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LinkedIn 101 - By Viveka von Rosen

LinkedIn 101, as presented by Viveka von Rosen for the Digital Gunslingers.

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LinkedIn 101 - By Viveka von Rosen

  1. 1. LinkedIn ® Success Secrets Viveka von Rosen www.LinkedIntoBusiness.com 970-212-4711 © Copyright 2003-2009– Linked Into Business - All Rights Reserved www.linkedin.com/in/linkedinexpert [email_address]
  2. 2. Disclaimer and Disclosure <ul><li>Linked into Business (LIB) and The Executive Center (TEC) are not associated in any way with LinkedIn® Corp . LIB and TEC are independent companies that cater to the networking needs of end users of such systems. Any reference to the contrary is purely accidental. </li></ul><ul><li>Feel free to share information, but please reference the author. Any unauthorized use of this information will result in liability for any and all damages incurred by LIB directly or proximately resulting from any unauthorized disclosure. </li></ul>September 2, 2009 © Copyright 2003-2009– Linked Into Business - All Rights Reserved
  3. 3. So, what is a Social Network? <ul><li>A Social Network is a collection of people that are “connected” to share contacts and resources </li></ul><ul><li>A Social Network allows you to utilize one another’s “connections” </li></ul><ul><li>Different social networks cater to different users </li></ul><ul><li>LinkedIn® caters to a strictly BUSINESS audience </li></ul>September 2, 2009 © Copyright 2003-2009– Linked Into Business - All Rights Reserved
  4. 4. How does it work? <ul><li>LinkedIn: </li></ul><ul><li>Is the world’s largest professional network (40 million + ) </li></ul><ul><li>Allows for an exchange of knowledge, ideas, and opportunities with a broader network of professionals. </li></ul><ul><li>Has an unparalleled search engine (fields) </li></ul><ul><li>You are a record in the database </li></ul><ul><li>The records are connected </li></ul><ul><li>The connections form a network </li></ul><ul><li>you can use </li></ul>September 2, 2009 © Copyright 2003-2009– Linked Into Business - All Rights Reserved
  5. 5. LinkedIn® and Its Users <ul><li>Latest LinkedIn Facts </li></ul><ul><li>LinkedIn has over 45 million members in over 200 countries and territories around the world. </li></ul><ul><li>A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul><ul><li>385 employees </li></ul><ul><li>Worth about 1 Billion (100 million yearly take) </li></ul><ul><li>LinkedIn® User Stats: </li></ul><ul><ul><li>Average Household Income - $109,000 </li></ul></ul><ul><ul><li>Average Years of Experience – 15 yrs. </li></ul></ul><ul><ul><li>Average Age – 41 yrs. </li></ul></ul><ul><ul><li>39% Users are “decision makers” </li></ul></ul>September 2, 2009 © Copyright 2003-2009– Linked Into Business - All Rights Reserved
  6. 6. A TOUR of the LinkedIn® Home Page September 2, 2009 © Copyright 2003-2009– Linked Into Business - All Rights Reserved
  7. 7. A TOUR of Accounts and Settings September 2, 2009 © Copyright 2003-2009– Linked Into Business - All Rights Reserved <ul><li>Must do’s: </li></ul><ul><li>Personal Information </li></ul><ul><li>Email Address Setting </li></ul><ul><li>Connections Browse (if you are worried about your competitors) </li></ul><ul><li>Profile View (if you don’t want to be seen checking someone out) </li></ul><ul><li>Profile and Status Updates (on) </li></ul><ul><li>Profile Setting </li></ul><ul><li>-This can and probably should be done in the body of LinkedIn itself </li></ul>
  8. 8. WP Master Document <ul><li>The LI Profile Word Template: </li></ul><ul><li>Create and edit your profile </li></ul><ul><li>Special Character </li></ul><ul><li>Special Formatting </li></ul><ul><li>Use for other platforms </li></ul><ul><li>Use in case of LI deletion </li></ul><ul><li>Use in case of LI Schizophrenia </li></ul><ul><li>It will guard against spelling and grammatical errors </li></ul>September 2, 2009
  9. 9. Format and Keyword <ul><li>Consider your LinkedIn </li></ul><ul><li>profile a website </li></ul><ul><li>Make sure it is formatted and clean </li></ul><ul><li>filled with search engine friendly keywords . </li></ul><ul><li>Free of spelling errors </li></ul><ul><li>This will not only get you found, but differentiate you from your competitors. </li></ul>September 2, 2009
  10. 10. Your Name <ul><li>Keep you name clean – LinkedIn can’t find you if your name looks like this: Smith PhD, Joe A “The Selling King” ( [email_address] LION) </li></ul><ul><li>And if LinkedIn can't find you, clients can't find you! </li></ul>September 2, 2009
  11. 11. Photo <ul><li>Keep your photo professional. </li></ul><ul><li>Headshot only. </li></ul><ul><li>Don't have your wife, dog, car or fish in the picture. Who are they hiring? Keep the fun shots for Facebook. </li></ul><ul><li>LinkedIn doesn’t like logos. </li></ul>September 2, 2009
  12. 12. Updates <ul><li>Keep the “What are you doing now?” function updated. If you have a new product, an upcoming event or a special, this would be a great place to say that! </li></ul>September 2, 2009
