What kind of team we can call a good team? Good team (incl P.O.) delivers right features to their customers. If features are wrong, or they are delivered too early you can failure your product or project. PDA Newton has been released to the market too early and failed. Market was not ready for it. There are some other typical mistakes. For example, sometimes we are not able to understand our customer or hit wrong segment of the market. This workshop will show how to use Innovation Games ® play with customers to understand their value, and use this information to effectively prioritize and release the feature they want and when they want.

1. Innovation Games Rapid market research

2. Hello Nikita Filippov Hanno Jarvet AlekKozlov ScrumTrek Scrum.ee

3. Why products fail? You think that you know your Customer You think that it is a Product Owner/ Marketing Problem So that Most product failures are caused by a lack of Customers

4. How we Develop Our Customers I will tell!!! I Will!!!!! What are your values? What Do you want?!!

5. How we Develop Our Customers I will tell!!! I Will!!!!! What are your values? What Do you want?!!

6. Where Innovation Lives?

7. How Innovation Works

8. Marketing Research Qualitative Research Focus Groups Interviews Innovation Games Quantitative Research Statistics

9. WhyQualitative Research Customer Discovery © Kent Beck Deep understanding of customer needs Informationfrom“You Don’t Know you don’t Know” Experiments

11. Development3.0 Customer Focused Development Era of Interactions

12. Development3.0 Customer Focused Development Era of Interactions Brilliant Systems are the result of a matching of mental models between those developing a system and those who will be using the system © Mary Poppendieck

13. What Innovation Games Does Innovation Games are a powerful set of serious games designed to encourage collaboration, enable prioritization and foment discussion Can played with Customers Stakeholders Online

14. Innovation Games Product Box Remember the Future Prune The Product Tree The Apprentice 20/20 Vision Speed Boat Show & Tell Buy a Feature Hot Tub Spider Web Me and My Shadow Start Your Day

15. Innovation Games Product Box Remember the Future Prune The Product Tree The Apprentice 20/20 Vision Speed Boat Show & Tell Buy a Feature Hot Tub Spider Web Me and My Shadow Start Your Day

16. How it Works: Logistics Players Play the Game Observers Don’t talk Don’t be negative about product you discover Observe ideas from development talks & presentation about product One observation per sticker

17. Agenda Ideation for Agileee=> Product Box Report => Cluster Observation Prioritization => Buy a Feature Online

18. Product Box

19. Agenda Ideation for Agileee=> Product Box Report => Cluster Observation Prioritization => Buy a Feature Online

20. Shaping : group observation cards

21. Agenda Ideation for Agileee=> Product Box Report => Cluster Observation Prioritization => Buy a Feature Online

22. Prioritizing using online research tools Innovation Games Online Tool to collaborate online to conduct Innovation Games Innovationgames.com

23. Buy a Feature Online

24. Thank you nfilippov@scrumtrek.ru http://ScrumTrek.ru

25. Thank you Success RoadMap to make your company Agile

26. We help increase the profitability and customer satisfaction of our clients by improving their productivity