1. Social Media Marketing Managing
*Facebook,Pinterest, LinkedIN, Youtube, Google +, Twitter, Blogs, Content discovery sites and
forums.
I offer Social Media Marketing planning and consulting services that help businesses and
organizations discover the audience they want to reach, gather insight and intelligence on what
motivates them, develops strategies and tactical plans to bring them closer to their brands,
products or services.
My Social Media Marketing Plan development service is designed for businesses and that want
to build brand-awareness, influence the acceptance and promotion of products and services,
generate website and social network channel traffic, viral buzz and incoming links to their
website for search engine optimization purposes.
The Social Media Marketing Plan is comprised of a description of a description of the
customer’s goals and objectives, a target audience analysis and an implementation plan that
includes specific goals, strategies, tactics, key performance indicators to measure success and an
ongoing social media campaign management and support plan.
Social Media Marketing Plan
Overall Goals & Objectives
Determine specific goals and objectives – building brand visibility and brand awareness,
generating website traffic and social media channel traffic, acquiring inbound links, deep
user engagement and boost lead generation.
Establish Implementation and execution timeliness and milestones.
Market Analysis
Target Market (Audiences)
-Explain the demographics, activities, behavior and the social communities (platform
groups) where your target audience(s) interacts, shares information and makes
recommendations.

2. Target Market Trends
-Provides insight in the trends that are emerging within the customers social media target
markets. This includes the social media platforms they are migrating to, how their
interaction is changing and how this is going to affect the relationship between the
customer and target audiences/communities.
Target Market and Needs
-Describes technology platforms with actual behavior and sophistication levels of the
customer’s target audience and also assesses the customer’s current social marketing
activities.
Social Media Marketing Campaign Implementation
Marketing Campaigning Foundation
-Establish a benchmark for measuring success and provides direction for the campaign
messaging visual channel design direction for the campaign messaging visual chance
design and layout, copywriting and geographic focus.
Social Media Technologies and Platforms
-Social media marketing is all about targeting the right audiences and the right social
media channels.
Creative Content Development
Cross-Channel Integration
Integration with Traditional Online Marketing
Social Media Campaign Management and Support
Resource Planning
Review Process and Delivery
1. Review the customer’s business goals and objectives.
2. Intermediate review session(s) to gather input on the vision and direction of the
project and discuss the progress of the plan.
3. Preparation and delivery of a written Social Media Marketing Plan.
4. Follow up session by phone or face-to-face to review the plan.