Hockey Infographic and eCommerce and NHL and Hockey Spending With the regular NHL season starting this week fans are gearing up for what is bound to be another exciting season. Now, more than ever, hockey fans are turning to eCommerce sites like NHL.com for their jersey and hockey swag needs. Check out our infographic below to learn more about the NHL and what necessary steps they are taking to ensure their eCommerce site is ready for game time!

1. $36
$61
$125
Hockey and eCommerce
The NHL generates $3 billionin revenue every year
Highest FRANCHISE value
toronto Maple Leafs
$1,150 million
LOWEST FRANCHISE value
columbus blue jackets
$175 million
Average franchise value
$282 million
Average revenue per team
Because of lockout values dropped from
$112 millionin 2012
$87 millionin 2013
Canada has 7,631hockey rinks
U.S. Has 1,983 rinks
65%outdoor
35%indoor
4%outdoor
96%indoor
the 2014 Winter classic was the largest most successful to date
66%
from ticket sales
34%
from Retail sales
and Advertising
$30 million in revenue
60% increase in merchandise sales from 2013
Improved site search was critical to the success of NHL.com
eCommerce efforts and to increase merchandise sales.
THE nhl has a Much smaller average brand value
than other sporting leagues.
$52m
NHL
$285m
NFL
$147m
MLB
$91m
NBA
Changes helped increase conversion rates, between 35-50%!
NHL.com Focused on finding team-specific gear, product categories
or event-related equipment.
Average household income of NHL fan
More likely to be younger and more tech-savvy
Than other sports league fans.
Merchandising and ticket sales have been on the rise in the past few years.
ArenAs are averaging 95.6% capacity
some are exceeding it!
$89,000
@nextopia
Sources:
http://www.statista.com/topics/960/national-hockey-league/
http://www.statista.com/statistics/194122/sporting-event-gate-revenue-worldwide-by-region-since-2004/
http://www.statista.com/statistics/279020/average-brand-value-major-north-american-sports-leagues/
http://www.statista.com/statistics/278998/brand-value-major-north-american-sports-leagues/
http://www.statista.com/statistics/193732/franchise-value-of-national-hockey-league-teams-in-2010/
http://www.statista.com/statistics/278189/average-revenue-nhl-franchise/
http://www.statista.com/statistics/185459/us-online-shops-and-mail-order-houses-sales-figures-for-sporting-goods/
http://www.statista.com/statistics/282363/number-of-ice-hockey-rinks-in-canada/
http://www.statista.com/statistics/282360/number-of-ice-hockey-rinks-in-the-united-states/
http://www.sportsbusinessdaily.com/Journal/Issues/2014/01/13/Events-and-Attractions/Winter-Classic.aspx
http://www.forbes.com/sites/christinasettimi/2012/11/28/the-nhls-best-and-worst-fans/
http://www.internetretailer.com/2004/04/08/nhl-com-s-hat-trick-search-search-search
http://www.statista.com/statistics/305801/average-tv-viewership-nhl-stanley-cup-games/
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With a new season just around the corner, Nextopia takes a look at the numbers behind Canada's official winter sport.