The buttons they do nothing! A lesson in pragmatic UX
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In the fast paced world of software development, products with great user experience are increasingly the deciding factor for where customers decide to spend their time and money. You don't need to be a designer to make great user experiences in your products. UX is a discipline, and a methodology, and a mind-set all rolled into one, and anybody can learn how. In this presentation I'm going to give you a starter pack of UX design tools you can use to start building better products immediately. The fundamentals of building quality user experiences are quite simple to get started, and will serve you well regardless of whether you are a seasoned UX veteran or a just trying to figure out how to make this web page not suck.
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The buttons they do nothing! A lesson in pragmatic UX
- 1. The Buttons They Do Nothing! A lesson in pragmatic UX Pittsburgh TechFest 2014
- 2. – Nicholas McClay “Hi” @nickmcclay UX Developer @ forever.com
- 7. Focus on UX
- 8. What is UX?
- 12. Who should practice UX?
- 15. Things that aren’t people The technology or infrastructure Business concerns or ideology Features or products
- 16. Who are these people?
- 17. UX Technique : Personas
- 18. Persona Development Tips Keep them concise Emphasize differences between personas Make them human
- 19. How do I figure out who my personas should be?
- 20. UX Technique : Relationship Mapping
- 21. Relationship Mapping Process Identify internal and external individuals that influence your product and each other Connect these individuals to each other based on their relationship Narrow in on the most connected influencers
- 22. How do I know I have the right personas?
- 23. UX Technique : Usability Testing
- 24. Usability Testing Tips Try to have a single moderator in the room More questions than answers Try to ask participants to perform tasks, not keywords
- 25. – User “I’ve read all your buttons!?”
- 26. Keep it simple (such as the red slides in this presentation)
- 27. ― Douglas Crockford, JavaScript: The Good Parts “We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use.”
- 28. Simplify your UI 1. Make a prioritized list of all the parts of your interface. 2. Remove anything unnecessary with prejudice 3. Sketch out the remaining items on the screen in order.
- 29. How do you decide what is important?
- 30. UX Technique : Card Sorting
- 31. kk
- 32. Don’t like the outcome?
- 33. UX Technique : Design Review
- 34. Design Review Process Recognize that iteration is part of the process Identify ‘what’ it is you don’t like specifically Articulate alternative options for comparison
- 35. Synthesis is key to UX
- 37. –Jared Spool “Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” User Interface Engineering
- 38. Consider your ‘Minimal Desirable Product’
- 39. More content, less chrome
- 41. UX friendly visual design tips Don’t be afraid of white-space With visual effects subtlety is key Emphasize what is important
- 42. Clarity is more important than what you say
- 43. – unreadable business slobber “Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle!”
- 44. User friendly language checklist Speak in the language of your customer Be clear and concise Avoid superlatives and hype
- 45. –concise value proposition “Unleash your marketing potential!”
- 46. UX leads to product and customer insight
- 48. Offer Consideration What is it? What does it cost? What do I get for that cost?
- 49. How do I determine what is valuable?
- 50. UX Technique : Buy a feature
- 51. Use tools with great UX
- 54. This is only the beginning
- 55. Things we didn’t talk about Analytics and data driven design Agile and UX processes Building product vision
- 56. – Nicholas McClay “Thanks!” @nickmcclay UX Developer @ forever.com