  13. 13. Recommendations <ul><li>Get Recommendations! </li></ul>September 2, 2009 Who is a prospective client likely to call: the person with a dynamic profile and over 10 recommendations, or Joe Smith Basic with no recommendations?
  14. 14. Quantity vs. Quality <ul><li>Why a Big Network? (LION) </li></ul><ul><ul><li>More prospects </li></ul></ul><ul><ul><li>More INBOUND calls </li></ul></ul><ul><ul><li>More respect, sought after </li></ul></ul><ul><ul><li>Best for Sales, Recruiting, Job Seekers </li></ul></ul><ul><li>Why a Smaller Network? (LamB) </li></ul><ul><ul><li>Nice to “vouch” for and qualify your connections </li></ul></ul><ul><ul><li>Best for Executives at large companies </li></ul></ul><ul><li>Build a healthy network: </li></ul><ul><ul><li>Of people in your field </li></ul></ul><ul><ul><li>Companies you would like to do business with </li></ul></ul><ul><li>Don't upload your entire database and invite everyone on it. Only invite folks who are already on LinkedIn . </li></ul>
  15. 15. Beware of LinkedIn’s “Gotcha’s” <ul><li>LinkedIn gives you 3,000 Invitations </li></ul><ul><ul><li>Lifetime supply </li></ul></ul><ul><ul><li>No countdown until only 1,000 remain </li></ul></ul><ul><li>“ I Don’t Know ______” – the Dreaded IDK </li></ul><ul><ul><li>Penalizes Sender </li></ul></ul><ul><ul><li>3 restricts your account! </li></ul></ul><ul><li>Account Restricted? </li></ul><ul><ul><li>On-Line request OR </li></ul></ul><ul><ul><li>E-Mail customer_service@linkedin.com, request re-instatement </li></ul></ul>
  16. 16. Answering Questions <ul><li>Use “Answers” sections to position yourself as an expert, get exposure. </li></ul>September 2, 2009
  17. 17. Asking Questions <ul><li>Use Answers section to get free, valuable advice. </li></ul>September 2, 2009
  18. 18. Experience <ul><li>“ Experience” is not your resume. Make sure the jobs you choose to list support each other. </li></ul>September 2, 2009
  19. 19. Experience / Wins <ul><li>List “wins” </li></ul><ul><li>Different companies you have helped </li></ul><ul><li>Seminars or workshops you have presented </li></ul><ul><li>(a mini-shot of your personal website.) </li></ul>September 2, 2009
  20. 20. Education / Certification <ul><li>Make sure you list your certifications and licenses as well as traditional education. </li></ul>September 2, 2009
  21. 21. Personal Profile <ul><li>Personalize your “public profile” to reflect your name, your business, or your area of expertise: </li></ul>September 2, 2009
  22. 22. Customize your Website <ul><li>Personalize your websites by using “other” to reflect you business name and not just “My Website” </li></ul>September 2, 2009
  23. 23. Groups (and why we love them) <ul><li>Join strategic groups – then invite strategic members in the groups to connect to you directly- build your network outside of your network. </li></ul>September 2, 2009
  24. 24. Create a Group <ul><li>Create a group - fill with interesting and relevant information. </li></ul>September 2, 2009
  25. 25. Etiquette Tips <ul><li>Always be courteous. </li></ul><ul><li>“ Give to” more than you try and “get from” other LinkedIn members. </li></ul><ul><li>Be relevant! </li></ul>September 2, 2009
  26. 26. Etiquette <ul><li>Don't IDK – if an invite is clearly spam, report it, otherwise just &quot;archive&quot; the invitation. Someone spend one of their valuable invites. Don't be mean. </li></ul><ul><li>Respond to a request within 48 hours if possible </li></ul><ul><li>Don't use one person to forward all your introductions </li></ul>September 2, 2009
  27. 27. More Useful URL's <ul><li>LinkedIn www.linkedin.com </li></ul><ul><li>www.linkedin.com/in/linkedinexpert (and immediate access to over a million people in my network) </li></ul><ul><li>Download the best social networking book ever – and it’s free: </li></ul><ul><li>www.thevirtualhandshake.com/free-book-download.html </li></ul>September 2, 2009
  28. 28. LION or LaMB* <ul><li>www.themetanetwork.com (LIONs home page and place to join to get an excel list of people who will accept your invites) </li></ul><ul><li>www.toplinked.com (List of 4000 people who will accept your invite & opportunity to receive invites - for a fee) Remember YOU only have 3000 invites. </li></ul><ul><li>www.inviteswelcome.com (Have people invite YOU to join THEIR network for a small monthly fee) </li></ul><ul><li>http://www.toplinked.com/top50.html (Invite these people IMMEDIATELY to build your network strategically – even if you want to be a LaMB) </li></ul><ul><li>*Look at My Buds – Courtesy Of Laurie Macomber and Blue Skies Marketing </li></ul>September 2, 2009
  29. 29. Great Books to Read <ul><li>I’m On LinkedIn – Now What??? </li></ul><ul><li>By Jason Alba </li></ul><ul><li>The Virtual Handshake – Opening Doors and Closing Deals Online </li></ul><ul><li>David Teten and Scott Allen </li></ul><ul><li>www.TheVirtualHandshake.com (free download) </li></ul><ul><li>Words that Sell </li></ul><ul><li>By Richard Bayan </li></ul>September 2, 2009
  30. 30. Contact Me <ul><li>Please feel free to invite me to connect: [email_address] </li></ul><ul><li>Join one of my groups: The Executive Center or Link into Northern Colorado </li></ul><ul><li>Tweet me @LinkedInExpert </li></ul><ul><li>Call me at: (970) 212-4711 </li></ul>September 2, 2009