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NGLC University
Twitter Appreciation
Agenda
Twitter 101 (the basics)
• Anatomy of a tweet
• Hashtags
• @
• Twitter Etiquette
Twitter 201 (advanced)
• Social media management systems
• Shorten URLs
• Streams
This is an interactive presentation- ask
questions as we go!
Anatomy of a Tweet
• Where to put URL
• Where to put hashtag/@
Compose a Tweet
• Ask a question
• Listicles -10 things
• Humor
• VIDEO: watch this video
• INFOGRAPHIC: Check out how…
Hashtags
• Expand your reach to audiences interested in trending topics
Anyone following the hashtags #PersonalizedLearning and
#BlendedLearning will see this tweet.
@ influencers
• Start a dialogue
• Mention an
influencer
• Get re-tweeted
by an influencer
Find influencers! Join/start trending
conversations!
• Join an existing chat!
– #EdChat
• Start a conversation!
– ELI tweet-up
• Suggested followers
• Blue check box= verified
It’s a jungle out there!
• Trolls - don’t feed them!
• EDUCAUSE Hulk @EDUCAUSE_HULK
• Hashtag poachers - accidental or intentional
(ELI15/ELI Manning)
Retweet
• RT content you like
• RT influencers
• RT tweets you are mentioned in
– You can favorite if you want to acknowledge a tweet but
not RT it.
Follow back!
• If someone
follows you
• If someone
retweets you
• If someone
tweets @ you
Social Media Management Tools
• Hootsuite
• Shorten URLS
• Streams
• Follow topics
• Follow influencers
Hootsuite
Shorten URLS
Track mentions
Follow Topics
Follow Influencers
Follow Events
4 Steps to Become a Twitter Expert
1. Follow influencers.
2. Sign on every day & spend 5 min reading
your feed and RT at least 1 interesting tweet.
3. RT NGLC-related posts!
4. Write your own posts- share an article, use
hashtags, tag an influencer. Start slow, tweet
once a week and watch your reach grow.
Follow & RT your colleagues!
• Holly- @HollyNGLC
• Dalia- @DaliaHochman
• Stef- @StefanieBlouin
• Nancy- @NancyMillichap
• Andy- @AndrewCalkins
• Kristi- @ReallyKristi
• Alex- @AlexB_Roth
• Julie Little- @iJules
Questions?

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NGLC University- Intro to Twitter

  • 2.
  • 3. Agenda Twitter 101 (the basics) • Anatomy of a tweet • Hashtags • @ • Twitter Etiquette Twitter 201 (advanced) • Social media management systems • Shorten URLs • Streams This is an interactive presentation- ask questions as we go!
  • 4. Anatomy of a Tweet • Where to put URL • Where to put hashtag/@
  • 5. Compose a Tweet • Ask a question • Listicles -10 things • Humor • VIDEO: watch this video • INFOGRAPHIC: Check out how…
  • 6. Hashtags • Expand your reach to audiences interested in trending topics Anyone following the hashtags #PersonalizedLearning and #BlendedLearning will see this tweet.
  • 7.
  • 8. @ influencers • Start a dialogue • Mention an influencer • Get re-tweeted by an influencer
  • 9. Find influencers! Join/start trending conversations! • Join an existing chat! – #EdChat • Start a conversation! – ELI tweet-up • Suggested followers • Blue check box= verified
  • 10. It’s a jungle out there! • Trolls - don’t feed them! • EDUCAUSE Hulk @EDUCAUSE_HULK • Hashtag poachers - accidental or intentional (ELI15/ELI Manning)
  • 11. Retweet • RT content you like • RT influencers • RT tweets you are mentioned in – You can favorite if you want to acknowledge a tweet but not RT it.
  • 12. Follow back! • If someone follows you • If someone retweets you • If someone tweets @ you
  • 13. Social Media Management Tools • Hootsuite • Shorten URLS • Streams • Follow topics • Follow influencers
  • 20. 4 Steps to Become a Twitter Expert 1. Follow influencers. 2. Sign on every day & spend 5 min reading your feed and RT at least 1 interesting tweet. 3. RT NGLC-related posts! 4. Write your own posts- share an article, use hashtags, tag an influencer. Start slow, tweet once a week and watch your reach grow.
  • 21. Follow & RT your colleagues! • Holly- @HollyNGLC • Dalia- @DaliaHochman • Stef- @StefanieBlouin • Nancy- @NancyMillichap • Andy- @AndrewCalkins • Kristi- @ReallyKristi • Alex- @AlexB_Roth • Julie Little- @iJules