1. “They dream about it. We make it happen!”
ONLINE CASE COMPETITION
TEAM:
NGÂN KHÁNH
2. • We are students owning a lemon tea shop.
• We commit to using safe and quality
ingredients.
Situation
• Bad quality of lemon tea served
• Doubtful origin of ingredientsChallenge
• Brand: trust lost, regular customers lost
• Profit: sharp fall in monthly revenueConsequences
RUMOUR
6. REMODELLING
People are doubtful of the product
quality because they don’t see both
the ingredients and the process of
making one.
Set up the stall in the front,
and displayingredients
- Affirm the pure ingredients
- Gain trust from customers, and
- Demonstrate INTEGRITY
WHY
HOW
PURPOSE
7. HOW IT WILL LOOK IN REALITY
Table and
chairs
The stall now
set in front
Ingredients
displayed
9. Purpose: to let customers
• Enjoy the tea making process.
• Make their drinks best suit their taste
(e.g. Add more or less sugar)
• Be free and creative
• Have fun
How
• Let customers make and serve their own drinks
• Make a board to signal that
Another
purpose is to
attract
customers’
attention!!
10. YOU ARE WELCOMED!!!
LET’S COME AND MAKE YOUR
OWN TEA!!
WE’VE GOT TEA!!
YOU’VE GOT STYLE!!
ADD SOME FLAVOUR
AND SAVOUR!!
This is how the board will look in reality! It will be
handwritten and drawn with chalks!!
11. HOW OUR SHOP WILL LOOK LIKE NOW
Table and
chairs
The stall now
set in front
Ingredients
displayed
YOU ARE WELCOMED!!!
LET’S COME AND MAKE YOUR
OWN TEA!!
FLAVOUR
AND SAVOUR!!
The board
13. Purpose:
• To catch up with the new trend (Coffee-to-go)
• To give customers more choices in service
• To attract the attention of passers-by
How
• Make a board to signal that
• Hang the board outside the shop
14. Stop and Drink!!
TRÀ CHANH
TO GO
This is how the board will look in reality!
It will be hung in front of the shop!!
16. ADDFOOD - Fish + Beef balls
- French fries
- Fast to make
- Convenient to eat
- Reasonable price
- Safe ingredients
- Give customers more choices in
order
- Make the menu a DIVERSITY
WHAT
WHY
CHOSEN?
PURPOSE
18. • Facebook is currently seen as the best tool for
online promotion, for its network and a million of
users.
• Youth/ Students enjoy checking FB regularly for
places to hang out with friends.
This is where we can:
• Keep in touch with regular customers
• Get new potential customers
• Promote for products, clubs, event, and discount.
• Stay connected
20. - Activate fanpage
- Promote for lemon tea shop
- Attract attention of potential customers
- Get customers enjoy PARTICIPATION
Name of event: [Lemon tea] ADD FLAVOUR, ADD COLOUR!!
Description: YOU ARE INVITED!!
Imagine how wonderful to make a glass of lemon tea with
your own style and flavour.. Your friends will get surprised!!
We got flavours aplenty to choose from: strawberry,
blueberry, mint, peach, ..
Let’s come to our lemon tea shop today. Wait no more!!!
WE’VE GOT TEA!!
YOU’VE GOT STYLE!!
ADD SOME FLAVOUR AND SAVOUR!!
Remember: If we can make lemon tea, so can you!!
PURPOSE
MAIN
CONTENT
22. HOW?
(Action plan)
This is what we (as owners) actually do
from when our customers enter the
shop, until they leave, and after that.
This is strictly followed.
23. 1. Welcome customers
2. Get them seated and give the menu
3. Show them the board, tell them they can make their own tea, and
tell them they can be pictured for free
4. If they choose to make their own tea, guide them.
If not, get the order and serve them.
5. Ask to picture customers with their drinks
6. When charging money, ask for customers’ facebook account (say:
Please stay connected, so we can tag you in upcoming events, or
inform you when we have discount policy )
7. Say goodbye to customers
8. Print the photos (on paper, size of A7) and hang to decorate the
shop.
9. Post the photos on Fanpage and tag customers
10. Ask customers to come back and see their photos directly. (They can
also write testimonials behind their photos.)
25. HOW OUR SHOP WILL LOOK LIKE NOW
Table and
chairs
The stall now
set in front
Ingredients
displayed
YOU ARE WELCOMED!!!
LET’S COME AND MAKE YOUR
OWN TEA!!
FLAVOUR
AND SAVOUR!!
The board
Customers’ photos (with
testimonials) hung on wall
26. 6. Build a club in the shop
Set partnership
with a club
Establish a new
one in the shop
27. Purpose:
• To catch up with the new trend (Book Cafe/ English cafe)
• To attract more customers and make them visit more
regularly
• To make our lemon tea shop more
How
• Set partnership with an English club (non-profit)
• Provide the venue for the partner club one day/ week
(and give a discount).
• Establish a soft skill club and run weekly
28. PARTNERWITHACLUB - Non-profit English/ soft skill clubs at
University/ High school (>= 20 attendees)
Target: UTEC (English club of UT), Book
Lovers’ Club (HCMUP), ...
- Provide the venue for the club’s weekly
meeting (>= 20 attendees)
- Everyone who comes to the venue has to
order a drink
- If number of attendees >=30, club will get a
10% discount in total to add to the club’s
fund.
- Promote the club and
its activities on Fanpage
- Post club meetings’ photos on fanpage
TARGET
HOW
29. BUILDOWNCLUB - Origami club (HAPPY HOUR)
- Source for reference:
http://www.origamiplayer.com/
- Run weekly every Saturday (weekends will
attract more customers)
- Each Origami club meeting lasts for 1 hour
(happy hour)
- Each week teach customers two paper
shapes
- Promote this club on fanpage
- Post the paper shapes on fanpage and make
polls every week, and let customers vote for
the model they want to learn
- Post photos on fanpage and vote for the
best one
WHAT
HOW
31. 1. Remodelling the shop
2. Implementing self-service structure
3. Building the shop’s Facebook fanpage
4. Lauching events for promotion
5. Lauching photos and testimonials
6. Partner and build clubs in our shop
