Australia eCommerce Infographic and Online Spending

1. The eCommerce landscape in Australia has become increasingly complex and although consumer
spending continues to grow via online channels, retailers and marketers are seeing various positive
elements emerging in the marketplace.
Australian
eCommerce Infographic
The value of sales in Australia reached $37.1 billion in 2013
Australian online retailers
will hit $10 billion in the next five years
New research by IBIS World shows that revenue of
24%
24%
41%
41%
39%
age 18-24
age 25-34
age 35-49
age 50-64
age 65+
DEC2010
DEC2013
23%
16%17%
23%
11%
Average Mobile Users by age
Australian eCommerce projected to
increase 8.6%
year-on-year
Since 2010, Australia has seen a 448% rise
in mobile eCommerce transactions
conducted an ecommerce
transaction on a mobile
device in 2013
3.4 Million
Australians
Online spending by sector
2010
$1,749 $2,011 $2,108 $2,616
2011 2012 2013
eCommerce Online Spending per Consumer
34% 17% 14%
Department &
Variety store goods
Home wares &
Appliances
Groceries &
Liquor
6%12% 11%
FashionMedia Personal &
Recreational goods
4% 2%
Daily Deals Toys &
Electronic games
Most important reason for shopping online
Lower prices
Online than in store
Convenience, can
Shop from home
More Selection
Easier to locate
55% 15% 15%
11% 2% 2%
Can shop when
Physical store are closed
Other
-In 2012-
@nextopia
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Sources:
http://evigo.com/11939-infographic-e-commerce-market-booms/
http://www.powerretail.com.au/news/ibis-world-australian-e-commerce-revenue-to-reach-10-billion/
http://www.acma.gov.au/theACMA/engage-blogs/engage-blogs/Research-snapshots/m-Commerce-Mobile-transactions-in-Australia
http://www.businessinsider.com.au/nab-index-online-sales-are-smashing-traditional-retailers-but-growth-in-australia-is-slowing-2014-7
http://netwizarddesign.com.au/surge-of-ecommerce-transactions-on-mobile-devices.html
http://www.powerretail.com.au/research-and-intelligence/infographic-australian-e-commerce/
http://www.e-commercefacts.com/background/2013/12/e-commerce-australia/e-com-australia/index.xml
http://www.businessreviewaustralia.com/technology/1277/Amazon-Reports-on-the-Uptake-of-eCommerce-in-Australia
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