaigns, and not just retrospectively Local Communicators will no longer have to waste time manually compiling reports and tool will automate the entire process, saving time, hassle and money – estimated at over 1,000 hours They can also take corrective action during Campaigns to improve results, using targeted follow up emails Central comms will be able demonstrate how Internal Campaigns are affecting key company goals Analytics will now form a key part of IC's strategy and planning, helping identify which employee groups are best and least engaged. Comms can prove value to senior management