1.
$36
$61
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Hockey and eCommerce
The NHL generates $3 billionin revenue every year
Highest FRANCHISE value
toronto Maple Leafs
$1,150 million
LOWEST FRANCHISE value
columbus blue jackets
$175 million
Average franchise value
$282 million
Average revenue per team
Because of lockout values dropped from
$112 millionin 2012
$87 millionin 2013
Canada has 7,631hockey rinks
U.S. Has 1,983 rinks
65%outdoor
35%indoor
4%outdoor
96%indoor
the 2014 Winter classic was the largest most successful to date
66%
from ticket sales
34%
from Retail sales
and Advertising
$30 million in revenue
60% increase in merchandise sales from 2013
Improved site search was critical to the success of NHL.com
eCommerce efforts and to increase merchandise sales.
THE nhl has a Much smaller average brand value
than other sporting leagues.
$52m
NHL
$285m
NFL
$147m
MLB
$91m
NBA
Changes helped increase conversion rates, between 35-50%!
NHL.com Focused on finding team-specific gear, product categories
or event-related equipment.
Average household income of NHL fan
More likely to be younger and more tech-savvy
Than other sports league fans.
Merchandising and ticket sales have been on the rise in the past few years.
ArenAs are averaging 95.6% capacity
some are exceeding it!
$89,000
@nextopia
Sources:
http://www.statista.com/topics/960/national-hockey-league/
http://www.statista.com/statistics/194122/sporting-event-gate-revenue-worldwide-by-region-since-2004/
http://www.statista.com/statistics/279020/average-brand-value-major-north-american-sports-leagues/
http://www.statista.com/statistics/278998/brand-value-major-north-american-sports-leagues/
http://www.statista.com/statistics/193732/franchise-value-of-national-hockey-league-teams-in-2010/
http://www.statista.com/statistics/278189/average-revenue-nhl-franchise/
http://www.statista.com/statistics/185459/us-online-shops-and-mail-order-houses-sales-figures-for-sporting-goods/
http://www.statista.com/statistics/282363/number-of-ice-hockey-rinks-in-canada/
http://www.statista.com/statistics/282360/number-of-ice-hockey-rinks-in-the-united-states/
http://www.sportsbusinessdaily.com/Journal/Issues/2014/01/13/Events-and-Attractions/Winter-Classic.aspx
http://www.forbes.com/sites/christinasettimi/2012/11/28/the-nhls-best-and-worst-fans/
http://www.internetretailer.com/2004/04/08/nhl-com-s-hat-trick-search-search-search
http://www.statista.com/statistics/305801/average-tv-viewership-nhl-stanley-cup-games/
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With a new season just around the corner, Nextopia takes a look at the numbers behind Canada's official winter sport.