Rise of mCommerce and Mobile Growth
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Growth of mCommerce and eCommerce and Mobile Growth and Mobile Sales and Mobile Spending
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Rise of mCommerce and Mobile Growth
- 1. Sourced From: http://www.comscore.com/Insights/Press_Releases/2014/5/comScore_Reports_56_1_Billion_in_Q1_2014_Desktop_Based_US _Retail_ECommerce_Spending_Up_12_Percent_vs_Year_Ago http://www.forrester.com/US+Mobile+And+Tablet+Commerce+To+Top+293B+by+2018+Total+eCommerce+To+Hit+414B/ -/E-PRE7004 internetretailing.net/2014/02/while-mobile-is-creating-a- breed-of-super-shoppers-that-account-for-70-of-uk-retail-spend-study-goes-on-to-find/ http://www.factbrowser.com/facts/ www.nextopia.com #1 GlobalProviderofeCommerce SiteSearch @nextopia &NavigationSolutions 11.5% of entire digital commerce industry $63.5 TOTAL DIGITAL Q1 2014 mCOMMERCE Q1 2014 mCOMMERCE Q3 2014 which puts mCommerce at $63.5 billion $7.3 billion $6.7 billion SPENDING TOTALS DEVICES USED 38%of sales were from tablets 62%of sales were from smartphones ANTICIPATED GROWTH $294 is the estimated amount mCommerce will reach billion 2018 25% 75% st.&eb. MOBILE SUPER SHOPPER 18% of frequent online shoppers is composed of these “Super Shoppers” hails from the United Kingdom 70% of online sales in the UK are contributed by them split between male and females evenly, and likely to be between 25-44 years of age THE RISEOF mCommerce 2014 MCOMMERCE HOLIDAY SALES million million $361 $436 million $548 THANKSGIVING BLACK FRIDAY CYBER MONDAY MEDIA MATERIALS CONSUMER ELECTRONICS APPAREL BIGGEST PURCHASE CATEGORIES