2. I am Nicholas Damico-Ferri. I’m looking to enter
the sportscasting industry to bring facts and
analytics to sports. I am passionate and
knowledgeable about sports and love keeping
a non-biased approach to the content that I
discuss.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Analyst
• Broadcast Technician
• Broadcast Announcer
BRAND ARCHETYPE - I go about
working differently then others
because I strive to be better and
different in style than what is
normal.
Sportscaster for Professional Sports
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Jason Williams
Outreach Plan:
• I will find work that I have done to include in an initial I
contact
• I would use email as a form of communication.
• One manner and time frame I would use is a phone
call in about two weeks after for a follow up
HR Director at ESPN
Tonya Harris-Cornelius
Outreach Plan:
• I will work on what I want to say in an initial contact
• I will also plan on using email as my form of
communication.
• I will follow up in a month’s time and in person.
VP of HR at ESPN
Lynn Matthews Outreach Plan:
• I will show how others have viewed my work.
• I will make initial contact over email
• One manner and timeframe for a follow-up is a couple
weeks in time and over a video call.
VP of Talent Acquisition at
ESPN
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Broadcast Collegiate sports
‣I would start to gain experience in the field I’m
interested in and start to get a feel for what I
want to do.
Mid Term: (2030)
• Broadcast Minor League sports
‣I set this goal to be able to use the experience
I gained over the 7 years in between these
goals to be able to learn more and perfect
what I want to do.
Long Term: (2045)
• Broadcast Professional Sports
‣This goal is my final set as I want to be able to
call professional sports after coming up
through the ranks of different aspects of
sports to really learn and have a full
understanding of myself and where I am in
the industry.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Good Speaking Voice
SOFT
HARD
Novice / Adept / Expert
Tech-Savvy Novice / Adept / Expert
Good Research Novice / Adept / Expert
Know how forms of broadcasting works Novice / Adept / Expert
Knowledge of Sports
SOFT
HARD
Novice / Adept / Expert
Quick Summarization Novice / Adept / Expert
Interpersonal Skill Novice / Adept / Expert
Ability to commentate on game Novice / Adept / Expert
7. I help __fans____ ___understand sports
analytics____ by __using facts and
understandable rhetoric_____.
PROMISE
8. CREDENTIALS
Work Experience:
• Sports Editor for High School
Newspaper
• Published stories in local newspapers
• High School Podcast
Education:
• Old Bridge High School Television
Program
• Sportscasting, B.S., Full Sail University (Exp. 2023)
Awards:
• Scholarship from All Around Old Bridge
newspaper
9. COMPETITION
Carson Ferell
Industry Experience:
• Production Assistant with ESPN 580
Education:
• Full Sail University graduate (2019)
• University of Central Florida
Leadership Experience:
• Media Manager with Fox Sports
Skills and Proficiencies:
• Fluent with Adobe premiere, after effects, audition
• Over 5 months of live studio experience
• Produced several podcasts
Nick Damico-Ferri
Overall Online Presence:
• Multiple connections, well laid out page.
• Grade: Superior, 80 out of 100
Industry Experience:
• N/A
Education:
• Old Bridge High School (2016-2020)
• Current Full Sail student (Jan 2021-Present)
Leadership Experience:
• Sports Editor for school newspaper
Skills and Proficiencies:
• Fluent in Adobe Premiere
• Fluent in Microsoft Office applications
• Produced and hosted podcast for high school.
Overall Online Presence:
• Some published journalistic articles.
• Grade: Poor, 02 out of 100
10. COMPETITION
Harry Hawkings
Noteworthy Experience:
• Production and Research Intern - Pardon the
Interruption (ESPN)
Nick Damico-Ferri
Industry Experience:
• Industry experience goes here
Education:
• Trinity College-Hartford
Skills and Proficiencies:
• Social Media- 20 endorsements
• Journalism- 11 endorsements
• Broadcast- 2 endorsements
Overall Online Presence:
• Various connections, well laid out and professional
profile.
• Grade: Superior, 88 out of 100
Industry Experience:
• N/A
Education:
• Old Bridge High School (2016-2020)
• Current Full Sail student (Jan 2021-Present)
Leadership Experience:
• Sports Editor for school newspaper
Skills and Proficiencies:
• Journalism (print and online)
• Podcast
• Public Speaking
Overall Online Presence:
• Some published journalistic articles.
• Grade: Poor, 02 out of 100
11. BRAND POSITION
For HR directors who want unbiased opinions in
sports, I provide a level of professionalism and
understanding because I feel that bias in pro
sports takes away from the integrity of the
sports being broadcasted.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• ESPY Awards
‣ July 2022 | Los Angeles CA
• NHL Awards
‣ June 2022 | Las Vegas NV
• NHL Entry Draft
‣ June 2022 | Montreal, Quebec, Canada
Digital Marketing
• Primary Content: I will create journalistic content on the
events that I will be attending in my industry
• Primary Tools: I will use social media platforms like
Instagram and Twitter to showcase my content.
• Website:I will use my digital portfolio to show others my
work and what I did to get the information I presented.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Im seeking a mentor that knows what they are talking
about and can transfer the knowledge to me. I want
them to be professional and I hope to seek them out
after I graduate.
Formal Education
• Old Bridge High School (2016-2020)
• Full Sail University (Jan 2021-Present)
Technical Skills
• Vocal training- March 2023
• Technology Training- October 2022
• Summarization Help- April 2022
Soft Skills
• Interpersonal Skills- September 2022
• Learning forms of broadcasting- December 2022
• Research skills- May 2022
14. Nick Damico-Ferri
You know how analytics in sports aren’t well
understood? Well, what I do is explain what the
numbers mean and give an idea of how good a player truly is. In fact, I will
compare players analytics to those of players from other eras to truly
show how good these players can be.
“
15. REFERENCES
Summary report for: 27-3011.00 - Broadcast announcers and radio disc jockeys.
O*NET OnLine. (n.d.). https://www.onetonline.org/link/summary/27-3011.00.
Carson Ferrell. Home [LinkedIn page]. LinkedIn. Retrieved September 4, 2021
from https://www.linkedin.com/in/carson-ferrell-55130b124/
Harry Hawkings. Home [LinkedIn page]. LinkedIn. Retrieved September 4, 2021
From https://www.linkedin.com/in/harry-hawkings-a2b27a53/
