This is my presentation about Search Engine Optimization, which is also known as SEO. I have included all of my research and knowledge in this presentation. If you have any questions related to the topic, please leave it at the comment section. Thank you!

1. SEO INTRODUCTION
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2. OUTLINE
 DEFINITION
 SEO ON-PAGE vs OFF-PAGE
 SEO vs ADWORDS
 PROCESS
 COMMON MISTAKES
 IMPROVEMENT
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3. DEFINITION
 Search Engine Optimization
 The process of increasing your site position and page rank
organically through quality backlinks and effective
keywords
 Effective way to increase traffic to your website
3https://www.bluehost.com/blog/seo/an-overview-of-seo-5877/

4. WHY IMPORTANT?
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94%
people who use Google only look at the
first page of search results
If don’t -> Prefer to adjust search terms
https://www.bluehost.com/blog/seo/an-overview-of-seo-5877/
over 180,000,000
registered websites today
=> people rely heavily on search engines
to find exactly what they are looking for

5. On-page vs Off-page
 A component of SEO that focuses on optimizing elements on your website, like page
speed and keyword density
 Include: URL, Meta Description, Heading tags, Alt tags, Internal link, etc
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On-page
 Happen outside of your site and involve attracting links from other websites that
helps prove the page’s credibility
 Include: social media, articles, blog posts, discussion boards, etc
Off-page
Successful SEO requires combination of on-page and off-page SEO
https://www.webfx.com/internet-marketing/what-is-off-page-seo.html
https://www.webfx.com/internet-marketing/what-is-on-page-seo.html

6. ON-PAGE
Should:
 Include brief descriptions of the page’s topic
 Include your keyword
 Clean, organized:
 https://www.example.com/category/subcategory/keyword.html
 https://www.example.com/125typu4f5ww56fifl6639j875fe.html
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URL

7. ON-PAGE
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TITLE TAG
Should:
• Include keyword at the beginning
• Contain ~ 55 – 65 characters
• Add descriptive names to the image files
ALT TAGS

8. ON-PAGE
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HEADING TAGS
Should:
• Include keyword
• One page conclude only few H1

9. ON-PAGE
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KEYWORDS
Should:
• Have appropriate density (5-10%)
PAGE SPEED

10. ON PAGE
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Internal Linking

11. ON PAGE
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Mobile Friendliness

12. OFF PAGE
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13. Which one is better for Marketing?
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AdWords SEO
Paid Free, or cost less
Appear right away at the top of page 1 Need long time
Easy to calculate costs and profit Harder to calculate
Traffics stop right after the campaign
does
Last long
Usually meets unreal clicks More potential
https://freedoo.vnpt.vn/ctv/huong-dan/google-adwords-vs-seo
 Can we apply both?

14. SEO Process
14Source: Google

15. SEO Process
- Usable tools: Google Analytics; Google Webmaster Tools…
- What we care: Traffic source, Keywords ranking analysis, Landing pages have good PA
indicators, List of targeted keywords, Sort of backlinks profile.
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Step 1. Website Analysis?

16. SEO Process
 What we care: Identify the competitors, How are the opponents optimal onpage,
What sources of backlink rivals go, Follow the rankings regularly of rivals, Analyze
traffic to competitors' pages.
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Step 2. Competition Analysis:

17. SEO Process
 Recommend tools: Google Keyword Planner, Google Trends, Keyword Tool.
 Choose potential keywords, Analyze via tools, Select keywords based on suggestions
or experience.
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Step 3. Keywords Research:

18. SEO Process
 What we care: Make sure the search engine is accessible, User-friendly URL, Search
engine containing keywords, Specify target keywords for page, Optimize SEO content,
Building Internal links, Improve UX, Maximize page loading speed.
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Step 4. On-page Optimization:

19. SEO Process
 What we do: Blogging, Post to forums on the same topic, Submit your website to
popular search engines or directories, Social Bookmarking, Cross-Linking, Link
Exchange.
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Step 5. Optimization SEO Off-page:

20. SEO Process
 Base on specific criteria: Number of customers who visit, view, and interact; Quality:
Bounce rate time on page, the number of hits per session; Value per visitor; How
much it costs for a product or service, cost per each campaign.
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Step 6. Result Analyze:

21. Mistakes and Solutions
 1. Choosing the Wrong Keywords
Google AdWords, Google Trends and Moz Keyword Explorer can help you find trending
keywords.
 2. Skipping Title Tags & Meta Descriptions
Title tags and meta descriptions are considered by search engines.
 3. Not ready for mobile
Nearly 50% of all traffic comes from mobiles.
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https://www.searchenginejournal.com/10-common-seo-mistakes/178734/

22. Mistakes and Solutions
 4. Only text is the content to focus
Videos also take less time to rank on Google than text content and are more engaging
content format.
 5. Not Using the Power of Influencers for Social Media Interactions
It is important to create relationships with such ‘power users’ and to use their influence
to promote your content.
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https://www.searchenginejournal.com/10-common-seo-mistakes/178734/

23. Improvements
 1. Clear SEO goals
The key is to identify what you want from your website and SEO and then plan out your
SEO strategy.
 2. Keep updating yourself
Google Analytics and Google Webmaster Tools are the two of examples
 3. Prefer people over search engines
Write your content and plan your SEO strategy for the real user not for the search
engines.
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https://www.searchenginewatch.com/2019/11/14/seo-mistakes-to-avoid-in-2020/

24. References:
 https://www.bluehost.com/blog/seo/an-overview-of-seo-5877/
 https://www.webfx.com/internet-marketing/what-is-on-page-
seo.html
 https://www.webfx.com/internet-marketing/what-is-off-page-
seo.html
 https://freedoo.vnpt.vn/ctv/huong-dan/google-adwords-vs-seo
 https://neilpatel.com/blog/seo-mistakes/
 https://www.searchenginejournal.com/10-common-seo-
mistakes/178734/
 https://www.searchenginejournal.com/worst-seo-
mistakes/245363/
 https://www.searchenginewatch.com/2019/11/14/seo-mistakes-to-
avoid-in-2020/
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